Siva Prasad Chandrasekaran

Available to hire

I’m a B2B and B2C marketing & content strategist with 12+ years of experience across BFSI and enterprise support, blending brand storytelling with performance-led growth.

About

I’m a B2B and B2C marketing & content strategist with 12+ years of experience across BFSI and enterprise support, blending brand storytelling with performance-led growth. I’ve led and optimized end-to-end campaigns—from Google Ads, Meta, and LinkedIn ads to SEO, SMM, lead generation, and ABM—partnering with internal teams and vendors to deliver measurable reach and ROI.

I specialize in creating audience-focused content, strengthening media and corporate communications, and running marketing operations using tools like HubSpot/Marketo/Zohocrm, Google Analytics/Search Console, and automation workflows. I also bring hands-on experience managing teams, mentoring stakeholders, and using AI-enabled workflows (e.g., Claude, n8n, Zapier) to speed up production, reporting, and campaign execution—while keeping quality and governance strong.

  • 12 years' experience
  • Joined September 2025

Languages

  • TamilFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Financial Services
  • Software & Internet
  • Professional Services
  • Education

More experts in Chennai, India

Work experience· 15 roles

Deputy Marketing Manager · TSF GroupMay 2025 – Sep 2025 · 5 mos

Spearheaded branding, marketing, lead generation and corporate communications for a leading Indian financial conglomerate; managed end-to-end campaigns, SEO, content creation, and cross-functional alignment across TSF Group companies; led a team and managed stakeholder relationships.

Deputy Marketing Manager · Sundaram Business Services, TSF GroupMay 2025 – Sep 2025 · 5 mos

Drove digital marketing & branding initiatives across B2B and B2C portfolios; led performance campaigns, CRM, and lead generation; oversaw SEO, email marketing, and marketing automation tools.

Marketing, Content and Branding (role not fully specified)Jan 2023 – May 2025 · 2 yrs 5 mos

AI-enabled marketing operations using automation tools (Claude, N8N, Zapier) to create product tours, lead magnets, and product demos. Focused on speeding up content production cycles, automating reporting, and scaling campaign output without proportional headcount growth. Worked across content strategy, promotional execution, and marketing operations to improve efficiency and consistency across digital channels.

Digital Marketing Lead · Serion Global SolutionsMar 2022 – Sep 2025 · 3 yrs 7 mos
Digital Marketing Manager · Asiaville InteractiveFeb 2021 – Sep 2025 · 4 yrs 8 mos
Digital Marketing Manager · AsiaVille InteractiveFeb 2021 – Sep 2025 · 4 yrs 8 mos
Marketing Lead · Servion Global SolutionsNov 2018 – Feb 2021 · 2 yrs 4 mos
Campaign Manager · Newweek Media GroupFeb 2018 – Sep 2025 · 7 yrs 8 mos

Education· 7

MBA – Marketing · Vel Tech Engineering College, Anna University2007 – 2009
Branding, Marketing & Content Strategy and Management · Jaya College of Arts & Science, Madras University2003 – 2006
MBA – Marketing · Vel Tech Hi-Tech Engineering College, Anna University2007 – 2009
Branding, Marketing & Content Strategy and Management · Jaya College of Arts & Science, Madras University2003 – 2006

Certifications and awards

MBA – Marketing2007 – 2009
Branding, Marketing & Content Strategy and Management2003 – 2006
MBA – Marketing2007 – 2009

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