Pratiek Patil

Led strategic planning and execution of multi-channel campaigns using Google Ads, Microsoft Ads, and Facebook Ads, driving a 200% increase in revenue. Managed budget allocation, pacing, keyword research, bidding strategies, and performance analysis, implementing data-driven optimizations to boost efficiency and maximize ROAS. Conducted A/B testing to refine messaging, audience targeting, and creative strategies, yielding a 35% increase in click-through rate. Generated web analytics reports with Google Analytics and Excel to track user journeys and interactions, resulting in a 47% rise in website traffic. Produced daily, weekly, and monthly performance reports and coordinated client meetings with 100% on-time delivery for all post-meeting deliverables.

Managed and executed Paid Search/Social campaigns across planning, trafficking, bid & budget management, optimization, and reporting for multiple accounts, achieving a 13% improvement in ROAS. Led a team of 5 analysts and collaborated with cross-functional teams to ensure timely deliverables. Conducted competitive analysis and market research to identify niche opportunities, driving a 20% increase in CTR and a 16% boost in conversions. Optimized client websites through site audits, metadata management, keyword strategies, schema markup, and redirects to improve organic visibility and traffic.

Led cross-functional teams and collaborated with internal and external stakeholders to oversee multiple projects from strategic planning to execution, achieving a 20% reduction in project cycle time. Assisted Project Manager in managing project budgets up to $350K through competitive analysis and tactical budgeting, resulting in cost savings of $45,000 within six months. Implemented weekly project meetings to ensure adherence to schedules and plans, contributing to a 58% rise in customer satisfaction.