Mews Auction Rooms Ltd: Marketing & Social Media Developer

Digital Marketer is needed in Cinderford, United Kingdom.

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Client: Mews Auction Rooms Ltd

Location: Cinderford, United Kingdom

Contract: Freelance, Full Time

Job Overview

• To Develop the marketing strategy of Mews Auctions [and its subsidiaries where appropriate] to achieve the annual Sales Turnover as targeted by the Senior Management
• Finding and creating innovative ways to achieve and maximise Mews Auctions public visibility within the Forest of Dean & eventually within a radius of 75 miles from Cinderford
• Be a self-starter & bring to the Senior Management complete, detailed & costed proposals for Campaigns to achieve the Job Overview

Job Specific

• Initially working [during the Probationary & Trial Periods] with the Team and then alone, find & develop new methods of attracting new business
• After the initial learning Periods, be capable of working alone to achieve the specific goals of the Job, but always reporting to Senior Management on a regular basis to ensure the marketing direction complements the overall strategic aim of the business
• Control & manage Mews Auctions advertising & marketing through existing [& new media as they emerge] such as Newsprint, Magazines, Local [& National] Radio, Mailchimp, Facebook, Instagram, Twitter, Pinterest, WhatsApp, Messenger, etc
• Insofar as possible, develop human contacts within the various media to maximise the benefits of the relation for the business
• Assume responsibility for all Mailchimp communication with Customers, preparing the Campaign content & messages & disseminating the information
• Create & maintain new Contact databases for existing & new Customers by way of their Instagram, Twitter, WhatsApp & other social media addresses
• Devise practices & systems which accurately record & up-date the PraecoCustomer Database to ensure the accurate record of contact details for Customers, especially their E-Mail addresses
• Maintain, develop & expand the existing weekly/daily FB notifications of up-coming Lots, Sales Results & general information & extend the concept to Instagram, etc
• Assist where the business demands, the Auction Team to process Lot Entries through the Praeco system to produce the weekly Sales Catalogue on time [by Wednesday evening] & randomly assist on a Sale Day [Friday] if an emergency demands
• Develop the role of ‘Personal Shopper’ for those Customers who ask for such assistance. For example, some Buyers request instant notification that a certain type or genre of item is submitted for Entry. Thus, a new data record is to be established, which flags up relevant new Item arrivals & triggers notification to specific customers by their preferred contact method
• After training, work from the Cinderford Showroom alone on Thursdays only, opening & closing the Premises to facilitate an additional Viewing Day for Customers [We presently close on Thursdays]. Thursdays will be available to Customers to view only, no transactions or Entries will be invited. Health & Safety - Lone Working Procedures will be in place

Salary:

£17,500.00-£22,000.00 per year