Hi, I’m Priyadharshini Venkatesan, a strategic digital and content marketing professional with 3+ years of experience in product positioning, SEO-driven content, B2B marketing, and social media management. I excel at crafting go-to-market strategies, optimizing digital presence, and delivering end-to-end marketing initiatives across web, social, and email channels. I enjoy collaborating cross-functionally with Sales, Product, and Marketing teams to align business goals with impactful campaigns.

Priyadharshini Venkatesan

Hi, I’m Priyadharshini Venkatesan, a strategic digital and content marketing professional with 3+ years of experience in product positioning, SEO-driven content, B2B marketing, and social media management. I excel at crafting go-to-market strategies, optimizing digital presence, and delivering end-to-end marketing initiatives across web, social, and email channels. I enjoy collaborating cross-functionally with Sales, Product, and Marketing teams to align business goals with impactful campaigns.

Available to hire

Hi, I’m Priyadharshini Venkatesan, a strategic digital and content marketing professional with 3+ years of experience in product positioning, SEO-driven content, B2B marketing, and social media management.

I excel at crafting go-to-market strategies, optimizing digital presence, and delivering end-to-end marketing initiatives across web, social, and email channels. I enjoy collaborating cross-functionally with Sales, Product, and Marketing teams to align business goals with impactful campaigns.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Tamil
Fluent
Kannada
Intermediate
Malayalam
Intermediate
Hindi
Beginner
Telugu
Beginner

Work Experience

Product Marketer & Content Strategist at Sulekha
January 1, 2025 - Present
Led market research, competitor analysis, and SEO strategies to boost organic traffic and visibility; produced scalable, SEO-optimized content (blogs, profiles, hub pages, listings) using AI prompt engineering and automation tools; designed onboarding and lifecycle workflows for service providers to improve engagement and retention; built GTM documents, sales enablement materials, and marketing collateral to support product growth; managed end-to-end category operations including enriched profiles, GMB integration, reporting, and quality control; collaborated cross-functionally with Sales, Product, and Marketing teams to ensure smooth rollouts and workflow optimization.
Marketing Executive at SysArc Infomatix
August 1, 2024 - January 1, 2025
Revamped website content & SEO, driving 25% organic traffic growth and improved indexing in Google Search Console; generated 20+ qualified B2B leads per month using LinkedIn and CRM tools; planned and executed LinkedIn campaigns and social media calendars, increasing engagement by 30%; designed brochures, presentations, and videos to support sales enablement and branding; configured chatbot workflows to improve customer resolution rates by 40%; coordinated with UX, design, and QA teams to align product messaging with marketing campaigns.
Senior Marketing Executive at Revolite Infotech
August 1, 2022 - March 1, 2024
Managed 25+ web pages, improving visitor engagement time by 20% using CMS tools; generated 1,000+ leads via LinkedIn lead-generation programs; spearheaded social media campaigns to grow brand visibility by 40%; launched 10+ email campaigns (25% open rate, 10% CTR); built marketing collaterals (brochures, videos, product pages, blogs, templates, storyboards); contributed to 5+ product marketing strategies including storyboarding, product naming, and go-to-market plans; coordinated product launches and CRM/web app projects, including chatbot deployment and client demos.

Education

MBA, HR & Marketing at Sastra Deemed University
January 1, 2019 - January 1, 2021
Bachelors, General at TBAKC
January 1, 2016 - January 1, 2019
AI Powered Digital Marketing Course at Digital Scholar
January 1, 2026 - May 1, 2026

Qualifications

Power BI Essential Training (LinkedIn)
January 11, 2030 - February 17, 2026
Salesforce Training (SimpliLearn)
January 11, 2030 - February 17, 2026
Become an AI-Powered Marketer (Semrush Academy)
January 11, 2030 - February 17, 2026
WordPress with Docker (Great Learning)
January 11, 2030 - February 17, 2026
Event Management (Alagappa University)
January 11, 2030 - February 17, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail