Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Fluent
Arabic
Beginner
French
Beginner
Work Experience
Independent Marketing Consultant at Taaraa
June 1, 2025 - PresentIndependent Marketing Consultant focused on AI-powered workflows to optimize resource allocation in marketing teams. Built a productized service for new UAE entrants to support market intelligence, brand positioning, and go-to-market strategies for consumer-facing brands across lifestyle, luxury, and fashion. Developed frameworks for insight-led storytelling across content, brand, and PR channels.
Senior Executive - Public Relations at The Qode
March 1, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in coverage across media and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces.
Senior Associate - Content & Brand Marketing at Groww
May 1, 2023 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate. Consolidated quarterly brand performance reports and cultural insights into actionable recommendations. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, driving a 15% uplift in revenue.
Marketing Executive at Ujaas Energy Limited
March 1, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurers, and e-commerce platforms (Amazon, Paytm Marketplace, IndiaMART), expanding distribution across Tier 3–4 cities. Built the company's digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Independent Marketing Consultant at Taaraa
June 1, 2025 - PresentDeveloped AI-powered workflows and systems to optimize resource allocation in marketing departments. Built a productized service for new businesses entering the UAE market to support market intelligence, brand positioning and go-to-market strategies for consumer-facing brands across lifestyle, luxury and fashion. Developed frameworks for insight-led storytelling across content, brand, and PR channels.
Senior Executive - Public Relations at The Qode
March 1, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in coverage across media and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces. Clients included: IWC Schaffhausen, Shangri-La Hotels & Resorts, Johnnie Walker, Insignia, Radisson Hotel Group, Patchi, SHA Wellness, Norwegian Cruise Line, Sohum Wellness, Wilo, FoodFund International, Omorfia Group.
Senior Associate - Content & Brand Marketing at Groww
May 1, 2023 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate (above industry average) by delivering sharp, timely, and engaging content. Consolidated quarterly brand performance reports and cultural insights into actionable recommendations, directly shaping positioning strategies, guiding new product launches. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, driving audience engagement and delivering a measurable 15% uplift in revenue. Repurposed internal data and reports into market-facing content tailored for brand visibility.
Marketing Executive at Ujaas Energy Limited
March 1, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurance providers, and e-commerce platforms (Amazon, Paytm Marketplace, IndiaMART), expanding distribution across Tier 3–4 cities. Built the company’s digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Independent Marketing Consultant at Taaraa (Independent Marketing Consultant)
June 1, 2025 - PresentDeveloped AI-powered workflows and systems to optimize resource allocation in marketing departments. Built a productized service for new businesses entering the UAE market to support market intelligence, brand positioning and go-to-market strategies for consumer-facing brands across lifestyle, luxury and fashion. Developed framework for insight-led storytelling across content, brand, and PR channels.
Senior Executive - Public Relations at The Qode
March 1, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in coverage across media and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces. Key clients included IWC Schaffhausen, Shangri-La Hotels & Resorts, Jo hnnie Walker, Insignia, Radisson Hotel Group, Patchi, SH A Wellness, Norwigia n Cruise Line, Sohu m Wellness, Wilo, and others.
Senior Associate - Content & Brand Marketing at Groww (groww.in)
May 1, 2023 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate. Consolidated quarterly brand performance and cultural insights into actionable recommendations guiding new product launches. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, delivering a 15% uplift in revenue.
Marketing Executive at Ujaas Energy Limited
March 1, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurance providers, and e-commerce platforms (Amazon, Paytm Marketplace, India Mart), expanding distribution across Tier 3–4 cities. Built the company’s digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Independent Marketing Consultant at Taaraa
June 1, 2025 - PresentDeveloped AI-powered workflows and systems to optimize resource allocation in marketing departments. Built a productized service for new businesses entering the UAE market to support market intelligence, brand positioning and go-to-market strategies for consumer-facing brands across lifestyle, luxury and fashion. Developed frameworks for insight-led storytelling across content, brand, and PR channels.
