I’m a Performance Marketer with 5+ years of experience managing Google Ads, Meta Ads, and paid media campaigns across ecommerce, lead generation, marketplaces, QSR, and B2B brands.
I’m a Performance Marketer with 5+ years of experience managing Google Ads, Meta Ads, and paid media campaigns across ecommerce, lead generation, marketplaces, QSR, and B2B brands.
I’ve managed £4.5M+ in ad spend, worked with 50+ clients, and helped brands improve revenue, ROAS, CPA, lead quality, and conversion tracking. My experience includes campaign strategy, account audits, keyword research, ad copy testing, GA4/GTM tracking, Meta Pixel, CAPI, reporting, and budget optimisation.
I focus on building campaigns that are measurable, efficient, and tied to real business outcomes, not just clicks or traffic.
The case studies showcase our skills and experience in performance marketing and highlight the successful completion of several projects. It covers the detailed project scope, approach, challenges faced, and the results achieved. ppc googleads facebookads SEM
Managed £30,000+ in paid media spend across Google and Meta campaigns for freelance marketplace acquisition, guest-post buyers, and link-building clients, delivering structured media plans and optimization across Osdire.com, iCopify.com and Adxom.com. Rebuilt conversion tracking from scratch using GTM, GA4, Meta Pixel and the Conversions API, enabling high-value events such as add funds, funded users, purchase value, and offline conversions.
Managed €30,000 monthly paid social spend for MyFitness and FitnessHouse, allocating ~€15,000 per account to drive gym membership sign-ups through Meta Ads. Increased new gym member sign-ups by 35% MoM by local audience targeting, promotional membership offers, retargeting flows, and video-led creative strategy. Reduced CPA from €34 to €25 per member and improved landing page conversion rate from 4.8% to 6.3% via video hook testing and creative optimization.
Managed £45,000 monthly budget across Google and Meta Ads, increasing revenue by 15% in three months for a perfume eCommerce client. Executed data-driven campaigns with maxed-value bidding, driving a 50% increase in Average Order Value through product bundling and targeted conversion strategies. Developed an automated reporting solution that reduced manual reporting tasks by 70%, freeing time for strategic planning and optimization.
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