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Hello! I’m Pragya Baid, a marketing professional focused on affiliate marketing, influencer collaborations, and e-commerce growth. I love building strategic partnerships and crafting campaigns that drive revenue while boosting brand visibility across global markets. I’ve led full lifecycle influencer programs, onboarded 500+ influencers, and delivered strong revenue growth through affiliate and paid channels. I enjoy turning data into actionable insights, creating compelling content, and collaborating with cross-functional teams to optimize campaigns and elevate brand presence across stores and digital platforms.…Hello! I’m Pragya Baid, a marketing professional focused on affiliate marketing, influencer collaborations, and e-commerce growth. I love building strategic partnerships and crafting campaigns that drive revenue while boosting brand visibility across global markets. I’ve led full lifecycle influencer programs, onboarded 500+ influencers, and delivered strong revenue growth through affiliate and paid channels. I enjoy turning data into actionable insights, creating compelling content, and collaborating with cross-functional teams to optimize campaigns and elevate brand presence across stores and digital platforms.

Pragya Baid

Affiliate Marketer, Influencer Marketing Manager, Digital Marketer, +6

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Hello! I’m Pragya Baid, a marketing professional focused on affiliate marketing, influencer collaborations, and e-commerce growth. I love building strategic partnerships and crafting campaigns that drive revenue while boosting brand visibility across global markets. I’ve led full lifecycle influencer programs, onboarded 500+ influencers, and delivered strong revenue growth through affiliate and paid channels. I enjoy turning data into actionable insights, creating compelling content, and collaborating with cross-functional teams to optimize campaigns and elevate brand presence across stores and digital platforms.…Hello! I’m Pragya Baid, a marketing professional focused on affiliate marketing, influencer collaborations, and e-commerce growth. I love building strategic partnerships and crafting campaigns that drive revenue while boosting brand visibility across global markets. I’ve led full lifecycle influencer programs, onboarded 500+ influencers, and delivered strong revenue growth through affiliate and paid channels. I enjoy turning data into actionable insights, creating compelling content, and collaborating with cross-functional teams to optimize campaigns and elevate brand presence across stores and digital platforms.

Available to hire

Hello! I’m Pragya Baid, a marketing professional focused on affiliate marketing, influencer collaborations, and e-commerce growth. I love building strategic partnerships and crafting campaigns that drive revenue while boosting brand visibility across global markets.

I’ve led full lifecycle influencer programs, onboarded 500+ influencers, and delivered strong revenue growth through affiliate and paid channels. I enjoy turning data into actionable insights, creating compelling content, and collaborating with cross-functional teams to optimize campaigns and elevate brand presence across stores and digital platforms.

Language

English

Fluent

Work Experience

Affiliate Marketing Coordinator at Career.io

August 1, 2024 - November 19, 2025

Coordinated affiliate marketing initiatives, overseeing partner onboarding, campaign execution, and performance tracking to drive affiliate-led revenue growth. Collaborated with cross-functional teams to refine the partner program and ensure seamless collaboration with influencers and publishers.

Influencer Marketing Assistant at Bambini Fashion

July 1, 2024 - July 1, 2024

Supported influencer marketing campaigns from onboarding to execution. Built relationships with 500+ influencers, supported the launch of influencer-led e-commerce initiatives, and assisted in premium in-store experiences and merchandising.

Brand Management Intern at Nykaa

July 1, 2021 - July 1, 2021

Assisted brand management initiatives, contributed to market research, product launches, and cross-functional communications to support Nykaa's brand strategy in Mumbai.

Retail Management Intern at Gucci

January 1, 2021 - January 1, 2021

Supported retail operations and brand experience initiatives for Gucci in Mumbai, including merchandise planning, customer engagement strategies, and retail analytics.

Junior Product Manager at Enpointel

October 1, 2022 - October 1, 2022

Assisted product management for digital marketing and e-commerce solutions, coordinating feature prioritization and stakeholder communication to drive product growth.

Influencer Marketing Assistant at Bambinifashion.com

July 1, 2024 - July 1, 2024

Led the full lifecycle of influencer marketing campaigns, including influencer sourcing, contract negotiations, product logistics, and content management. Onboarded 500+ influencers and achieved 120% revenue growth from the previous financial year. Developed and executed comprehensive influencer strategies across affiliate and paid channels, aligned with overall marketing goals. Analyzed campaign performance and reported insights to optimize future initiatives. Collaborated with cross-functional teams to integrate influencer content into the brand’s social media strategy and supported brand teams in executing sales and marketing campaigns, website content, and performance tracking. Supported daily retail operations and visual merchandising to ensure premium in-store experiences. Spearheaded the launch of enpointe, the influencer-led e-commerce platform, bringing on board India’s top brands and thousands of influencers. Assisted in product development, prioritizing features to enhan

Brand Management Intern at Nykaa Ltd

January 31, 2021 - January 31, 2021

Supported brand management initiatives, contributed to category planning, assisted in campaign execution, and analyzed performance metrics. Coordinated cross-functional activities to ensure timely product launches and visibility in retail and e-commerce channels. Supported seasonal merchandising and in-store promotions, ensuring alignment with brand standards.

Retail Management Intern at Gucci Mumbai

October 31, 2022 - October 31, 2022

Gained exposure to luxury retail operations, assisted daily store operations, visual merchandising, and customer experience. Supported sales goals and collaborated with store management and visual merchandising teams to optimize results and brand presentation.

Affiliate Marketing Coordinator at Career.io

August 1, 2024 - November 21, 2025

Coordinated affiliate marketing initiatives, collaborated with marketing leadership to design strategic programs, developed high-converting promotional content, and monitored affiliate activity to optimize performance and maintain revenue integrity.