Senior Executive - Public Relations at The Qode
March 31, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in coverage across media and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces. Clients included: IWC Schaffhausen, Shangri-La Hotels & Resorts, Johnny Walker, Insignia, Radisson Hotel Group, Patchi, SHA Wellness, Norwegian Cruise Line, Sohum Wellness, Wilo, FoodFund International, Omorfia Group.
Senior Associate - Content & Brand Marketing at Groww
May 31, 2023 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate. Consolidated quarterly brand performance reports and cultural insights into actionable recommendations guiding new product launches. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, driving a measurable 15% uplift in revenue. Built the company’s digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Marketing Executive at Ujaas Energy Limited
March 31, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurance providers, and e-commerce platforms (Amazon, Paytm Marketplace, IndiaMART), expanding distribution across Tier 3–4 cities. Built the company’s digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Senior Executive - Public Relations at The Qode
March 31, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in media coverage across outlets and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces. Managed client relationships with high-profile brands and hospitality groups, shaping storytelling and PR strategy across markets.
Senior Associate - Content & Brand Marketing at Growww
May 31, 2023 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate (above industry average) by delivering sharp, timely, and engaging content. Consolidated quarterly brand performance reports and cultural insights into actionable recommendations, guiding positioning strategies and new product launches. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, driving a 15% uplift in revenue. Re-purposed internal data for market-facing content to boost brand visibility.
Marketing Executive at Ujaas Energy Limited
March 31, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurance providers, and e-commerce platforms (Amazon, Paytm Mall, IndiaMart), expanding distribution across Tier 3–4 cities. Built the company's digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Independent Marketing Consultant at Taaraa
June 1, 2025 - PresentDeveloped AI-powered workflows and systems to optimize resource allocation in marketing departments. Built a productized service for new businesses entering the UAE market to support market intelligence, brand positioning and go-to-market strategies for consumer facing brands across lifestyle, luxury and fashion. Developed frameworks for insight-led storytelling across content, brand, and PR channels.
Senior Executive - Public Relations at The Qode
March 1, 2025 - September 22, 2025Crafted and pitched stories for luxury fashion, hospitality, and lifestyle brands, securing $23M+ in coverage across media and influencer channels. Produced culturally relevant narratives and founder profiles that positioned clients as industry leaders, translating insights into press releases, editorials, and opinion pieces. Clients included: IWC Schaffhausen, Shangri-La Hotels & Resorts, Johnny Walker, Insignia, Radisson Hotel Group, Patchi, SHA Wellness, Norwegian Cruise Line, Sohu Wellness, Wilo, FoodFund International, Omorfia Group.
Senior Associate - Content & Brand Marketing at Groww
May 1, 2013 - September 22, 2025Wrote and curated a weekly newsletter for 2.3M+ subscribers, achieving a 22.4% open rate. Consolidated quarterly brand performance reports and cultural insights into actionable recommendations, shaping new product launches. Partnered with leading media outlets and creative agencies to design and execute content-led campaigns, driving audience engagement and delivering a 15% uplift in revenue. Re-purposed internal data and reports into market-facing content tailored for brand visibility.
Marketing Executive at Ujaas Energy Limited
March 1, 2021 - September 22, 2025Forged B2B partnerships with auto dealers, NBFCs, insurance providers, and e-commerce platforms (Amazon, Paytm Marketplace, IndiaMart), expanding distribution across Tier 3–4 cities. Built the company’s digital presence through SEO, copywriting, and performance ads, driving a 28% increase in sales.
Education
Bachelor of Arts (Honours) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Bachelor of Arts (Hons) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Bachelor of Arts (Hons) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Bachelor of Arts (Hons) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Bachelor of Arts (Hons) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Bachelor of Arts (Honours) in Business Studies & Marketing at University of Greenwich
September 1, 2016 - July 1, 2019Qualifications
Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Become an AI-Powered Marketer
September 1, 2025 - September 1, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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