I’m Jovan Petrov – Web Designer, UX/UI Specialist & WordPress/React Expert with over 19 years of professional experience in web design and development. Throughout my career, I’ve successfully delivered more than 180 projects, generated over $400K in client revenue, and built long-term collaborations with businesses worldwide. My mission is simple: to help companies grow through high-performance websites that are fast, SEO-optimized, and designed to convert visitors into loyal customers. Why Clients Work With Me: Proven Results – I consistently deliver websites that load in under 2 seconds, rank on Google, and increase conversions by 40% or more. Full-Stack Expertise – from concept and design (UX/UI, wireframes, prototypes) to development (React, Next.js, WordPress, eCommerce). Custom Approach – every project is unique; I adapt my design and development strategy to match your brand and business goals. Clear Communication – I believe in proactive updates, transparency, and collaboration from start to finish. Fast Turnaround – delivering projects on time without compromising quality. My Core Skills: Web & UX/UI Design – responsive, conversion-focused layouts, mobile-first design, user journeys, and interactive prototypes (Figma, Adobe XD). Front-End Development – React.js, Next.js, TailwindCSS, JavaScript, animations, SEO-friendly code. WordPress Development – modular builds with ACF Pro, speed-optimized, WooCommerce, and custom checkout flows. E-Commerce & SaaS – designing and developing scalable platforms with strong UX and sales optimization. Branding & Graphic Design – logos, brand identity, visual guidelines, pitch decks, brochures, and digital marketing assets. Optimization – speed, security, SEO, accessibility, and performance tuning for existing websites. My Process: 1. Discovery & Strategy – define your goals, target audience, and success metrics. 2. UX/UI Design – create tailored layouts, prototypes, and visuals that reflect your brand. 3. Development – build clean, scalable, and SEO-optimized solutions. 4. Launch & Support – secure deployment, ongoing maintenance, and long-term growth strategies. Tools I Work With: Figma, WordPress, React.js, Next.js, TailwindCSS, SCSS, Webflow, Shopify, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Trello, Asana, Jira. If you’re looking for an experienced, reliable, and innovative partner to design and develop your next website, SaaS platform, or eCommerce store, let’s connect. I bring creativity, technical precision, and a results-driven mindset to every project – ensuring your brand stands out online and achieves measurable business growth. 📩 Share your project details, and I’ll provide a tailored plan with timeline and delivery options within hours.

poppetrov88

5.0 (1 review)

I’m Jovan Petrov – Web Designer, UX/UI Specialist & WordPress/React Expert with over 19 years of professional experience in web design and development. Throughout my career, I’ve successfully delivered more than 180 projects, generated over $400K in client revenue, and built long-term collaborations with businesses worldwide. My mission is simple: to help companies grow through high-performance websites that are fast, SEO-optimized, and designed to convert visitors into loyal customers. Why Clients Work With Me: Proven Results – I consistently deliver websites that load in under 2 seconds, rank on Google, and increase conversions by 40% or more. Full-Stack Expertise – from concept and design (UX/UI, wireframes, prototypes) to development (React, Next.js, WordPress, eCommerce). Custom Approach – every project is unique; I adapt my design and development strategy to match your brand and business goals. Clear Communication – I believe in proactive updates, transparency, and collaboration from start to finish. Fast Turnaround – delivering projects on time without compromising quality. My Core Skills: Web & UX/UI Design – responsive, conversion-focused layouts, mobile-first design, user journeys, and interactive prototypes (Figma, Adobe XD). Front-End Development – React.js, Next.js, TailwindCSS, JavaScript, animations, SEO-friendly code. WordPress Development – modular builds with ACF Pro, speed-optimized, WooCommerce, and custom checkout flows. E-Commerce & SaaS – designing and developing scalable platforms with strong UX and sales optimization. Branding & Graphic Design – logos, brand identity, visual guidelines, pitch decks, brochures, and digital marketing assets. Optimization – speed, security, SEO, accessibility, and performance tuning for existing websites. My Process: 1. Discovery & Strategy – define your goals, target audience, and success metrics. 2. UX/UI Design – create tailored layouts, prototypes, and visuals that reflect your brand. 3. Development – build clean, scalable, and SEO-optimized solutions. 4. Launch & Support – secure deployment, ongoing maintenance, and long-term growth strategies. Tools I Work With: Figma, WordPress, React.js, Next.js, TailwindCSS, SCSS, Webflow, Shopify, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Trello, Asana, Jira. If you’re looking for an experienced, reliable, and innovative partner to design and develop your next website, SaaS platform, or eCommerce store, let’s connect. I bring creativity, technical precision, and a results-driven mindset to every project – ensuring your brand stands out online and achieves measurable business growth. 📩 Share your project details, and I’ll provide a tailored plan with timeline and delivery options within hours.

