Princess Grace M. Moleta

Led global development and execution of eCommerce initiatives with an emphasis on optimizing product listings to drive topline sales on 3rd-party platforms such as Amazon, Mercado Libre, and Ingram Micro. Coordinated with counterparts across EMEA, Asia, India, LATAM, and North America to increase brand presence in the eCommerce space. Designed KPIs for baseline performance and continuous monitoring to support strategic planning and partner negotiations, and tracked competitive intelligence to strengthen online footprint.

Developed and executed marketing strategies to increase client awareness and revenue. Monitored and analyzed competitive landscapes, recommended improvements based on industry standards, and supported the development and implementation of online and offline campaigns. Evaluated websites for customer experience improvements, performed UAT when needed, defined KPIs and SMART targets, tracked performance continuously, and produced client reporting.

Drove Citi credit card online spend growth through programs such as Citifriyay, CitiWednesday, and Love to Click, increasing share of online in total credit card spending volume by 10%. Built partnership programs with major brands across eCommerce and travel to grow brand awareness, volume, and average basket size; delivered strong year-on-year results (20% average volume growth for regular programs). Improved basket size for high-tier merchants by up to 1.5x in BAU promos and up to 3x in mega campaigns. Initiated Yay programs achieving up to 100% revenue growth during launch periods without cannibalizing non-campaign days, and up to 65% total volume growth year on year.