The Social Element: Social Media Strategist (Temporary - 12 Months)

Social Media Freelancer is needed in Baltimore, United States.

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Client: The Social Element

Location: Baltimore, United States

Contract: Temporary

Social Media Strategist (Temp): Strategy Team, North America

Temporary Role (12 Months)

100% Remote

The Social Element:

Hello! We are a leading global independent full-service social media agency, founded 21 years ago. Our 260+ team members look after some of the world’s largest brands (Mondelez, Diageo, Dr Pepper). We pride ourselves on our ability to build strong relationships with our clients enabling us to be the voice of their brand on Social.

We believe that brand growth, trust, and loyalty are driven through Genuine Human Connection and that social media presents the best opportunity for brands to engage emotionally with their audience.

We have an exciting opportunity for a Temporary Social Media Strategist to join our Strategy team in North America ️

Is this you?

You are an experienced social strategist with agency experience where you have contributed and delivered social strategy. You have a keen passion for staying up-to-date on evolving social platforms and trends and are a natural collaborator and communicator when it comes to all things social.

Sound like you? We’d love to talk to you about this position!

What You’ll Do

• Lead and create social media audits, reports, content plans, social strategies, playbooks, social media training programs, and thought leadership for clients
• Lead briefs for creative, insights, and client that succinctly sum up needs and inspire strong outputs
• Support Strategy Director in research for new business plans and pitches
• Set and advise on KPIs for campaigns, reports, and strategies. Recommend optimizations based on findings and trends.
• Stay up-to-date with industry standards, community management, and social media through continuous research of trends in social media platforms
• Plan, execute, and optimize social strategy for key clients, in partnership with Account and Social Media teams
• Craft persuasive and visually-attractive narratives that simplify data points into actionable next steps
• Identify trends in social culture and translate them to brand opportunities and/or agency thought leadership
• Assist in agency education of social trends, partner with other disciplines

About You

• Strong background in social strategy including content, channel strategy, and community management strategies
• A true curiosity to understand audiences, business goals, and social platforms both new and emerging
• Strong relationship builder - both internally and with clients
• Ability to lead research (through leading analyst teams, conducting own research, using tools), to write and customize a social media strategy
• Expert communicator and storyteller both visually and spoken. Can turn data into clear, actionable plans
• Ability to tie social media success to brand business goals and outputs
• In-depth understanding and knowledge of new and emerging social media platforms (ex. Threads, TikTok), communities (ex. Discord), and the digital space
• Working knowledge of social media topics including paid media and influencer
• Strong footing in evolving culture and trends and a POV into the right opportunities for brands and clients to be involved
• Confident with technology and the ability to pick up new tools quickly
• Ability to manage client needs and expectations, feedback to creatives, and guide internal teams (ex. Commercial and Insights)
• Strong sense of collaboration with internal and external teams
• Good organizational and time management skills and the ability to juggle several tasks
• Self-starter – ability to work independently and motivate self while working from home

Requirements

• 3-5 years of social strategy experience
• Proven experience in a social media agency is a must
• Up-to-date and current knowledge of social networks and their opportunities for brands, social tools and social media and cultural trends
• Strong experience working alongside new business teams in pitches and a proven record of helping unlock additional revenue from clients via strategic opportunities
• Proven track record of strategic experience and successful partnership with creative, insights, paid, and influencer marketing
• Solid experience with quantitative and qualitative performance metrics and insights
• Experience working for global clients, CPG, and Alcohol is a plus