Available to hire

I’m Jovan Petrov – Web Designer, UX/UI Specialist & WordPress/React Expert with over 19 years of professional experience in web design and development. Throughout my career, I’ve successfully delivered more than 180 projects, generated over $400K in client revenue, and built long-term collaborations with businesses worldwide. My mission is simple: to help companies grow through high-performance websites that are fast, SEO-optimized, and designed to convert visitors into loyal customers.

Why Clients Work With Me:

Proven Results – I consistently deliver websites that load in under 2 seconds, rank on Google, and increase conversions by 40% or more.

Full-Stack Expertise – from concept and design (UX/UI, wireframes, prototypes) to development (React, Next.js, WordPress, eCommerce).

Custom Approach – every project is unique; I adapt my design and development strategy to match your brand and business goals.

Clear Communication – I believe in proactive updates, transparency, and collaboration from start to finish.

Fast Turnaround – delivering projects on time without compromising quality.

My Core Skills:

Web & UX/UI Design – responsive, conversion-focused layouts, mobile-first design, user journeys, and interactive prototypes (Figma, Adobe XD).

Front-End Development – React.js, Next.js, TailwindCSS, JavaScript, animations, SEO-friendly code.

WordPress Development – modular builds with ACF Pro, speed-optimized, WooCommerce, and custom checkout flows.

E-Commerce & SaaS – designing and developing scalable platforms with strong UX and sales optimization.

Branding & Graphic Design – logos, brand identity, visual guidelines, pitch decks, brochures, and digital marketing assets.

Optimization – speed, security, SEO, accessibility, and performance tuning for existing websites.

My Process:

  1. Discovery & Strategy – define your goals, target audience, and success metrics.
  2. UX/UI Design – create tailored layouts, prototypes, and visuals that reflect your brand.
  3. Development – build clean, scalable, and SEO-optimized solutions.
  4. Launch & Support – secure deployment, ongoing maintenance, and long-term growth strategies.

Tools I Work With:
Figma, WordPress, React.js, Next.js, TailwindCSS, SCSS, Webflow, Shopify, Adobe Creative Suite (Photoshop, Illustrator, After Effects), Trello, Asana, Jira.

If you’re looking for an experienced, reliable, and innovative partner to design and develop your next website, SaaS platform, or eCommerce store, let’s connect. I bring creativity, technical precision, and a results-driven mindset to every project – ensuring your brand stands out online and achieves measurable business growth.

📩 Share your project details, and I’ll provide a tailored plan with timeline and delivery options within hours.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Macedonian
Fluent
Serbian
Advanced

Work Experience

Team Lead and Full Stack Developer at Phenry Media Limited - Remote (Part time)
February 1, 2025 - Present
I lead full-stack development projects at PHENRY MEDIA LIMITED, managing UX/UI design, frontend and backend development to build high-quality web applications. My role involves overseeing the full development cycle, from planning to deployment, ensuring smooth project execution. I work closely with my team, mentor developers, and collaborate with different departments to deliver scalable and efficient digital solutions.
Freelancer consultant at UpworkBoost
July 1, 2023 - Present
Get Your First Job on Upwork: Tips, Tricks, and Profile Optimization Are you struggling to land your first job on Upwork? With 12 years of experience on the platform, I’ve helped numerous freelancers kickstart their careers and secure their first gigs. Let me guide you through the process with personalized advice and proven strategies. My tips/tricks and services include: ✅ Profile Optimization ✅ Job Search Strategies ✅ Winning Proposals ✅ Building a Strong Upwork Presence and more... !
Business Manager at Flow2web - Upwork Agency
April 1, 2022 - Present
Flow2Web is a IT Solutions Upwork agency that has a number of services like Graphic Design, UI/UX, Web Design and Web Development.
Front End Developer at The Bright Box
May 1, 2021 - October 31, 2021
Responsibilities and Key Accomplishments: - SCSS - SASS - Tailwind CSS framework - VueJS - PHP Laravel - Docker - HTML5 - CSS3 - GIT - Bootstrap
CEO at Flow2web
January 1, 2020 - Present
When you work with us you dive into a world of new possibilities. What we offer can help you, your products, your services and your brand flow through the web creating a ripple effect that reaches all that you set out to accomplish. Flow2Web is a IT Solutions company that has a number of services like UI/UX design, Web Design, Web Development, SEO Optimization and App development. But we don’t stop there. Just reach to us with your challenges and we’ll always find a way.
Front End Developer at 2i
December 1, 2017 - December 31, 2019
I work on Wordpress websites for veterinary companies and custom web applications.
Front-End Developer at IWM Network
May 1, 2016 - May 31, 2019
Working under the model of a digital holding agency. We can craft a pixel perfect website for your business, provide you with an awesome marketing strategy, launch a mobile app, help you secure your digital data, offer you hassle-free hosting or simply provide you with awesome ideas on how to improve your business.
Web Developer at Upwork
May 1, 2015 - Present
✅ strong foundation in web design HTML5, CSS3, SCSS, LESS, jQuery, JavaScript, PSD to HTML, PSD to WordPress, Figma to HTML, sketch to HTML and Zeplin to HTML ✅ superior skills with Figma, Photoshop, InvisionApp, Adobe XD and Zeplin ✅ strong skills with User Experience, Usability and User Interface ✅ familiar with .NET MVC C# Server Side, Web API, jQuery, AngularJS, ReactJS and VueJS ✅ strong skills in Bootstrap, Tailwindcss, Ionic, Foundation and Quasar Framework ✅ CMS: WordPress, NopCommerce
Lead Front-End Web Developer/Designer at Babylon Software Solution
December 1, 2014 - April 30, 2016
I'm a very dedicated worker with an eye for detail, quality and creative side. Always eager to learn new things and always looking on improving.
Web and Mobile UI & UX Designer / Developer at Babylon Software Solution
October 1, 2013 - November 30, 2014
I have over two year experience in web, mobile, UI and UX designer. Experience with Visual Studio, Photoshop, Illustrator, Fireworks, jQuery, html, css and user experience.
Web Designer at Smart Services Ltd
January 1, 2013 - September 30, 2013
Designing of web and mobile applications.

Education

Natural Sciences and Mathematics area at Josif Josifovski
September 1, 2023 - May 30, 2027
Natural Sciences and Mathematics explore the fundamental laws of nature and the mathematical principles that describe them. This field develops analytical and problem-solving skills, combining theory with practical applications across disciplines such as mathematics, physics, chemistry, biology, and computer science.
Bachelor of Science (BS), Computer engineering at The Faculty of Computer Science and Engineering
September 1, 2007 - July 6, 2013
The Faculty of Computer Science and Engineering is dedicated to education and research in modern computing, software engineering, and information technologies. It prepares students with advanced technical knowledge, practical skills, and innovative thinking to meet the demands of the digital era.

