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Hi, I'm Diandra Prafasta, a digital marketer with over a decade of experience helping brands grow through performance-driven campaigns. I specialize in paid advertising, social media, email marketing, content marketing, SEO, and more, and I love turning data into strategies that deliver measurable results. Hi there, I thrive on leading cross-functional teams to build scalable marketing programs across ecommerce, fintech, and consumer brands, always focused on ROAS, funnel optimization, and customer value.…Hi, I'm Diandra Prafasta, a digital marketer with over a decade of experience helping brands grow through performance-driven campaigns. I specialize in paid advertising, social media, email marketing, content marketing, SEO, and more, and I love turning data into strategies that deliver measurable results. Hi there, I thrive on leading cross-functional teams to build scalable marketing programs across ecommerce, fintech, and consumer brands, always focused on ROAS, funnel optimization, and customer value.

Diandra Prafasta

Digital Marketer, Performance Marketer, Growth Marketer, +2

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Hi, I'm Diandra Prafasta, a digital marketer with over a decade of experience helping brands grow through performance-driven campaigns. I specialize in paid advertising, social media, email marketing, content marketing, SEO, and more, and I love turning data into strategies that deliver measurable results. Hi there, I thrive on leading cross-functional teams to build scalable marketing programs across ecommerce, fintech, and consumer brands, always focused on ROAS, funnel optimization, and customer value.…Hi, I'm Diandra Prafasta, a digital marketer with over a decade of experience helping brands grow through performance-driven campaigns. I specialize in paid advertising, social media, email marketing, content marketing, SEO, and more, and I love turning data into strategies that deliver measurable results. Hi there, I thrive on leading cross-functional teams to build scalable marketing programs across ecommerce, fintech, and consumer brands, always focused on ROAS, funnel optimization, and customer value.

Available to hire

Hi, I’m Diandra Prafasta, a digital marketer with over a decade of experience helping brands grow through performance-driven campaigns. I specialize in paid advertising, social media, email marketing, content marketing, SEO, and more, and I love turning data into strategies that deliver measurable results.

Hi there, I thrive on leading cross-functional teams to build scalable marketing programs across ecommerce, fintech, and consumer brands, always focused on ROAS, funnel optimization, and customer value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Head of Performance Marketing at Wishland Software of Technology Inc.

May 1, 2023 - Present

Responsible for sales quality-led ads through performance advertising; oversees 3 investment groups; manages all online marketing and operational initiatives; responsible for the profitability of 8 websites.

Senior Performance Marketing at 99 Group (Rumah123)

September 1, 2022 - March 31, 2023

Responsible for sales quality-led ads through performance advertising; reached target sales across multiple projects; maintains sales records for Seminyak Residence Jakarta.

Performance Marketing Specialist at ATTN

February 1, 2021 - September 30, 2022

Paid advertising for every ATTN business unit; EVO’s Esports achieved all target metrics sponsored by EVOS; Alterly & Whim Management (VTuber agency & Influencer agency) amplified social media metrics; EVOS Goods (Fashion retail) achieved revenue and ROAS targets through Ecommerce Ads & collaborative ads; Creator Platform: User acquisition, B2B lead generation, Email marketing, supervised SEO articles.

Digital Marketing Manager at GIC Indonesia

March 1, 2020 - November 30, 2021

Lead generation for a P2P forex trading platform; built a workflow for telemarketing teams to convert leads into users; led a fully operational digital team including Creative, SEO, UI/UX, and Social Media.

Digital Marketing Manager at Importir.org

September 1, 2019 - February 29, 2020

Revamped paid advertising campaigns based on ROAS objectives; surpassed 10,000 leads monthly with ROAS up to 8x; directed graphic design & videography teams; developed full-funnel marketing to convert cold audiences to customers; created post-funnel retention and cross-sell strategies.

Affiliate Marketer / Publisher at eFreeMobi

January 1, 2016 - December 31, 2019

Executed profitable offers from brands as a self-employed affiliate; marketed mobile app installs or CPI campaigns; ranked Top 3 affiliate marketer on EfreeMobi in April 2017 with approximately 55,000 app installs; managed advertiser brands (Tokopedia, Shopee, Alibaba Group, Liputan 6, etc.).

Product Manager at Qeon Interactive

January 1, 2012 - December 31, 2016

Controlled in-game balance and organized offline/online events; progressed from game master to product lead to product manager in 4 years; organized the largest Esports tournament in 2014.