Hello, I’m Prajwala Dasari, a London-based marketing and fashion professional with a passion for storytelling, brand building, and digital content creation. I enjoy turning ideas into cohesive campaigns and visually compelling experiences that resonate across social, press, and events. Most recently, I worked with Colucci, an independent London-based luxury fashion house, where I supported social media marketing and studio operations, contributing to creative shoots, content planning, and brand communication. This experience deepened my understanding of luxury branding, digital storytelling, and the fast-paced dynamics of the fashion industry. With hands-on experience in London Fashion Week logistics, studio shoots, and data-driven ML projects, I blend creativity with analytical thinking to deliver impactful results for brands, partners, and audiences.

Prajwala Dasari

Hello, I’m Prajwala Dasari, a London-based marketing and fashion professional with a passion for storytelling, brand building, and digital content creation. I enjoy turning ideas into cohesive campaigns and visually compelling experiences that resonate across social, press, and events. Most recently, I worked with Colucci, an independent London-based luxury fashion house, where I supported social media marketing and studio operations, contributing to creative shoots, content planning, and brand communication. This experience deepened my understanding of luxury branding, digital storytelling, and the fast-paced dynamics of the fashion industry. With hands-on experience in London Fashion Week logistics, studio shoots, and data-driven ML projects, I blend creativity with analytical thinking to deliver impactful results for brands, partners, and audiences.

Available to hire

Hello, I’m Prajwala Dasari, a London-based marketing and fashion professional with a passion for storytelling, brand building, and digital content creation. I enjoy turning ideas into cohesive campaigns and visually compelling experiences that resonate across social, press, and events.
Most recently, I worked with Colucci, an independent London-based luxury fashion house, where I supported social media marketing and studio operations, contributing to creative shoots, content planning, and brand communication. This experience deepened my understanding of luxury branding, digital storytelling, and the fast-paced dynamics of the fashion industry.
With hands-on experience in London Fashion Week logistics, studio shoots, and data-driven ML projects, I blend creativity with analytical thinking to deliver impactful results for brands, partners, and audiences.

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Language

English
Fluent
Hindi
Fluent
Telugu
Fluent

Work Experience

September 1, 2025 - August 20, 2025
Supported the development of creative campaign concepts for real-world clients through collaborative group work. Conducted in-depth trend, cultural, and consumer research to inform marketing strategies. Developed strategic brand campaigns for digital-native fashion brands, focusing on culture-led storytelling and visual innovation. Led cross-functional project coordination to ensure seamless delivery of campaign data and marketing insights, aligning timelines with internal stakeholder expectations. Designed and maintained interactive Power BI dashboards to track key campaign performance metrics (KPIs). Supported data integrity and reporting accuracy across all platforms, identifying and troubleshooting workflow issues to improve overall performance.
Talent Outreach Intern at Crowdmuse
August 1, 2025 - August 20, 2025
Social Media Marketing Intern at Colucci
August 1, 2025 - Present
Contributed to social media content ideation and scheduling, aligning with upcoming AI campaign across Instagram and Twitter. Identified and pitched to emerging creators and niche AI brands, enhancing the campaign’s cultural relevance and reach. Collaborated with the core team to refine messaging, tone, and target segments for maximum audience impact.
Marketing and Communications Coordinator at Flair Fashion
December 20, 2024 - Present
Coordinated runway shows for two seasons at London Fashion Week, overseeing end-to-end logistics including A/V, lighting, staging, and sound; managed relationships with sponsors, designers, and vendors; ensured brand messaging and event objectives; contributed to pre-, during, and post-event social media campaigns.
Brand Outreach and Marketing Coordinator
December 1, 2024 - Present
Spearheaded end-to-end coordination of London Fashion Week 2025 fashion shows with flawless execution. Coordinated logistics for runway shows, fashion film showcases, and pop-ups, liaising with vendors, designers, and production teams. Acted as the main point of contact for all vendors, including designers, sponsors, AV technicians, and venue partners, ensuring clear and consistent communication across all event touchpoints. Worked with cross-functional teams to ensure clear, consistent messaging across campaigns. Collaborated with marketing and creative teams to develop social-ready content and media materials, contributing to an increase in social media reach.
Project Manager and QA Engineer
December 1, 2023 - August 20, 2025
Spearheaded ideation and production of high-end visual content reflecting COLUCCI’s refined aesthetic. Created editorial-style social media assets using Gen AI, Canva, and Adobe Express (Reels and stories), maintaining brand consistency across Instagram, TikTok, and newsletters. Assisted in planning and operating in-house content shoots in the London studio, styling accessories, directing for mood and lighting, and curating story-driven visuals.
Project Manager at Soft Global Solutions
August 20, 2022 - Present
Project Manager and QA Engineer; managed and updated databases, maintaining accurate product and sample records across multiple platforms; conducted QA testing and troubleshooting to resolve data integrity issues; streamlined workflows and improved system efficiency.
Junior Automation and Machine Learning Engineer at EOX Vantage
January 20, 2021 - Present
Built and trained predictive ML models using customer claims data to forecast risk patterns and supported data-driven decision-making; developed scalable data preparation, cleaning, and validation workflows; ensured high data integrity and process efficiency.

Education

MA Fashion Marketing and Global Cultures at London College of Fashion
January 1, 2024 - August 20, 2025
B.Tech Computer Science and Engineering at PES University
January 1, 2017 - January 1, 2021
Bachelor of Technology in Computer Science and Engineering at PES University, Bangalore, India
January 11, 2030 - January 1, 2017
MA Fashion Marketing and Global Cultures at London College of Fashion, UAL
January 11, 2030 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Education