Qualifications

Upwork Skill Certification - User Interface Design
August 20, 2018 - December 31, 2018
Certified talent demonstrate proficiency in user interface design through portfolio reviews which look for an understanding of what draws the eye initially and throughout the layout, clear visual communication, and an emphasis on maximizing usability. The portfolio reviews were conducted by a panel of 2 or more user interface experts who evaluate sample work based on creativity and technical aptitude for current industry-standard user interface design tools.
Tailwind CSS From Scratch | Learn By Building Projects
January 20, 2020 - July 20, 2020
uild great looking layouts fast and efficiently using Tailwind CSS utility classes.
VueJS - The Complete Guide (incl. Router & Composition API)
May 3, 2021 - October 10, 2021
This bestselling course teaches the latest version of Vue (Vue.js 3) from the ground up and in great detail. We'll cover all the core basics but we'll not stop thereafter - this course also dives into advanced concepts like the Composition API introduced with Vue 3.
Cisco CCNA - Computer Networks
August 20, 2017 - August 6, 2018
Provides students with the skills for designing, building, and maintaining computer networks.
Web Application Development, ASP.NET - Development Of Web Applications
July 23, 2018 - September 24, 2018
Candidates should be experienced users of Visual Studio 2008 and later releases and should have a fundamental knowledge of the .NET Framework 4 programming languages (C# or Microsoft Visual Basic). In addition, candidates should understand how to use the new features of Visual Studio 2010 and the .NET Framework 4.
UI/UX Design and Front End Development for Running web application
May 4, 2020 - May 25, 2020
Creative, unique and simple web template for Running web application. My role was to create prototypes, designs and validate them to reduce the risk of failure. My responsibilities: ✅ Research ✅ Wireframes ✅ Design in Figma ✅ Build a HTML, SCSS and jQuery code ✅ Responsive Technology stack used: ✅ White paper A4 format ✅ Figma ✅ Adobe Illustrator ✅ Adobe Photoshop ✅ Visual Studio
AWWWARDS Website Nomination for Creative Design and Web Development
May 30, 2022 - June 24, 2022
I had the privilege of creating an innovative and visually captivating design using Figma, coupled with advanced web development techniques. This project was recognized by AWWWARDS, a prestigious platform that celebrates excellence in digital design and development. Being nominated by AWWWARDS is a testament to my commitment to pushing boundaries and delivering outstanding results that resonate with users and clients alike. It's not just about creating websites; it's about crafting experiences that leave a lasting impact. My responsibilities: ✅ Conceptualizing and creating visually stunning designs using Figma, adhering to best practices in user experience (UX) and user interface (UI) design. ✅ Collaborating with clients to understand their goals, target audience, and brand identity to create customized design solutions. ✅ Implementing cutting-edge web development techniques, including HTML, SCSS, JavaScript, and responsive design principles, to bring designs to life. ✅ Ensuring cross-browser compatibility and optimized performance across various devices and platforms. ✅ Conducting thorough testing and debugging to deliver high-quality, error-free websites. ✅ Incorporating feedback from clients and team members to iterate and improve designs and functionality. ✅ Staying updated with industry trends and emerging technologies to continuously enhance design and development skills. ✅ Presenting and defending design decisions and strategies during client meetings and AWWWARDS nomination submissions. ✅ Contributing to a positive and collaborative team environment, sharing knowledge and expertise with colleagues. ✅ Managing project timelines, milestones, and deliverables to meet or exceed client expectations and AWWWARDS standards. Technology stack used: ✅ White paper A4 format ✅ High-Fidelity Wireframe in Figma ✅ Figma ✅ Figma scroll parallax animation ✅ Adobe Illustrator ✅ Adobe Photoshop ✅ Canva ✅ Lottiefiles ✅ Visual Studio Code ✅ VueJS ✅ BrowserStack
Founder of UpworkBoost - Helping Freelancers Thrive
January 20, 2025 - August 19, 2025
Over the past 3 month, start: April 2025, I’ve had the privilege of mentoring and guiding 40+ freelancers through my own learning platform, UpworkBoost , a resource designed to help creatives and developers succeed on Upwork, just on the Upwork. Through 1-on-1 coaching, profile reviews, portfolio audits, and proposal training, I've helped dozens of talented professionals land their first projects, build long-term client relationships, and transition to full-time freelancing. Highlights: ✅ Helped 40+ freelancers successfully start on Upwork ✅ Created step-by-step resources for profile optimization and outreach ✅ Hosted community Q&A sessions and live workshops ✅ Focus on ethical freelancing, fair pricing, and long-term growth ✅ Proud to see many of them now Top Rated or fully booked on Upwork Helping others grow has not only strengthened my own skills but also reaffirmed my belief: When you help others rise, you rise too. 🚀

