I am a Creative and Brand Director with more than 15 years of experience building brands, leading creative teams, and helping global companies turn ambitious ideas into measurable growth. My background spans advertising, fintech, technology, consumer goods, hospitality, and professional services, with experience supporting brands such as MTV, Philip Morris International, McDonald’s, Nestlé, Renault, and AB InBev.
I enjoy shaping clear brand visions, developing distinctive identities, and bringing strategy to life through creative direction, campaigns, digital experiences, and strong team structures. I have led rebrands, launched new businesses, built in-house agencies, won major client pitches, and guided projects from initial concept through execution. I am especially motivated by bold challenges, collaborative teams, and work that creates a meaningful impact.
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