Mothercare : Global Brand Marketing Manager (12-Month FTC)

Digital Marketer is needed in London, United Kingdom.

Client: Mothercare PLC

Location: Hemel Hempstead, UK

Contract: Contractor

Key Responsibilities

• Leverage consumer insights into compelling marketing plans which drive MGB business growth and franchise partner profitability
• Lead the marketing planning process across brand and product categories ensuring long and short term plans deliver the brand strategy and align with the business goals
• Brief internal design and creative teams, and agency partners, on time to ensure excellent quality work is delivered per the go-to-market process and deadlines
• Collaborate cross-functionally to develop inspiring, clear briefs which lead to exceptional creative development and implementation guidelines
• Drive conversations with franchise partner marketing teams to better understand their consumers and business, to support and influence their marketing strategy and tactics
• Collaborate cross-functionally to deliver inspiring seasonal brand events and selling tools to influence assortment planning, big bet adoption and overall order book
• Measure results and report findings, key learnings and actions to the broader business
• Inspire, coach and manage direct reports to build confidence, skills and innovative thinking offering training and performance management as needed
• Brand custodian upholding the brand guidelines and building knowledge across the whole business

About you

• Considerable experience using consumer insights and data to drive marketing planning
• Integrated marketing planning across all consumer touchpoints including retail stores, ecommerce, social media and PR
• Demonstrable trade, franchise or distributor marketing ability, preferably on a global level
• Creative and commercially minded, enjoys the art and science
• Measuring results, reporting and action planning
• Inspiring, empathetic and strong team manager
• Strong influencing ability – this role does not have DTC accountability
• Excellent communicator, who speaks and writes concisely
• Planning efficiency – good knowledge of global brands go-to-market processes
• Excited about our products, the brand and the potential of the business
• CIM or other marketing qualification desired