Industry Experience

Education, Computers & Electronics, Financial Services, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Transportation & Logistics, Other, Travel & Hospitality, Software & Internet
    Graphic Design and branding - Dual Storm

    Dual Storm

    Dual Storm is a trailblazing gaming studio dedicated to creating uniquely captivating mobile games that break barriers and reach players worldwide. Committed to “dynamic innovation,” Dual Storm aims to deliver oddly satisfying gaming experiences that captivate and engage players, pushing the boundaries of mobile entertainment.

    The Project:
    They required a comprehensive branding package, including:
    ✔️Light and Dark Versions: All assets needed to be versatile for different applications.
    ✔️Logo Design: A unique, hand-drawn logo with custom typography.
    ✔️App Icon Design: An eye-catching icon capturing the essence of their games.
    ✔️Social Media Covers: Compelling visuals for Facebook and LinkedIn.
    ✔️Brand Guidelines: Detailed documentation of fonts, color palettes (hex and RGBA codes), and logo variants.

    Project Scope:
    ✔️Brand Research and Strategy
    ✔️Logo Design with Custom Typography
    ✔️App Icon Creation
    ✔️Social Media Cover Design
    ✔️Brand Guidelines Development
    ✔️Light and Dark Theme Variations

    Dual Storm

    The Challenges:
    ✔️Standing Out: Crafting a unique identity that differentiates Dual Storm in a saturated market.
    ✔️Versatility: Ensuring all branding materials are adaptable for various platforms and formats without losing integrity.
    ✔️Consistency: Maintaining a cohesive brand image across all assets, including light and dark versions.

    The Results:
    ✔️Distinctive Brand Identity: Delivered a powerful and memorable logo with custom typography that resonates with the target audience.
    ✔️Enhanced Recognition: The app icon and social media covers boost visibility and engagement across platforms.
    ✔️Comprehensive Brand Guidelines: Equipped Dual Storm with a detailed roadmap for consistent branding.
    ✔️Positive Feedback: Early reception has been overwhelmingly positive, setting the stage for successful market entry.

    Dual Storm

    Thank You for Joining Our Journey!

    I appreciate you taking the time to explore our work with Dual Storm. Stay tuned for more innovative projects where creativity meets strategy to deliver extraordinary results!

    Dual Storm

    UX/UI Design and WordPress Development - Paladin Club

    The Paladin Club

    The Paladin Club is designed to support those seeking to overcome the challenges of porn addiction At The Paladin Club, we understand the complexities of this issue and offer a safe, judgment-free space for individuals to find solace, resources, and guidance.

    The Paladin Club

    The Paladin Club, a premium condominium community, required a sophisticated digital presence to match its luxury brand while enhancing functionality for residents and prospects.

    Flow2web was engaged to design and develop a fully responsive website that reflects the community’s elegance, optimizes user experience, and includes an intuitive e-commerce system for package ordering.

    The Paladin Club

    I approach began with extensive research and strategic planning to understand user needs and market standards. We crafted initial wireframes to outline functionality, then moved to high-fidelity designs in Figma that captured the brand’s aesthetic.

    Development included a modular SCSS structure and parallax scrolling effects to enhance engagement, as well as a custom WordPress setup utilizing ACF Pro for flexible content. The team also created a WooCommerce integration with a tailored checkout experience, followed by rigorous QA testing to ensure smooth performance.

