Brand Identity & Marketing Strategy — Full-Cycle Creative for Growing Businesses Hi, I’m Priscila M. Underwood, a creative and strategic marketing professional with an international background spanning modeling, broadcast media, and brand management across Brazil, Italy, South Korea, and the United States. Today I lead full-cycle marketing operations for a US-based law firm, driving brand identity, social media, graphic design, events, vendor partnerships, and promotional strategy to elevate visibility and trust. I’m bilingual in English and Portuguese and bring experience in TV hosting, content creation, and representing international brands. I enjoy turning complex ideas into cohesive brand stories and turning digital ambitions into tangible results through thoughtful design, messaging, and partnerships.…

Priscila M. Underwood

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Brand Identity & Marketing Strategy — Full-Cycle Creative for Growing Businesses Hi, I’m Priscila M. Underwood, a creative and strategic marketing professional with an international background spanning modeling, broadcast media, and brand management across Brazil, Italy, South Korea, and the United States. Today I lead full-cycle marketing operations for a US-based law firm, driving brand identity, social media, graphic design, events, vendor partnerships, and promotional strategy to elevate visibility and trust. I’m bilingual in English and Portuguese and bring experience in TV hosting, content creation, and representing international brands. I enjoy turning complex ideas into cohesive brand stories and turning digital ambitions into tangible results through thoughtful design, messaging, and partnerships.…

Available to hire

Brand Identity & Marketing Strategy — Full-Cycle Creative for Growing Businesses

Hi, I’m Priscila M. Underwood, a creative and strategic marketing professional with an international background spanning modeling, broadcast media, and brand management across Brazil, Italy, South Korea, and the United States. Today I lead full-cycle marketing operations for a US-based law firm, driving brand identity, social media, graphic design, events, vendor partnerships, and promotional strategy to elevate visibility and trust.

I’m bilingual in English and Portuguese and bring experience in TV hosting, content creation, and representing international brands. I enjoy turning complex ideas into cohesive brand stories and turning digital ambitions into tangible results through thoughtful design, messaging, and partnerships.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Marketing & Brand Manager at Underwood Law LLC
February 1, 2026 - Present
Led full rebranding of company visual identity — logo, brand guidelines, and visual language. Directed complete redesign and content strategy for the company website. Managed social media presence across all platforms — content creation, scheduling, and growth strategy. Designed all visual assets, including outdoor advertising, apparel, promotional materials, and digital content. Sourced, negotiated, and managed vendor relationships for all promotional products. Planned, coordinated, and executed local community events for brand engagement. Coordinated SEO strategy with an external provider to improve organic visibility. Designed and oversaw the interior decoration of the office lobby to align the physical space with the brand identity.
International Model & Brand Ambassador at Priscila Machado Produções
April 1, 2000 - April 1, 2020
Built and managed a 20-year international modeling career across Brazil, Italy, South Korea, and the United States. Independently managed contracts, agency relationships, scheduling, and brand partnerships across multiple markets. Represented global brands in editorial, commercial, and runway projects across four countries.
Web Writer at Universidade do Vale do Rio dos Sinos (Unisinos)
October 1, 2018 - March 1, 2020
Created and managed content for the university's new website, ensuring consistency in brand voice and messaging. Collaborated with marketing and academic teams to translate institutional information into engaging digital content.
Business Specialist (Cast Member) at Record TV Network – The Celebrity Apprentice Brazil
April 1, 2014 - July 1, 2014
Cast member on a nationally broadcast reality show focused on business challenges. Executed marketing, events, and strategic planning tasks under tight deadlines and limited resources.
TV Host at Rede TV !
April 1, 2013 - October 1, 2013
Hosted 'Bola Dividida,' a daily live sports show with national broadcast coverage. Managed real-time social media engagement with the audience during live programming. Contributed to sports journalism and on-screen content production.
Brand Ambassador at Miss Universe Organization
July 1, 2011 - September 1, 2012
Represented Brazil internationally as a national titleholder, serving as a brand ambassador for global sponsors. Managed public-facing communication, media appearances, and international press throughout a year-long official role. Executed brand partnerships, editorial campaigns, and event representation in multiple countries.

