Hi, I’m Preetha Pandiyan, a UX/UI Designer based in Malmö, Sweden, specializing in SaaS platforms, enterprise tools, and complex workflow systems. I help companies transform complicated business processes into clear, efficient, and user-friendly digital products. What differentiates me from many designers is my ability to quickly learn complex domains and translate real business workflows into intuitive product experiences. I work end-to-end, from user research and product discovery to wireframes, high-fidelity UI, design systems, and developer handoff, always focusing on clarity, usability, and real impact. Some of the products I’ve designed include: • A Subscriber Management System used by 2M+ users • A Lifecycle-based Inventory Management platform • A gamified loyalty platform for e-commerce brands • An AI-powered legal assistant • A workflow management platform for financial services teams I collaborate closely with product managers, developers, and business stakeholders to ensure designs are not just beautiful but practical, scalable, and aligned with real user needs. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Preetha Pandiya

PRO

Hi, I’m Preetha Pandiyan, a UX/UI Designer based in Malmö, Sweden, specializing in SaaS platforms, enterprise tools, and complex workflow systems. I help companies transform complicated business processes into clear, efficient, and user-friendly digital products. What differentiates me from many designers is my ability to quickly learn complex domains and translate real business workflows into intuitive product experiences. I work end-to-end, from user research and product discovery to wireframes, high-fidelity UI, design systems, and developer handoff, always focusing on clarity, usability, and real impact. Some of the products I’ve designed include: • A Subscriber Management System used by 2M+ users • A Lifecycle-based Inventory Management platform • A gamified loyalty platform for e-commerce brands • An AI-powered legal assistant • A workflow management platform for financial services teams I collaborate closely with product managers, developers, and business stakeholders to ensure designs are not just beautiful but practical, scalable, and aligned with real user needs. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Hi, I’m Preetha Pandiyan, a UX/UI Designer based in Malmö, Sweden, specializing in SaaS platforms, enterprise tools, and complex workflow systems. I help companies transform complicated business processes into clear, efficient, and user-friendly digital products.

What differentiates me from many designers is my ability to quickly learn complex domains and translate real business workflows into intuitive product experiences. I work end-to-end, from user research and product discovery to wireframes, high-fidelity UI, design systems, and developer handoff, always focusing on clarity, usability, and real impact.

Some of the products I’ve designed include:
• A Subscriber Management System used by 2M+ users
• A Lifecycle-based Inventory Management platform
• A gamified loyalty platform for e-commerce brands
• An AI-powered legal assistant
• A workflow management platform for financial services teams

I collaborate closely with product managers, developers, and business stakeholders to ensure designs are not just beautiful but practical, scalable, and aligned with real user needs.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Skills

Experience Level

Figma
Expert
Adobe XD
Expert
Product Design
Expert
SaaS
Expert
UI
Expert
Copywriting
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Infographic
Expert
Web Design
Expert
Data Visualization
Expert
HTML5
Beginner
Python
Beginner
SQL
Beginner
CSS
Beginner
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Language

English
Fluent

Work Experience

UX /UI Designer at Peninsular Research Operations, India
August 1, 2023 - Present
Led end-to-end design of enterprise and consumer-facing systems; translated requirements into intuitive workflows; conducted domain research to simplify compliance, inventory, and financial operations; delivered iterative designs in agile loops with system architects and developers to ensure technical feasibility.
Data Analytics Trainee at Brainnest, Sweden
September 30, 2022 - October 4, 2025
Conducted applied statistical projects using IBM SPSS; performed hypothesis testing and validated findings for business decisions.
Junior Associate – Animation at Heymath, India
May 31, 2015 - October 4, 2025
Designed interactive 2D educational animations and workflows for global institutions; created storyboards and interactive interfaces.
Graphic Designer at Emantras / Agnite Education Limited, India
July 31, 2012 - October 4, 2025
Specialized in visual storytelling for higher education in life sciences and technology; designed animated user manuals to simplify product adoption.
UX/UI Designer at Peninsular Research Operations
August 1, 2023 - June 1, 2025
Designed a B2B SaaS loyalty platform, increasing user engagement by 28%. Created a gamification plugin for HR software in 2 weeks; awarded for rapid domain-learning and prototype delivery. Built and maintained a design system, reducing UI iteration time by 30% and improving cross-team efficiency. Designed a custom inventory management system for a telecom company, streamlining purchase, sales, and stock tracking, reducing manual effort by 32% and eliminating data loss. Designed an AI-powered legal assistant mobile app delivering instant solutions and case references for Indian law, simplifying complex legal information for end users. Redesigned a subscriber management system used by over 2 million users, streamlining workflows and improving agent productivity.
Graphic Designer at Emantras / Agnite Education Ltd
October 1, 2010 - May 1, 2015
Designed interactive workflows and UI for edtech product company serving South African schools. Created storyboards and user-centered concepts across education, life sciences, and hospitality domains.

Education

Human-Computer Interaction: The Foundations of UX Design at IxDF - The Interaction Design Foundation
September 1, 2023 - December 22, 2025
Data Science Pro Degree at Imarticus, India
June 1, 2022 - December 22, 2025
Bachelor of Engineering - Computer Science at JCE, Anna University, India
April 1, 2009 - December 22, 2025
Human Factors & Usability Engineering in Medical Devices at Udemy
November 11, 2025 - December 2, 2025
Gamification & Behavioral Design: The Octalysis Framework at udemy
August 6, 2025 - August 13, 2025

Qualifications

Award for Excellence in Rapid Domain Adaptation and Prototype Delivery.
March 6, 2024 - March 6, 2024

Industry Experience

Software & Internet, Education, Media & Entertainment, Telecommunications, Financial Services, Retail, Wholesale & Distribution, Professional Services, Other
    paper Inventory Management Syatem - SaaS Application
    IMS (Inventory Management System) was built from scratch to track set-top boxes and accessories across their lifecycle. The challenge was chaos, devices moved through purchases, warehouses, local operators, and repairs without a clear trail, leading to losses and inefficiencies. I designed a lifecycle-based flow with challan (handover documents), purchase-to-install tracking, and system integrations. The result: transparency, accountability, and streamlined inventory control. userresearch uxdesign uidesign saasproductdesign…
    paper Elixir Master -Internal Application (Financial Service Company)
    Elixir Master is a desktop platform I designed to unify workflows at a professional services firm managing tax and compliance. The challenge? Their operations were scattered across spreadsheets, chat threads, and disconnected tools. Teams struggled with tasks, files, and client communication in silos, losing time and clarity. I designed a centralized system with role-based access, smart task flows, AI-assisted file management, and integrations like WhatsApp and Teams. The result was a seamless hub that reduced friction, cut search time, and gave teams complete clarity. SaaSdesigner Uxdesigner Uidesigner…