    The Paladin Club

    One key challenge was creating a digital experience that felt as upscale as the property itself, while also ensuring the site remained user-friendly across devices. Additionally, the client requested a custom WooCommerce checkout flow to simplify package ordering for residents, a feature that needed to be seamlessly integrated into the site’s design without overwhelming users.

    The Paladin Club

    Key Features and Results:
    The website’s responsive design offers a consistent and visually stunning experience across all devices. Interactive elements, like parallax scrolling and hover effects, enrich the user experience, while the custom WooCommerce checkout makes ordering easy and efficient.

    The Paladin Club

    The Paladin Club

    The Paladin Club

    The Paladin Club

    Thank you for watching
    We hope you enjoyed the unique design and immersive parallax effects.

    UX and UI Design in Figma for web agency - Engice

    Engice

    About The Project:
    Creating a unique and visually captivating digital experience for Engice, a web and digital agency. Our design combines custom visuals, interactive UX/UI elements, and animations to enhance user engagement and storytelling.

    Project Scope:
    I responsibilities included comprehensive industry research, concept development, high-fidelity wireframing, and UX/UI design in Figma. We crafted a compelling design story to connect with users, incorporating Figma animations to bring the visuals to life and enhance interactivity.

    The result is a visually stunning and intuitive digital experience tailored to Engice’s brand.

    Engice

    Delivering immersive digital experiences with innovative UX/UI, scroll parallax effects, and a seamless blend of creativity and functionality.

    Engice

    Our Process:
    My process combines deep research, strategic planning, and creative design to deliver seamless, impactful digital experiences. From concept to execution, we prioritize innovation, functionality, and user engagement at every step.

    Engice

    Thanks for Watching the Magic!
    We loved sharing this project with you. Keep an eye out—there’s always more creativity in the works!

    Engice

    UX/UI Design and Front End Development - Becoming Alpha

    Becoming Alpha

    Project description:
    A Future-Ready Web3 Experience. In the rapidly evolving world of DeFi and traditional finance, a seamless and engaging digital experience is essential. Becoming Alpha approached Flow2Web with a vision to create an immersive platform that not only educates and informs but also drives investment and engagement.

    My challenge was to craft a modern, interactive, and high-performing digital experience that speaks to both institutional investors and Web3 communities.

    Becoming Alpha

    Project Overview:
    Becoming Alpha is more than just a platform—it’s a Web3 financial hub connecting investors with opportunities through dynamic content, interactive features, and a sleek, forward-thinking design.

    Becoming Alpha

    My Goal:

    • Establish a Bold Digital Identity: Create a visually striking and intuitive digital experience that aligns with Web3 aesthetics.
    • Seamless User Engagement: Implement interactive elements, animations, and smooth scrolling effects to enhance usability.
    • Optimized Performance: Ensure fast load times, responsive layouts, and fluid animations across desktop, tablet, and mobile.
    • Scalable CMS Integration: Develop the platform within Webflow CMS, allowing easy content updates and management.

    Becoming Alpha

    Key Features Delivered:

    • Custom UI/UX Design: A clean, modern, and interactive digital experience tailored to Web3 investors.
    • Scroll Animations & Effects: Fluid transitions and interactions that enhance engagement.
    • Dynamic Content Blocks: Users can reveal information interactively, making content exploration engaging.
    • Webflow CMS Integration: A fully scalable content management system for effortless updates and future expansions.
    • Mobile-Optimized Layouts: A smooth, consistent experience across all devices.

    Becoming Alpha

    My Results:

    • High Engagement: Users experience a smooth, engaging journey through Web3 investment insights.
    • Faster Load Times: Optimized for performance and scalability, achieving high Webflow speed scores.
    • Scalable Content Management: The Webflow CMS enables future growth and seamless content updates.
    • Pixel-Perfect Design: The Figma to Webflow integration ensured a flawless, visually stunning outcome.

    Thank you for exploring this journey with me—let’s build the future together!

    Becoming Alpha