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I specialise at the intersection of advanced technologies and human-centered design, delivering experiences that win awards, catalyse behavior change, and redefine brands. I bring a global, multi-disciplinary background spanning client-facing service design, UX, and product design, leading teams and crafting end-to-end experiences.…

Prachi Lai

Product Designer, UX Designer, UI Designer, +2

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I specialise at the intersection of advanced technologies and human-centered design, delivering experiences that win awards, catalyse behavior change, and redefine brands. I bring a global, multi-disciplinary background spanning client-facing service design, UX, and product design, leading teams and crafting end-to-end experiences.…

Available to hire

I specialise at the intersection of advanced technologies and human-centered design, delivering experiences that win awards, catalyse behavior change, and redefine brands.

I bring a global, multi-disciplinary background spanning client-facing service design, UX, and product design, leading teams and crafting end-to-end experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Industrial Designer at Zais Hu (Freelance)

August 1, 2013 - December 31, 2014

Designed inclusive work furniture for introverts and extroverts; developed a highly successful flat-pack furniture series in HDPE, LamInex, and screen-printed plywood; managed delivery and production from concept to showroom, including market research, concept sketches, CAD models, renders (SolidWorks, AutoCAD) and photo editing.

Interaction Designer at Digital Society School

August 1, 2018 - February 28, 2019

Delivered an Internet-of-Things solution comprising a mobile app and a visual installation addressing campus occupancy and room booking issues; conducted research with campus occupants (students and teachers) to evaluate the current booking system and user needs.

Designer at Pla i Design

January 1, 2016 - December 31, 2025

Analyzed business briefs, created proposals for vendors and external agencies, and won proposals; owned product development from brief to delivery, collaborating with engineering, design and marketing teams to shape end-to-end experiences.

UX Designer at Yarra Valley Water

October 1, 2019 - March 31, 2020

Developed a data-informed customer experience strategy by identifying a research gap, analyzing current-state experiences, and outlining archetypes and journey concepts to improve engagement.

UX/UI Lead (Contract) at Accenture Song

June 1, 2021 - December 31, 2021

Led UX and UI directions for a major client, drove product ownership, and coordinated cross-functional teams to deliver a cohesive customer experience strategy and design system.

Senior Experience Designer at KPMG (Digital Experiences)

February 1, 2022 - June 30, 2022

Managed multiple products in a portfolio for transport and other clients, delivering multi-channel user experiences and roadmaps; led cross-functional forums to align on goals and metrics.

Lead Service Designer at Telstra (Internet of Things)

March 1, 2020 - June 30, 2021

Led service design for an IoT platform, coordinating multi-disciplinary teams to deliver end-to-end service experiences and multi-channel touchpoints.

Lead Service Designer (Contract) at Telstra (IoT)

March 1, 2020 - June 30, 2021

Continued leadership of service design for IoT initiatives, refining touchpoints and ensuring scalable service blueprints for connected devices.

Senior Service Designer (Freelance) at eBay

July 1, 2022 - September 30, 2022

Created a new service offering for a global peer-to-peer e-commerce platform with remote user research and proposition testing; collaborated with dispersed teams to validate concepts.

Senior Experience Designer at Arup (Studio)

October 1, 2022 - November 30, 2023

Led projects delivering experiences for built environments (smart cities, pedagogical spaces). Activities included case studies for arrival experiences, multi-sensory service touchpoints, and a workplace zero-waste strategy informed by behavior-change models.

Senior Service Designer at Telstra

March 1, 2020 - June 30, 2021

Led service design for ongoing digital and physical service ecosystems within the IoT and connected services domain.

Senior Service Designer (Contract) at VCAT

April 1, 2025 - June 30, 2025

Designed service experiences for vulnerable cohorts navigating civil matters; facilitated workshops with internal stakeholders and designed multisensory service touchpoints; contributed UX audit of RD RV flows.

Senior Experience Designer at Arup (Studio)

October 1, 2022 - November 30, 2023

Led and managed projects delivering experiences for built environments such as smart cities and pedagogical spaces; included narrative-driven micro-city concepts and zero-waste workplace strategies.

Senior Experience Designer at Arup Studio

October 1, 2022 - November 30, 2023

Led and managed projects delivering impactful experiences for built environments, including case studies, future narratives, and sustainability-focused workplace strategies.

Lead Designer at Myconect

October 1, 2025 - Present

Lead end-to-end experience design for customers, employees, and Real Estate Agent partners, including self sign-up, customer portal, call-centre facing features, CRM dashboard, and partner portal; steered cross-functional teams to align on delivery timelines and experience goals.