Ben's Yard Ltd - Social Media and Marketing Executive

Digital Marketer is needed in Ely, United Kingdom.

Client: Ben’s Yard Ltd

Location: Ely, United Kingdom

Contract: Part Time, Full Time, Other

Job Description:

As a Social Media and Marketing Executive at Ben’s Yard, you will play a crucial role in shaping and executing our brand’s marketing strategy. The ideal candidate is a creative and strategic thinker with a passion for storytelling, social media, and public relations.

Responsibilities:

Social Media Management and Strategy:

• Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement across various platforms including Instagram, Facebook, Tik Tok, and LinkedIn.
• Create and curate engaging content, including images, reels, videos, and written posts, aligned with the brand’s tone and values.
• Resharing of guest content and engagement with stories.
• Collaborate with internal teams to gather insights and create content that resonates with our target audience.
• Monitor social media trends and analytics to optimize performance and adapt strategies accordingly.
• Track metrics to measure the success of campaigns.
• Community management and responding to guest questions, reviews, comments, and messages on all social media channels and review platforms used, in a prompt manner, and 7 days a week. This includes but is not limited to, Google Reviews, and Tripadvisor.

E-Marketing and CRM:

• Develop creative and engaging monthly newsletters, content for various marketing channels, including website, blog, and publications.
• Squarespace Database and Wireless Social management.
• Ensure consistency in brand messaging and visual identity across all content, including analysis of the website for updates.

Event Marketing and Support:

• Assist in the planning, coordination, and execution of marketing and promotional events and incentives that raise the profile and engagement of Ben’s Yard.
• Use paid Social Advertising Campaigns and promotions to maximize attendance and participation at events.
• Create campaign reports based on multiple Ad Funnels and API Conversions.

PR and Media Relations:

• Draft compelling press releases, adverts, and other communication materials to secure positive media coverage.
• Proactively identify and leverage PR opportunities and Brand Partnerships to enhance the brand’s image and reach.

Skills and Qualifications:

• Proven experience in developing and executing successful social media strategies.
• Strong written and verbal communication skills.
• Experience in PR, media relations, and event management.
• Creative mindset with the ability to generate innovative ideas.
• Experience using software and tools such as Canva, Meta Business Suite, Squarespace, and scheduling etc.
• Prolific in professional-looking photography, videography, editing, and copywriting.

Desirable Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in marketing a hospitality, retail or leisure venue.

Other Information:

• Job Types: Full-time, Part-time, Permanent
• Salary: £24,000.00-£30,000.00 per year
• Expected hours: 40 per week
• Benefits: Company pension, Employee discount, Flexitime, Free parking, On-site parking, Work from home
• Schedule: 8-hour shift, Monday to Friday, Weekend availability
• Education: Bachelor’s (preferred)
• Experience: Social media marketing: 1 year (preferred), Public relations: 1 year (preferred)
• Ability to commute: Ely (required)
• Work Location: In person