I’m a Performance Marketer with 5+ years of experience managing Google Ads, Meta Ads, and paid media campaigns across ecommerce, lead generation, marketplaces, QSR, and B2B brands. I’ve managed £4.5M+ in ad spend, worked with 50+ clients, and helped brands improve revenue, ROAS, CPA, lead quality, and conversion tracking. My experience includes campaign strategy, account audits, keyword research, ad copy testing, GA4/GTM tracking, Meta Pixel, CAPI, reporting, and budget optimisation. I focus on building campaigns that are measurable, efficient, and tied to real business outcomes, not just clicks or traffic.…

AHAD POONA WALA

I’m a Performance Marketer with 5+ years of experience managing Google Ads, Meta Ads, and paid media campaigns across ecommerce, lead generation, marketplaces, QSR, and B2B brands. I’ve managed £4.5M+ in ad spend, worked with 50+ clients, and helped brands improve revenue, ROAS, CPA, lead quality, and conversion tracking. My experience includes campaign strategy, account audits, keyword research, ad copy testing, GA4/GTM tracking, Meta Pixel, CAPI, reporting, and budget optimisation. I focus on building campaigns that are measurable, efficient, and tied to real business outcomes, not just clicks or traffic.…

Available to hire

I’m a Performance Marketer with 5+ years of experience managing Google Ads, Meta Ads, and paid media campaigns across ecommerce, lead generation, marketplaces, QSR, and B2B brands.

I’ve managed £4.5M+ in ad spend, worked with 50+ clients, and helped brands improve revenue, ROAS, CPA, lead quality, and conversion tracking. My experience includes campaign strategy, account audits, keyword research, ad copy testing, GA4/GTM tracking, Meta Pixel, CAPI, reporting, and budget optimisation.

I focus on building campaigns that are measurable, efficient, and tied to real business outcomes, not just clicks or traffic.

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Language

English
Advanced

Work Experience

Performance Marketer at i Copify
December 1, 2025 - June 1, 2026
Managed £30,000+ in paid media spend across Google and Meta campaigns for freelance marketplace acquisition, guest-post buyers, and link-building clients, delivering structured media plans and optimization across Osdire.com, iCopify.com and Adxom.com. Rebuilt conversion tracking from scratch using GTM, GA4, Meta Pixel and the Conversions API, enabling high-value events such as add funds, funded users, purchase value, and offline conversions.
Freelance Paid Social Consultant at The Modesty Argument
July 1, 2025 - November 1, 2025
Managed €30,000 monthly paid social spend for MyFitness and FitnessHouse, allocating ~€15,000 per account to drive gym membership sign-ups through Meta Ads. Increased new gym member sign-ups by 35% MoM by local audience targeting, promotional membership offers, retargeting flows, and video-led creative strategy. Reduced CPA from €34 to €25 per member and improved landing page conversion rate from 4.8% to 6.3% via video hook testing and creative optimization.
Senior Media Strategist at Schabang
April 1, 2024 - August 1, 2024
Managed £45,000 monthly budget across Google and Meta Ads, increasing revenue by 15% in three months for a perfume eCommerce client. Executed data-driven campaigns with maxed-value bidding, driving a 50% increase in Average Order Value through product bundling and targeted conversion strategies. Developed an automated reporting solution that reduced manual reporting tasks by 70%, freeing time for strategic planning and optimization.
Senior Planning Manager – Digital Media at Madison World
July 1, 2022 - March 1, 2024
Directed £100,000 in monthly media spend for McDonald’s, reducing Customer Acquisition Cost (CAC) by 21% and boosting Lifetime Value (LTV) by 31%. Drove a 46% increase in orders and revenue through enhanced media tracking and analysis, cutting Cost Per Order (CPO) by 24% YoY. Spearheaded McDonald’s first influencer campaign, achieving 35% more efficient CPO and expanding influencer channel order contribution from 5% to 15%, driving 1.5x revenue growth.
Team Lead – Paid Media at Digital Refresh Networks
May 1, 2021 - June 1, 2022
Led new business development including research, planning, and pitch presentations, while managing up to £75,000 in digital ad spend across diverse client industries. Increased school admissions by 95% through account optimization while managing a 50% spend increase; reduced CPL by 18% in FY 22-Q1. Led the PPC component of a brand repositioning strategy, driving a 55% increase in brand-related search activity.
Associate – Digital Marketing at Prose Integrated Private Limited
May 1, 2019 - July 1, 2020
Managed integrated Google Ads and Meta Ads campaigns for KPIT Technologies, increasing lead generation by 64% and achieving an 18% conversion rate. Developed and executed social media strategies to elevate brand awareness and grow audiences for key clients.

Education

Bachelor of Mass Media in Advertising at Mumbai University
June 30, 2018
MSc Digital Marketing Management at University of Greenwich
September 1, 2024 - January 1, 2025
Bachelor of Mass Media (Advertising) at University of Mumbai
July 1, 2015 - August 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Real Estate & Construction, Software & Internet, Travel & Hospitality, Financial Services, Retail, Professional Services
    PPC Project Case Study
    The case studies showcase our skills and experience in performance marketing and highlight the successful completion of several projects. It covers the detailed project scope, approach, challenges faced, and the results achieved. ppc googleads facebookads SEM…