ASDA : Social Media Specialist

Social Media Freelancer is needed in Birmingham, United Kingdom.

Client: ASDA

Location: Lutterworth, United Kingdom

Contract: Other, Full Time

Everything about Asda

We are a values-led organisation. As such we encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input. Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant. We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.

Everything you’ll love

• Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs
• Discretionary bonus – Rewarding you for your hard work and efforts
• Company Pension Scheme matched to a limit – Looking forward to the future
• Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
• 4 weekly pay – which means you get an extra payday a year
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
• Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
• Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)

Plus much more!

Find your role

This position is a social media specialist role

Maternity cover, (FTC) to join our George social team. You will know how to create best in class social content whilst identifying new ways to innovate and engage our audience.

Planning, organising and integrating knowledge

• Coordinate the George social media plans across the channels nuancing content relevant for the platform.
• Ensuring Content is both commercial and optimized for maximum engagement, relevant to our audience and aligned to the business priorities.
• Avid social media user with knowledge of all major channels and emerging channels.
• Line manage one social media planner.
• Collaborate with various stakeholders across the business from creative, PR & Influencer teams to curate the best social media plan.
• Horizon scan for competitor activities, new technology, and trends to ensure George is at the forefront of innovation.
• Be the team champion for brand consistency and creativity.
• Attend key events, shoots, and social engagements when required.

Let’s find out about you

• You will have a deep understanding of social media with knowledge with the ability to take act on insights and make actionable change.
• Experience in planning, content ideation, content creations, and implementation of campaigns.
• Excellent planning and organizational skills.
• Copywriting, content creation, and attention to detail are all key.
• A keen interest in fashion, lifestyle & home.
• Observant of emerging trends.
• Are you an effective communicator with the ability to communicate, influence, and negotiate at all levels?
• Are you self-motivated, creative, & ideas-driven?

Who you’ll be working with

• Reporting to the George social & influencer manager
• Key stakeholders within creative services, brand performance, PR as well as the wider ASDA social team.
• Working alongside the social and influencer specialist
• Management of 1 social media planner

“Find your everything at Asda” - bringing brighter living within everyone’s reach. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.