Independent digital media producer providing video and web production services to a wide range of commercial, government and nonprofit organizations. Collaborates with marketing managers and creative directors to develop concepts for advertising, short form and informational videos; develops scopes of work and budget parameters; and coordinates cross‑department stakeholders for creative development and execution.

Principal at Frederick Digital Media, LLC

January 1, 2016 - January 1, 2016

Developed a social video strategy with analytics teams to grow video views and site traffic. Shot, edited, and uploaded original video for clients’ websites, mobile properties and distribution partners, including interviews, instructional videos, advertorials and story‑driven content.

Principal at McCoy Media Group, LLC

January 1, 2008 - January 1, 2008

Digital media marketing/production company providing marketing and media production services to small business and nonprofit organizations. Created Local Market Cable Broadcast programming; shot, edited and uploaded original video for websites, mobile properties and distribution partners; brainstormed ideas with client editorial and ad sales teams for one‑shots and series; directed on‑camera talent and guests; leveraged new technology to improve efficiency and quality.

Vice President, Broadcast Operations at Aria Ltd

January 1, 2004 - January 1, 2004

Satellite Broadcast Service founded by Inmarsat to provide broadband and video broadcast opportunities to the airline industry. Implemented a complete production infrastructure to support real time inflight broadcast video and broadband services to international airlines; downsized company, protected technology with patents, and returned capital to investors following the 9/11 events.

Vice President, Digital Media at ScienceWise, LLC

January 1, 2001 - January 1, 2001

Web‑based information portal for researchers, scientists and grant administrators. Website development and production.

Director/Senior Director, Digital Media Services at Rite Aid Pharmacy

January 1, 2000 - January 1, 2000

Led Digital Media Services for a 3,600 store retail chain; created BTSN programming; produced the Annual Corporate Conference (5,000 attendees, 450 exhibitors); launched the company’s first internet website and services.

Asst Director at John Hancock Financial Services

January 1, 1993 - January 1, 1993

Managed the company’s Business Television Satellite Networks (BTSN) production services; produced advertorial video programming for the company’s products and services.