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Hi, I’m Poornima Rajkumar, a results-driven Social Media and Digital Marketing professional with 8+ years of experience across social media marketing, lead generation, content marketing, influencer marketing, and community management. I have a track record of planning and executing end-to-end digital campaigns, driving engagement, generating qualified leads, and growing online communities across Web2, Web3, and e-commerce platforms. I stay hands-on with AI tools, editing software, analytics platforms, and CRM systems, and I recently upskilled in e-commerce (Amazon & Shopify) to support performance-driven online sales strategies. In my roles—from freelance projects to leading blockchain and AI campaigns in Dubai—I have led strategy, managed influencer partnerships, organized events and product launches, and delivered data-driven reports to stakeholders. I thrive in fast-paced environments and enjoy turning insights into actionable campaigns that boost brand visibility and revenue.…Hi, I’m Poornima Rajkumar, a results-driven Social Media and Digital Marketing professional with 8+ years of experience across social media marketing, lead generation, content marketing, influencer marketing, and community management. I have a track record of planning and executing end-to-end digital campaigns, driving engagement, generating qualified leads, and growing online communities across Web2, Web3, and e-commerce platforms. I stay hands-on with AI tools, editing software, analytics platforms, and CRM systems, and I recently upskilled in e-commerce (Amazon & Shopify) to support performance-driven online sales strategies. In my roles—from freelance projects to leading blockchain and AI campaigns in Dubai—I have led strategy, managed influencer partnerships, organized events and product launches, and delivered data-driven reports to stakeholders. I thrive in fast-paced environments and enjoy turning insights into actionable campaigns that boost brand visibility and revenue.

Poornima Rajkumar

Social Media Manager, Digital Marketer, Content Creator, +6

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Hi, I’m Poornima Rajkumar, a results-driven Social Media and Digital Marketing professional with 8+ years of experience across social media marketing, lead generation, content marketing, influencer marketing, and community management. I have a track record of planning and executing end-to-end digital campaigns, driving engagement, generating qualified leads, and growing online communities across Web2, Web3, and e-commerce platforms. I stay hands-on with AI tools, editing software, analytics platforms, and CRM systems, and I recently upskilled in e-commerce (Amazon & Shopify) to support performance-driven online sales strategies. In my roles—from freelance projects to leading blockchain and AI campaigns in Dubai—I have led strategy, managed influencer partnerships, organized events and product launches, and delivered data-driven reports to stakeholders. I thrive in fast-paced environments and enjoy turning insights into actionable campaigns that boost brand visibility and revenue.…Hi, I’m Poornima Rajkumar, a results-driven Social Media and Digital Marketing professional with 8+ years of experience across social media marketing, lead generation, content marketing, influencer marketing, and community management. I have a track record of planning and executing end-to-end digital campaigns, driving engagement, generating qualified leads, and growing online communities across Web2, Web3, and e-commerce platforms. I stay hands-on with AI tools, editing software, analytics platforms, and CRM systems, and I recently upskilled in e-commerce (Amazon & Shopify) to support performance-driven online sales strategies. In my roles—from freelance projects to leading blockchain and AI campaigns in Dubai—I have led strategy, managed influencer partnerships, organized events and product launches, and delivered data-driven reports to stakeholders. I thrive in fast-paced environments and enjoy turning insights into actionable campaigns that boost brand visibility and revenue.

Available to hire

Hi, I’m Poornima Rajkumar, a results-driven Social Media and Digital Marketing professional with 8+ years of experience across social media marketing, lead generation, content marketing, influencer marketing, and community management. I have a track record of planning and executing end-to-end digital campaigns, driving engagement, generating qualified leads, and growing online communities across Web2, Web3, and e-commerce platforms. I stay hands-on with AI tools, editing software, analytics platforms, and CRM systems, and I recently upskilled in e-commerce (Amazon & Shopify) to support performance-driven online sales strategies.

In my roles—from freelance projects to leading blockchain and AI campaigns in Dubai—I have led strategy, managed influencer partnerships, organized events and product launches, and delivered data-driven reports to stakeholders. I thrive in fast-paced environments and enjoy turning insights into actionable campaigns that boost brand visibility and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Tamil

Advanced

Kannada

Advanced

Telugu

Advanced

Malayalam

Advanced

Hindi

Advanced

Work Experience

Social Media Marketing Manager (Freelance) at Freelance

June 1, 2025 - Present

Plan and execute social media strategies to improve brand visibility, engagement, and lead generation. Create and manage content calendars, posts, reels, and promotional campaigns across multiple platforms. Generate qualified leads through Meta Ads, audience targeting, and performance optimization. Coordinate influencers and creators for campaign collaborations and brand promotion. Analyze campaign performance and optimize content using data-driven insights.

Social Media Marketing Manager (Freelance) at Independent / Freelance

June 1, 2025 - Present

Social Media Marketing Manager at Taif Al Joud Technology LLC

June 1, 2024 - April 1, 2025

Led social media marketing for blockchain and AI-based projects across Twitter (X), LinkedIn, Telegram, Reddit, Instagram, and Discord. Executed lead generation campaigns using Meta Ads with A/B testing to improve conversion rates. Managed influencer marketing initiatives, onboarding creators and coordinating promotional campaigns. Organized and managed digital events, product launches, and online brand campaigns. Monitored performance using analytics tools and delivered actionable reports to stakeholders.

Social Media Content & Operations Specialist at Pop Social Web3

May 1, 2023 - May 1, 2024

Created, scheduled, and optimized content to drive user engagement and platform growth. Managed content operations and moderation aligned with Web3 community guidelines. Handled influencer onboarding, creator engagement, and community-driven sales initiatives. Managed and grew communities on Discord and Telegram. Supported marketing operations for Web3 product launches and campaigns.

Sales Specialist / User Engagement at Plutus Centric Technology Solutions

May 1, 2022 - February 1, 2023

Executed lead generation campaigns via Meta Ads for iGaming platforms. Conducted A/B testing to improve ad performance and ROI. Coordinated with cross-border teams (Malaysia & China) for campaign execution. Supported promotions, bonus strategies, and user retention initiatives.

Content Moderation Analyst – Trust & Safety at Byte Dance

November 1, 2019 - May 1, 2022

Performed content quality audits and moderation for HELO and TikTok platforms. Recognized as a top performer in the Indonesian language project. Supported TikTok Live Streaming Operations for the Australian market. Ensured compliance with platform policies and community guidelines.

Content Moderation Analyst – Trust & Safety at ByteDance

November 1, 2019 - May 1, 2022

Senior Customer Support Representative at Tech Mahindra

December 1, 2018 - October 1, 2019

Managed customer support for Google processes via calls and ticketing systems. Audited calls and monitored live tickets to ensure SOP compliance.

Senior Sales Relationship Manager at Home Credit

May 1, 2017 - October 1, 2018

Managed customer relationships, sales growth, and client retention strategies. Handled onboarding, follow-ups, and sales performance tracking.