Available to hire
I’m a B2B and B2C marketing & content strategist with 12+ years of experience across BFSI and enterprise support, blending brand storytelling with performance-led growth. I’ve led and optimized end-to-end campaigns—from Google Ads, Meta, and LinkedIn ads to SEO, SMM, lead generation, and ABM—partnering with internal teams and vendors to deliver measurable reach and ROI.
I specialize in creating audience-focused content, strengthening media and corporate communications, and running marketing operations using tools like HubSpot/Marketo/Zohocrm, Google Analytics/Search Console, and automation workflows. I also bring hands-on experience managing teams, mentoring stakeholders, and using AI-enabled workflows (e.g., Claude, n8n, Zapier) to speed up production, reporting, and campaign execution—while keeping quality and governance strong.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Tamil
Fluent
English
Fluent
Work Experience
Deputy Marketing Manager at TSF Group
May 1, 2025 - September 8, 2025Spearheaded branding, marketing, lead generation and corporate communications for a leading Indian financial conglomerate; managed end-to-end campaigns, SEO, content creation, and cross-functional alignment across TSF Group companies; led a team and managed stakeholder relationships.
Deputy Marketing Manager at Sundaram Business Services, TSF Group
May 1, 2025 - September 8, 2025Drove digital marketing & branding initiatives across B2B and B2C portfolios; led performance campaigns, CRM, and lead generation; oversaw SEO, email marketing, and marketing automation tools.
Marketing, Content and Branding (role not fully specified)
January 1, 2023 - May 1, 2025AI-enabled marketing operations using automation tools (Claude, N8N, Zapier) to create product tours, lead magnets, and product demos. Focused on speeding up content production cycles, automating reporting, and scaling campaign output without proportional headcount growth. Worked across content strategy, promotional execution, and marketing operations to improve efficiency and consistency across digital channels.
Digital Marketing Lead at Serion Global Solutions
March 1, 2022 - September 8, 2025End-to-end digital marketing leadership including social media, content creation, SEO, paid campaigns, and analytics; coordinated cross-functional teams and external partners.
Digital Marketing Manager at Asiaville Interactive
February 1, 2021 - September 8, 2025Led digital marketing strategy, social media management, content planning, email campaigns, and ABM initiatives; aligned branding with business goals and drove audience engagement.
Digital Marketing Manager at AsiaVille Interactive
February 1, 2021 - September 8, 2025Led digital marketing strategy, social media and website management; built local and regional brand narratives; aligned campaigns with business goals across markets.
Marketing Lead at Servion Global Solutions
November 1, 2018 - February 1, 2021Owned marketing leadership responsibilities across branding, content, and performance initiatives. Planned and executed paid media and lead generation programs, managed campaign calendars, and supported conversion-focused growth through funnels and ABM/email marketing. Oversaw content distribution across digital channels, coordinated with cross-functional creative teams (design, video, and content), and ensured campaigns aligned with business narratives and measurable outcomes (reach, ROI, and lead performance). Leveraged reporting and analytics to optimize ongoing efforts and drive continuous improvements in campaign effectiveness.
Campaign Manager at Newweek Media Group
February 1, 2018 - September 8, 2025Lead generation campaigns, CRM maintenance, branding and corporate communications; managed paid marketing funnels, email campaigns, and event/webinar programs; supported content and branding across channels.
Campaign Manager at Newsweek Media Group
February 1, 2018 - September 8, 2025Managed multi-channel campaigns, content planning, and CRM; optimized paid media and organic reach; collaborated with stakeholders to drive engagement and conversions.
Deputy Marketing Manager at Sundaram Business Services - TSF Group
November 1, 2016 - February 1, 2018Led corporate communications and marketing programs across TSF Group companies, including internal collaboration, social media and website management, and paid marketing initiatives for lead generation. Produced thought leadership content (CXO talking points and branded digital assets) and supported industry events and chamber partnerships. Built frameworks for CSR, sustainability, and annual reporting, while managing dashboards and reporting. Managed a team of social media managers and creative resources, handling content distribution, monetization, landing page and lead magnet creation, CRM maintenance, and influence partnerships. Delivered marketing automation and funnel operations to improve lead flow and engagement.
Senior Analyst at Trafficom Media Services
August 1, 2014 - September 1, 2016Supported end-to-end campaign execution for premium brands, including planning, optimization, monitoring, and analysis. Managed website monetization-related content strategy and distribution, handled social media team tasks, and supported paid marketing execution to drive subscriptions. Delivered email communications and coordinated with external stakeholders, while contributing to training and operational improvements through analytics-driven insights.
Media Executive at IOpex Technologies
February 1, 2014 - September 8, 2025Managed media planning and execution, supporting digital campaigns and media partnerships; contributed to campaign briefs and performance tracking.
Media Executive at IOpex Technologies
February 1, 2014 - September 8, 2025Executed digital media strategies, optimized campaigns, and supported content creation across channels; contributed to analytics and reporting.
Analyst at Paragon Digital Services
December 1, 2012 - September 8, 2025Analyzed campaigns, performed market research, and supported digital marketing initiatives including CRM maintenance and reporting. Contributed to campaign planning and performance analysis.
Analyst at Paragon Digital Services
December 1, 2012 - September 8, 2025Provided data-driven insights, campaign performance analytics, and CRM support; assisted in campaign planning and execution.
Education
MBA – Marketing at Vel Tech Engineering College, Anna University
January 1, 2007 - January 1, 2009Branding, Marketing & Content Strategy and Management at Jaya College of Arts & Science, Madras University
January 1, 2003 - January 1, 2006MBA – Marketing at Vel Tech Hi-Tech Engineering College, Anna University
January 1, 2007 - January 1, 2009Branding, Marketing & Content Strategy and Management at Jaya College of Arts & Science, Madras University
January 1, 2003 - January 1, 2006MBA – Marketing at Vel Tech Engineering College, Anna University
January 1, 2007 - January 1, 2009MBA in Marketing at Vel Hi-Tech Engineering College, Anna University
January 1, 2007 - January 1, 2009BCA at Jaya College of Arts & Science, Madras University
January 1, 2003 - January 1, 2006Qualifications
MBA – Marketing
January 1, 2007 - January 1, 2009Branding, Marketing & Content Strategy and Management
January 1, 2003 - January 1, 2006MBA – Marketing
January 1, 2007 - January 1, 2009Industry Experience
Media & Entertainment, Financial Services, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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