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Hi, I’m Prashant, a Webflow Developer and Digital Strategist with 7+ years of experience in web development, SEO, and performance optimization. I specialize in building high-converting, user-friendly websites using Webflow, while combining data-driven marketing to grow organic traffic and engagement. I love designing scalable systems and integrating automation, A/B testing, and analytics to continuously improve conversions. Collaborating with teams to craft delightful user experiences that rank well and convert is what I enjoy most.…Hi, I’m Prashant, a Webflow Developer and Digital Strategist with 7+ years of experience in web development, SEO, and performance optimization. I specialize in building high-converting, user-friendly websites using Webflow, while combining data-driven marketing to grow organic traffic and engagement. I love designing scalable systems and integrating automation, A/B testing, and analytics to continuously improve conversions. Collaborating with teams to craft delightful user experiences that rank well and convert is what I enjoy most.

Prashant Tripathi

Web Developer, Front-End Developer, Product Designer, +6

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Hi, I’m Prashant, a Webflow Developer and Digital Strategist with 7+ years of experience in web development, SEO, and performance optimization. I specialize in building high-converting, user-friendly websites using Webflow, while combining data-driven marketing to grow organic traffic and engagement. I love designing scalable systems and integrating automation, A/B testing, and analytics to continuously improve conversions. Collaborating with teams to craft delightful user experiences that rank well and convert is what I enjoy most.…Hi, I’m Prashant, a Webflow Developer and Digital Strategist with 7+ years of experience in web development, SEO, and performance optimization. I specialize in building high-converting, user-friendly websites using Webflow, while combining data-driven marketing to grow organic traffic and engagement. I love designing scalable systems and integrating automation, A/B testing, and analytics to continuously improve conversions. Collaborating with teams to craft delightful user experiences that rank well and convert is what I enjoy most.

Available to hire

Hi, I’m Prashant, a Webflow Developer and Digital Strategist with 7+ years of experience in web development, SEO, and performance optimization. I specialize in building high-converting, user-friendly websites using Webflow, while combining data-driven marketing to grow organic traffic and engagement.

I love designing scalable systems and integrating automation, A/B testing, and analytics to continuously improve conversions. Collaborating with teams to craft delightful user experiences that rank well and convert is what I enjoy most.

Skills

Experience Level

Expert

Expert

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Expert

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Expert

Expert

Expert

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Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Web & Product Specialist at Pauzible

November 1, 2023 - Present

Spearheaded end-to-end Webflow development for multiple business verticals, improving site performance and engagement. Implemented SEO strategies that increased organic traffic by 500% and indexed 1400+ keywords in under six months. Optimized Webflow sites with VWO and MS Clarity, analyzing user behavior to refine website conversions. Developed client portals using Softr.io and Airtable with advanced user logic implementation.

Webflow Developer at Self-Employed / Freelance

January 1, 2023 - November 1, 2023

Designed and built responsive, SEO-optimized Webflow sites for diverse clients, incorporating Client-First methodology. Utilized Relume’s wireframing tool for rapid prototyping and effective client collaboration. Integrated automation tools like Zapier and HubSpot for seamless marketing workflows.

Senior Web Designer & Developer at Next Labs

June 1, 2022 - January 1, 2023

Led Webflow development projects, focusing on performance optimization and mobile-first design. Collaborated with marketing teams to implement A/B testing strategies for landing page optimization.

Senior Web Developer at 4CRisk.ai

March 1, 2021 - May 1, 2022

Developed and optimized Webflow and WordPress sites for SaaS products, improving site speed and search engine rankings. Integrated Webflow CMS with marketing automation tools for streamlined content management.

Web & Marketing Manager at Intentwise – Amazon Advertising Optimization Platform

March 1, 2020 - February 1, 2021

Designed and managed Webflow and WordPress sites, enhancing UX and improving conversion rates. Implemented SEMrush-driven SEO strategies, resulting in higher search visibility and engagement.

Product Engineer at Pauzible

November 1, 2023 - February 28, 2026

Led market research for Uppar, defined feature set, created end-to-end wireframes, coordinated design, and owned product logic and marketing website. Built 4 production platforms end-to-end for Pauzible: fulfilment platform (Supabase auth, PostgreSQL, payments, Onfido KYC, serverless backend), partner portal (Clerk auth, Neon Postgres, custom access logic), analytics dashboard, and policy management platform. Delivered 500% organic traffic growth, 750+ keywords indexed in 2.5 months, 60% conversion uplift, and 35% Core Web Vitals improvement via technical SEO and frontend optimisation. Built internal tools including a meeting room booking system and secure employee and partner portals, covering auth, database design, backend logic, and deployment. Defined and owned success metrics across acquisition, activation, engagement, and retention with GA4 and Looker Studio dashboards. Ensured GDPR-compliant data handling, robust authentication (JWT/OAuth), RBAC, and audit trails across all plat

Founder & Product Engineer at postcodeinsights.uk

June 1, 2024 - Present

Full-stack property data SaaS delivering postcode-level insights. Architecture includes Next.js/React frontend, PostgreSQL, REST API layer, Python data scrapers, and Vercel deployment with Clerk authentication. Integrated multiple UK government APIs and scrapers into a unified data pipeline with sub-2s load times and 90+ Lighthouse scores.

Founder & Product Engineer at billfix.co

January 1, 2024 - Present

AI-powered Medical Bill Analyzer for US market. Users upload a medical bill; Claude and OpenAI vision APIs extract line items, detect discrepancies, and generate a ready-to-send dispute letter. Own full lifecycle: user research, requirements, frontend (Next.js), auth and billing, AI pipeline, and post-launch analytics to improve accuracy and conversion.

Freelance Product Developer at Independent

January 1, 2023 - November 30, 2023

Delivered strategy, requirements, and full-stack delivery for 15+ client projects across fintech, SaaS, e-commerce, healthcare, and property sectors. Built 70+ web platforms using Webflow, WordPress, React, and custom stacks, integrating analytics, SEO, third-party APIs, automation (Zapier, HubSpot, Airtable), and payment gateways. Led a distributed team of 6+ developers, owning delivery, code quality, and timelines across time zones.

Senior Web Developer at Next Labs

June 1, 2022 - January 31, 2023

Built and maintained 12+ high-performance sites and apps for B2B SaaS clients using JavaScript, React, Webflow, WordPress, HTML5, and CSS3. Delivered ~200% average traffic growth via technical SEO and performance improvements. Led Figma-to-Webflow/code handoffs, mentored 5 junior developers, and implemented GA4 and Tag Manager tracking.

Web & Marketing Engineer at Intentwise

March 1, 2020 - February 28, 2021

Owned three web properties serving 10,000+ MAUs, improving conversion rates by 45% through data-driven landing page experiments and A/B tests. Led HubSpot integration end-to-end and supported PPC and paid social campaigns.

Product & Customer Success Engineer at Actigage Pte Ltd

July 1, 2018 - March 31, 2020

Developed actigage.com from scratch in Webflow and JavaScript and built 50+ custom landing pages. Conducted 50+ user onboarding sessions, feeding product improvements and reducing churn. Automated workflows and data processes in a regulated environment.

Data Associate at Alexa.com

August 1, 2017 - June 30, 2018

Data-focused role supporting analytics initiatives and data quality improvements.

Customer Service Specialist at Amazon

July 1, 2016 - March 31, 2017

Customer support and service excellence contributing to operational efficiency.

Founder & Product Engineer at StartupScribble

July 1, 2014 - July 1, 2016

Founded and scaled a media-tech platform; built 20+ WordPress sites, ran 7+ hackathons, and managed 50+ event collaborations.