I am a Creative and Brand Director with more than 15 years of experience building brands, leading creative teams, and helping global companies turn ambitious ideas into measurable growth. My background spans advertising, fintech, technology, consumer goods, hospitality, and professional services, with experience supporting brands such as MTV, Philip Morris International, McDonald’s, Nestlé, Renault, and AB InBev. I enjoy shaping clear brand visions, developing distinctive identities, and bringing strategy to life through creative direction, campaigns, digital experiences, and strong team structures. I have led rebrands, launched new businesses, built in-house agencies, won major client pitches, and guided projects from initial concept through execution. I am especially motivated by bold challenges, collaborative teams, and work that creates a meaningful impact.…

Ivan Akinin

I am a Creative and Brand Director with more than 15 years of experience building brands, leading creative teams, and helping global companies turn ambitious ideas into measurable growth. My background spans advertising, fintech, technology, consumer goods, hospitality, and professional services, with experience supporting brands such as MTV, Philip Morris International, McDonald’s, Nestlé, Renault, and AB InBev. I enjoy shaping clear brand visions, developing distinctive identities, and bringing strategy to life through creative direction, campaigns, digital experiences, and strong team structures. I have led rebrands, launched new businesses, built in-house agencies, won major client pitches, and guided projects from initial concept through execution. I am especially motivated by bold challenges, collaborative teams, and work that creates a meaningful impact.…

Available to hire

I am a Creative and Brand Director with more than 15 years of experience building brands, leading creative teams, and helping global companies turn ambitious ideas into measurable growth. My background spans advertising, fintech, technology, consumer goods, hospitality, and professional services, with experience supporting brands such as MTV, Philip Morris International, McDonald’s, Nestlé, Renault, and AB InBev.

I enjoy shaping clear brand visions, developing distinctive identities, and bringing strategy to life through creative direction, campaigns, digital experiences, and strong team structures. I have led rebrands, launched new businesses, built in-house agencies, won major client pitches, and guided projects from initial concept through execution. I am especially motivated by bold challenges, collaborative teams, and work that creates a meaningful impact.

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Language

English
Advanced
Ukrainian
Fluent

Work Experience

Chief Strategy Officer at Marathon Date
January 1, 2024 - Present
Launched a global marathon registration platform that helps runners secure race slots worldwide. Built the brand, defined the vision, and led strategic initiatives across the startup from concept through launch.
Creative Director at Star
January 1, 2023 - January 1, 2024
Redefined the brand platform, positioning, and vision while leading creative and design efforts that supported multiple top-tier client wins.
Brand Director at Traze
January 1, 2021 - January 1, 2023
Built new structures to refresh the company’s visual narrative and launched new brands in a fast-paced fintech environment, helping attract customers in global markets.
Creative Director at UnitedLex
January 1, 2020 - January 1, 2021
Created and supervised the development of a new brand, visual identity, look and feel, and tone of voice to support the company’s new marketing direction. Also led website development and campaign management.
Creative Director at SoftServe
January 1, 2017 - January 1, 2020
Led the marketing team in creating a new design code and brand storyline. Launched a full rebrand, established an in-house agency, and managed the design team during a period of significant company growth.
Creative Director at Havas
January 1, 2014 - January 1, 2017
Led a broad creative team in winning pitches and supporting global brands including Renault, AB InBev, Raiffeisen Bank, and Nutricia. Developed integrated campaigns and contributed to high-social-impact work.
Senior Art Director at Leo Burnett
January 1, 2010 - January 1, 2014
Developed advertising campaigns, digital strategies, and television commercials for global brands including Marlboro, McDonald’s, Amnesty International, and MTV. Created award-winning work and supported successful client pitches.

Education

BA (Hons) Industrial Design at University of the Arts London | Central Saint Martins
January 1, 2002 - January 1, 2005
Graphic Design Foundation Year at Middlesex University
January 1, 2001 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Consumer Goods, Non-Profit Organization, Professional Services, Travel & Hospitality