Education

SEO Specialization at UC Davis (via Coursera)
April 1, 2026 - June 30, 2026
Certificate in AI & ChatGPT for Marketing at Zero to Mastery Academy
September 1, 2025 - September 30, 2025
Associate Degree in Finance and Financial Management at ULBRA (Universidade Luterana do Brasil), Brazil
January 1, 2014 - January 1, 2016
Professional Development Course in Corporate Governance and Compliance at Saint Paul Business School, Brazil
January 11, 2016 - January 1, 2016
Certificate in Building/Construction Finishing, Management & Inspection at Centro Universitário Belas Artes de São Paulo, Brazil
June 30, 2015 - July 30, 2015
Certificate in Interior Design at Senac São Paulo, Brazil
January 1, 2015 - June 30, 2015
SEO Specialization at UC Davis (via Coursera)
April 1, 2026 - June 1, 2026
Certificate in AI & ChatGPT for Marketing at Zero to Mastery Academy
September 1, 2025 - September 30, 2025
Associate Degree in Finance and Financial Management at ULBRA (Universidade Luterana do Brasil), Brazil
January 1, 2014 - January 1, 2016
Professional Development Course in Corporate Governance and Compliance at Saint Paul Business School, Brazil
January 11, 2016 - January 30, 2016
Certificate in Building/Construction Finishing, Management & Inspection at Centro Universitário Belas Artes de São Paulo, Brazil
June 1, 2015 - January 15, 2015
Certificate in Interior Design at Senac São Paulo, Brazil
January 1, 2015 - June 30, 2015

Qualifications

SEO Specialization
April 1, 2026 - June 1, 2026
UCDavis
Certificate Future of AI & How to use ChatGPT
September 1, 2025 - September 30, 2025
Zero to Mastery Academy
Associate Degree in Finance and Financial Management
January 1, 2014 - January 1, 2016
ULBRA
Professional Development Course in Corporate Governance and Compliance
July 1, 2016 - July 30, 2016
Saint Paul Business School
Certificate in Building/Construction Finishing, Management & Inspection
June 1, 2015 - June 30, 2015
Centro Universitário Belas Artes de São Paulo
Certificate in Interior Design
January 1, 2015 - June 30, 2015
SENAC - Sao Paulo
Creativity Course
June 1, 2016 - June 30, 2026
Escola Panamericana

Industry Experience

Media & Entertainment, Professional Services, Education
    Social Media Design — Law Office
    Seasonal content for National Donut Day — brand tagline reframed as a pun, connecting a cultural moment to the firm's voice.…
    Social Media Design — Law Office
    Part of an ongoing educational series connecting social content to attorney video interviews — designed to drive action without pressure.…
    Social Media Design — Law Office
    Cover design for a 6-part educational series on injury case timelines — built to stop the scroll and set the tone for what follows.…
    Social Media Design — Law Office
    Animated story for Mother's Day — brand colors and motion used to mark the occasion without changing the visual identity.…
    Social Media Design — Law Office
    Part of the Meet the Team series — when there was no team member to introduce, the region became the subject. South Georgia as part of the team.…
    Wearable Brand — Apparel Design
    Apparel designed to be given, not sold. These pieces were created exclusively for clients at the moment of case resolution — turning a transactional milestone into a brand touchpoint. Instead of a logo tee, each design carries its own concept: one built around Albany's identity, another around the idea of everyday justice. Wearable enough to leave the office. Intentional enough to be remembered.…
    Wearable Brand — Apparel Design
    Apparel designed to be given, not sold. These pieces were created exclusively for clients at the moment of case resolution — turning a transactional milestone into a brand touchpoint. Instead of a logo tee, each design carries its own concept: one built around Albany's identity, another around the idea of everyday justice. Wearable enough to leave the office. Intentional enough to be remembered.…
    Brand Identity in Motion — Merchandise Design (local connection)
    Translating a law firm's brand identity into physical objects that actually mean something. Instead of generic logo placement, the concept was built around Lady Justice; a visual narrative connecting the firm to its Albany, Georgia roots. One piece incorporates an element from the firm's original logo, used intentionally as a design reference, not a logo stamp. A QR code embedded in the design drives traffic to the firm's website — creating curiosity without spelling it out. The goal: branded items people actually want to keep, wear, and recognize.…
    Brand Identity in Motion — Merchandise Design (brand-forward)
    Translating a law firm's brand identity into physical objects that actually mean something. Instead of generic logo placement, the concept was built around Lady Justice; a visual narrative connecting the firm to its Albany, Georgia roots. One piece incorporates an element from the firm's original logo, used intentionally as a design reference, not a logo stamp. A QR code embedded in the design drives traffic to the firm's website — creating curiosity without spelling it out. The goal: branded items people actually want to keep, wear, and recognize.…
    Brand Identity in Motion — Merchandise Design (narrative)
    Translating a law firm's brand identity into physical objects that actually mean something. Instead of generic logo placement, the concept was built around Lady Justice; a visual narrative connecting the firm to its Albany, Georgia roots. One piece incorporates an element from the firm's original logo, used intentionally as a design reference, not a logo stamp. A QR code embedded in the design drives traffic to the firm's website — creating curiosity without spelling it out. The goal: branded items people actually want to keep, wear, and recognize.…