Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Pragya Anand, a Product Designer with experience in B2B SaaS, e-commerce, and service-oriented digital products. I lead end-to-end design—from discovery and user research to UX flows, wireframes, prototyping, UI design, and design systems—collaborating closely with developers to deliver scalable solutions. I enjoy translating complex problems into intuitive experiences and building cohesive digital brands for my clients. In my free time I mentor junior designers, explore AI-assisted ideation tools, and expand branding work with motion design as I learn new techniques to bring brands to life.…Hi, I’m Pragya Anand, a Product Designer with experience in B2B SaaS, e-commerce, and service-oriented digital products. I lead end-to-end design—from discovery and user research to UX flows, wireframes, prototyping, UI design, and design systems—collaborating closely with developers to deliver scalable solutions. I enjoy translating complex problems into intuitive experiences and building cohesive digital brands for my clients. In my free time I mentor junior designers, explore AI-assisted ideation tools, and expand branding work with motion design as I learn new techniques to bring brands to life.

Pragya Anand

Product Designer, UI Designer, UX Designer, +3





Hi, I’m Pragya Anand, a Product Designer with experience in B2B SaaS, e-commerce, and service-oriented digital products. I lead end-to-end design—from discovery and user research to UX flows, wireframes, prototyping, UI design, and design systems—collaborating closely with developers to deliver scalable solutions. I enjoy translating complex problems into intuitive experiences and building cohesive digital brands for my clients. In my free time I mentor junior designers, explore AI-assisted ideation tools, and expand branding work with motion design as I learn new techniques to bring brands to life.…Hi, I’m Pragya Anand, a Product Designer with experience in B2B SaaS, e-commerce, and service-oriented digital products. I lead end-to-end design—from discovery and user research to UX flows, wireframes, prototyping, UI design, and design systems—collaborating closely with developers to deliver scalable solutions. I enjoy translating complex problems into intuitive experiences and building cohesive digital brands for my clients. In my free time I mentor junior designers, explore AI-assisted ideation tools, and expand branding work with motion design as I learn new techniques to bring brands to life.

Available to hire

Hi, I’m Pragya Anand, a Product Designer with experience in B2B SaaS, e-commerce, and service-oriented digital products. I lead end-to-end design—from discovery and user research to UX flows, wireframes, prototyping, UI design, and design systems—collaborating closely with developers to deliver scalable solutions. I enjoy translating complex problems into intuitive experiences and building cohesive digital brands for my clients.

In my free time I mentor junior designers, explore AI-assisted ideation tools, and expand branding work with motion design as I learn new techniques to bring brands to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Advanced

Work Experience

Freelance Product Designer at Self-employed

June 1, 2025 - Present

Designed and launched 5+ client websites using WordPress and Framer for retail, wellness, and service industries; led end-to-end product design process including research, user journeys, wireframes, prototypes, and final UI design; improved website engagement by up to 40% through simplified navigation, clearer content hierarchy, and mobile optimization; designed logos and brand identity systems for 5+ clients to establish cohesive digital branding.

Senior UI/UX Designer at Indiefluence

April 1, 2024 - Present

Lead UI/UX Designer across multiple web and app design projects; managed the UX design process for 15+ digital products and websites, creating user flows, wireframes, and prototypes to improve usability and navigation; built and maintained design systems and reusable UI components for consistency and scalability; collaborated with developers to ensure smooth handoff and accurate implementation; mentored a junior designer and guided design decisions to maintain quality.

Senior Brand Designer at Indiefluence

December 1, 2024 - Present

Designed logos and brand identity systems for multiple clients, including typography and color palettes; created brand materials such as brochures, pitch decks, presentations, and portfolio decks; designed logo animations for 4 clients using Rive; maintained consistent visual identity across digital platforms, marketing materials, and product interfaces; currently learning motion design to integrate animation and interaction into digital products and branding.