I am a results-driven digital marketing professional with a Master’s in Project Management. I specialize in campaign management, SEM, analytics, and strategic planning, and I’ve led multi-channel initiatives across Google Ads, Microsoft Ads, and Facebook Ads to boost revenue and engagement. My approach blends data-driven optimization with creative testing to maximize ROAS and growth. Beyond campaigns, I collaborate with cross-functional teams to align budgets, messaging, and analytics, delivering clear, actionable insights to stakeholders and clients. I’m proficient with analytics tools like Google Analytics, Power BI, and Excel, and I enjoy turning complex data into straightforward recommendations that sustain performance improvements.

Pratiek Patil

I am a results-driven digital marketing professional with a Master’s in Project Management. I specialize in campaign management, SEM, analytics, and strategic planning, and I’ve led multi-channel initiatives across Google Ads, Microsoft Ads, and Facebook Ads to boost revenue and engagement. My approach blends data-driven optimization with creative testing to maximize ROAS and growth. Beyond campaigns, I collaborate with cross-functional teams to align budgets, messaging, and analytics, delivering clear, actionable insights to stakeholders and clients. I’m proficient with analytics tools like Google Analytics, Power BI, and Excel, and I enjoy turning complex data into straightforward recommendations that sustain performance improvements.

Available to hire

I am a results-driven digital marketing professional with a Master’s in Project Management. I specialize in campaign management, SEM, analytics, and strategic planning, and I’ve led multi-channel initiatives across Google Ads, Microsoft Ads, and Facebook Ads to boost revenue and engagement. My approach blends data-driven optimization with creative testing to maximize ROAS and growth.

Beyond campaigns, I collaborate with cross-functional teams to align budgets, messaging, and analytics, delivering clear, actionable insights to stakeholders and clients. I’m proficient with analytics tools like Google Analytics, Power BI, and Excel, and I enjoy turning complex data into straightforward recommendations that sustain performance improvements.

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Experience Level

Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Paid Media Manager at Tambourine, USA
October 1, 2024 - Present
Led strategic planning and execution of multi-channel campaigns using Google Ads, Microsoft Ads, and Facebook Ads, driving a 200% increase in revenue. Managed budget allocation, pacing, keyword research, bidding strategies, and performance analysis, implementing data-driven optimizations to boost efficiency and maximize ROAS. Conducted A/B testing to refine messaging, audience targeting, and creative strategies, yielding a 35% increase in click-through rate. Generated web analytics reports with Google Analytics and Excel to track user journeys and interactions, resulting in a 47% rise in website traffic. Produced daily, weekly, and monthly performance reports and coordinated client meetings with 100% on-time delivery for all post-meeting deliverables.
Paid Media Manager at Publicis Media - Performics, India
May 1, 2021 - July 1, 2022
Managed and executed Paid Search/Social campaigns across planning, trafficking, bid & budget management, optimization, and reporting for multiple accounts, achieving a 13% improvement in ROAS. Led a team of 5 analysts and collaborated with cross-functional teams to ensure timely deliverables. Conducted competitive analysis and market research to identify niche opportunities, driving a 20% increase in CTR and a 16% boost in conversions. Optimized client websites through site audits, metadata management, keyword strategies, schema markup, and redirects to improve organic visibility and traffic.
Digital Marketing Coordinator at Hexaware Technology, India
January 1, 2020 - April 1, 2021
Led cross-functional teams and collaborated with internal and external stakeholders to oversee multiple projects from strategic planning to execution, achieving a 20% reduction in project cycle time. Assisted Project Manager in managing project budgets up to $350K through competitive analysis and tactical budgeting, resulting in cost savings of $45,000 within six months. Implemented weekly project meetings to ensure adherence to schedules and plans, contributing to a 58% rise in customer satisfaction.

Education

Master of Science in Project Management at Northeastern University, Boston, MA
September 1, 2022 - May 1, 2024
Bachelor of Engineering, Electronics and Telecommunications at University of Mumbai, India
July 1, 2015 - August 1, 2019

Qualifications

Google Project Management Professional Certificate
January 11, 2030 - April 1, 2026
Business Analysis
January 11, 2030 - April 1, 2026
Fundamentals of Digital Marketing
January 11, 2030 - April 1, 2026
Google Display Ads
January 11, 2030 - April 1, 2026
JIRA
January 11, 2030 - April 1, 2026
Project Management foundations
January 11, 2030 - April 1, 2026
Preventing Scope Creep
January 11, 2030 - April 1, 2026
Analyzing data in Excel
January 11, 2030 - April 1, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education