I am a passionate marketing and communications professional with a strong background in building brand visibility and managing public image. I have developed skills in media relations, content creation, and campaign execution, supported by experience in working with KOLs, media partners, and community initiatives. Known for being agile, creative, and solution-oriented, I thrive in dynamic environments and am quick to adapt and deliver impactful results.

I am a passionate marketing and communications professional with a strong background in building brand visibility and managing public image. I have developed skills in media relations, content creation, and campaign execution, supported by experience in working with KOLs, media partners, and community initiatives. Known for being agile, creative, and solution-oriented, I thrive in dynamic environments and am quick to adapt and deliver impactful results.

Available to hire

I am a passionate marketing and communications professional with a strong background in building brand visibility and managing public image.

I have developed skills in media relations, content creation, and campaign execution, supported by experience in working with KOLs, media partners, and community initiatives. Known for being agile, creative, and solution-oriented, I thrive in dynamic environments and am quick to adapt and deliver impactful results.

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Language

English
Advanced

Work Experience

Digital Marketing Specialist at Nican & Wes
October 1, 2025 - Present
Led digital marketing initiatives including content strategy, social media execution, and property marketing support for Nic & Wes and Villa Jepun Bali.
KOL Specialist (Freelance) at Jetpack
May 1, 2025 - December 31, 2025
Managed end-to-end global KOL campaigns, outreach, negotiation, briefing, content review, execution, and reporting for approximately 20 creators per month across multiple countries.
Virtual Assistant (Part-time) at Stories of Asia
September 1, 2025 - November 30, 2025
Coordinated scheduling and Zoom operations for 1 mentor and 4 groups (28–30 participants), demonstrating strong organizational skills, attention to detail, and multitasking in a remote setting.
Digital Marketing Officer at Living World Denpasar
August 1, 2024 - June 30, 2025
Collaborated with media partners, KOLs, community events, and mall tenants to create engaging campaigns that boosted brand presence, strengthened community engagement, and increased foot traffic to the mall. Grew the mall’s social media account to be the most-followed mall account in Bali; led a social media workshop for the head office and Living World sites.
Growth Marketing Intern at Circles
May 1, 2022 - February 28, 2023
Reached 3,000+ daily profile reach and increased monthly content interactions by 55% by innovating two new content pillars; supported digital marketing campaigns from concept to execution; increased average website traffic by about 40% during campaigns; managed 10+ KOLs for thematic and monthly Always-On campaigns across tech and lifestyle categories.

Education

Bachelor's degree in Communications Studies with a concentration in Public Relations at University of Indonesia
August 1, 2019 - September 1, 2023

Qualifications

1st Place Entrepreneurship Case Competition (PKM-K) UI 2019
January 11, 2030 - March 27, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail