Pragya Anand

Designed and launched 5+ client websites using WordPress and Framer for retail, wellness, and service industries; led end-to-end product design process including research, user journeys, wireframes, prototypes, and final UI design; improved website engagement by up to 40% through simplified navigation, clearer content hierarchy, and mobile optimization; designed logos and brand identity systems for 5+ clients to establish cohesive digital branding.

Designed logos and brand identity systems for multiple clients, including typography and color palettes; created brand materials such as brochures, pitch decks, presentations, and portfolio decks; designed logo animations for 4 clients using Rive; maintained consistent visual identity across digital platforms, marketing materials, and product interfaces; currently learning motion design to integrate animation and interaction into digital products and branding.

Lead UI/UX Designer across multiple web and app design projects; managed the UX design process for 15+ digital products and websites, creating user flows, wireframes, and prototypes to improve usability and navigation; built and maintained design systems and reusable UI components for consistency and scalability; collaborated with developers to ensure smooth handoff and accurate implementation; mentored a junior designer and guided design decisions to maintain quality.