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Language
English
Fluent
Work Experience
Head of PR at Banshee Of Savile Row
February 1, 2025 - February 1, 2026Led creative direction, campaign storytelling, and press communications. Oversaw photography, videography, and brand content; managed brand positioning and media outreach. London Fashion Week (Feb 2025) and New York Trunk Show (Oct 2025) content creation, including runway coverage, backstage moments, client interactions, and editorial assets.
Event & Creative Producer at Thick Collective
September 1, 2023 - January 1, 2026Defined creative strategy and visual direction for fashion events, hosted upcycling workshops, and curated designer activations. Managed promotional campaigns for Lin Va Pai Swimwear across the Netherlands and Germany; oversaw visual identity and digital brand presence. Created content for Elena Ghasemi jewellery line in Berlin, ensuring visual appeal and brand coherence.
Creative & E-commerce Coordinator at Dream Unit
September 1, 2025 - December 1, 2025Worked across styling, visual merchandising, and digital content to strengthen in-store and online storytelling. Managed Shopify uploads and product presentation for emerging designers.
Creative Manager at Madam
April 1, 2025 - PresentDeveloped the creative concept and directed end-to-end execution from pre-production through event delivery. Coordinated production team workflows and on-site priorities to meet timelines and quality standards.
Freelance Creative Director & Stylist at Various Clients
March 1, 2020 - April 1, 2025Provided creative direction and styling for diverse campaigns and shoots, delivering cohesive visuals and brand alignment for clients including New Off Springs, Medieval photoshoot, and Sophie Anderton collaborations.
Freelance Event Production at Various Clients
September 1, 2023 - September 1, 2025Coordinated cross-collective collaborations and managed day-of partnerships for events including Echo Recordings x EOS, New Faces at Sexyland, Thuishaven x Boogie House, and international study trips.
Digital Media & Design at Various Projects
November 1, 2023 - June 1, 2025Led social media strategy for short films ('Florence Likes to Die'), supported graphic identity for projects ('Stay with the Trouble'), and contributed to costume design and behind-the-scenes content.
Head of PR & Marketing at UNICEF Amsterdam Student Team
September 1, 2023 - October 1, 2025Led digital communications strategy, managing social media and content to amplify UNICEF’s mission and engagement.
Education
Bachelor of Arts at University Of Amsterdam
September 1, 2023 - December 31, 2025BA at University of Amsterdam (UvA)
September 1, 2022 - December 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Retail, Non-Profit Organization, Professional Services
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