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I’m Priyanka Raveendran, a marketing professional with a strong background in data-driven analysis and campaign execution. I’ve worked across corporate payment solutions and digital marketing, turning customer insights and market trends into targeted strategies that drive engagement and acquisition.…

Priyanka Raveendran

Marketing Analyst, Digital Marketer, Marketing Strategist, +3

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I’m Priyanka Raveendran, a marketing professional with a strong background in data-driven analysis and campaign execution. I’ve worked across corporate payment solutions and digital marketing, turning customer insights and market trends into targeted strategies that drive engagement and acquisition.…

Available to hire

I’m Priyanka Raveendran, a marketing professional with a strong background in data-driven analysis and campaign execution. I’ve worked across corporate payment solutions and digital marketing, turning customer insights and market trends into targeted strategies that drive engagement and acquisition.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Senior Marketing Analyst at American Express - Corporate Products

July 1, 2024 - October 1, 2025

Conduct data-driven analysis to optimize marketing strategies for corporate payment solutions and product lines. Develop and execute targeted campaigns to drive engagement and acquisition among corporate clients. Analyze customer insights, market trends, and competitive landscapes to inform decision-making, and partner cross-functionally with Sales, Product, and Finance to improve marketing effectiveness.

Senior Marketing Analyst at American Express

July 1, 2024 - October 1, 2025

Conduct data-driven analysis to optimize marketing strategies for corporate payment solutions and product lines. Develop and execute targeted campaigns that drive engagement and acquisition among corporate clients. Analyze customer insights, market trends, and competitive landscapes to inform decision-making. Collaborate with cross-functional teams including Sales, Product, and Finance to enhance marketing effectiveness.

Marketing Analyst, Digital Marketing Solutions at American Express

April 1, 2021 - July 1, 2024

Execute end-to-end onboarding and rollout of offers, key strategic initiatives, and campaigns to support overall channel objectives. Assist marketing partners in the LACC (Mexican and Canadian) market by pushing offers downstream using Sales force. Maintain the LACC pipeline and organize Canada pipeline call cadence to track and monitor offers, and forecast capacity. Partner with cross-functional teams and technology stakeholders to ensure successful launches and troubleshoot errors.

Assistant Manager at Husky Energy Inc.

June 1, 2020 - March 1, 2021

Ensure achievement of daily sales and inventory turnover goals ($7K to $10K) through inclusive staff performance management. Supervise six employees on spill response, health and safety, POS system, robbery prevention, and prepayment demonstrations to improve productivity and efficiency. Prepare and submit managerial-level reports to Retailer and District Manager addressing issues and operational needs.

Marketing Coordinator at Circle K

October 1, 2019 - May 1, 2020

Apply consumer insight and product category knowledge to support execution of retail campaigns with strong consumer focus, efficient execution, and sales maximization. Collaborate on the content briefing process by providing creative direction to advertising and design agencies. Support marketing communications including social content, internal communications, field communications, intranet, ad shoots, and website. Assist with field support programs and tools such as grand openings, POP inventory warehouse system activities, and store inspections.

Marketing/Office Assistant at Sunlite Mortgage Corp.

July 1, 2018 - January 1, 2019

Produce and deliver marketing content for multiple social media platforms to improve the customer base and onboard new lenders, reducing marketing costs by 20%. Design, implement, and analyze email campaigns, presenting outcomes to senior management. Create and execute corrective action plans by monitoring marketing operations and identifying improvement areas such as online presence and database storage.