I'm a dynamic graphic designer and illustrator with a decade of professional expertise. My journey spans in-house agencies, B2C, B2B projects, and freelancing, fostering adaptability in handling tight deadlines. Proficient across diverse design realms, from logos and branding to packaging, print, motion graphics, web, and illustrations, I'm passionate about bringing creative visions to life. Check out my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ --- Graphic Designer and Illustrator Freelance | Since 2010 Graphic Designer Sunny Health & Fitness | March 2020 – September 2023 Creative Designer Beyond Marketing Group, LLC. | June 2012 - December 2019 Jr. Graphic Designer Ad America | January 2012 – June 2012

prudencelaw

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I'm a dynamic graphic designer and illustrator with a decade of professional expertise. My journey spans in-house agencies, B2C, B2B projects, and freelancing, fostering adaptability in handling tight deadlines. Proficient across diverse design realms, from logos and branding to packaging, print, motion graphics, web, and illustrations, I'm passionate about bringing creative visions to life. Check out my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ --- Graphic Designer and Illustrator Freelance | Since 2010 Graphic Designer Sunny Health & Fitness | March 2020 – September 2023 Creative Designer Beyond Marketing Group, LLC. | June 2012 - December 2019 Jr. Graphic Designer Ad America | January 2012 – June 2012

Available to hire

I’m a dynamic graphic designer and illustrator with a decade of professional expertise. My journey spans in-house agencies, B2C, B2B projects, and freelancing, fostering adaptability in handling tight deadlines. Proficient across diverse design realms, from logos and branding to packaging, print, motion graphics, web, and illustrations, I’m passionate about bringing creative visions to life. Check out my portfolio here: Website not available. Sign in: https://www.twine.net/signup


Graphic Designer and Illustrator
Freelance | Since 2010

Graphic Designer
Sunny Health & Fitness | March 2020 – September 2023

Creative Designer
Beyond Marketing Group, LLC. | June 2012 - December 2019

Jr. Graphic Designer
Ad America | January 2012 – June 2012

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Language

English
Fluent
Chinese
Fluent

Work Experience

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Education

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Qualifications

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    Tanner Foust Posters
    THE PROJECT Throughout his career, Tanner Foust has been promoting his personal brand with the use of vibrant graphics. Mostly for his racing career, he needs designs for posters, and social media, as well as presentation decks for sponsorships. Sticking true to his personal branding, all his designs also incorporate the current sponsors and need to mesh well together cohesively to reflect the teamwork of the whole production. THE RESULT Using his existing brand identity and logo, as well as his sponsorship brand assets, I successfully created a collection of graphic assets for his brand promotion. I have created posters for a variety of his racecars, promotional imagery for his social media, and a few sponsorship decks incorporating the essence of Tanner Foust’s vibrant career. graphicdesigner branding designer posterdesign
    Toyota Racing Promotional Materials
    THE PROJECT At each event activation, the brand needs assets to promote the drift team and their vehicles. The space requires an initiative that captivates Formula DRIFT attendees and hopes to expand the brand’s exposure. Typically the event space will need a giant backdrop with branded decorations plus supplemental brand-related activities to gather visitor information and keep them entertained while in the booth space. In addition, there will be Toyota Racing/Toyota Gazoo Racing branded takeaway items that help expand brand exposure. THE RESULT A backdrop for the event activation was created with vehicle images of the four drivers on the Toyota Racing/Toyota Gazoo Racing drift team. The separate photographs were composited together in one singular image as if they were driving alongside one another. Different signs were created for print and displayed at the activation to promote activities visitors of the space can enjoy. These signs were created with the targeted audience in mind, serving to cater to their bold and driven aesthetic. A supplemental presentation deck was created that embodies the whole activation and what it includes. This deck served to display the other aspects of the activation display including branded popup tents and stanchions, giveaway t-shirt designs, and a vehicle wrap for the HINO truck that’s the backbone of the display. graphicdesigner illustrator branding designer photo pitchdeck
    SunnyFit App - App Store Banner Set
    The app needed a refresh on its app store presence that would captivate and motivate new users to download and try. The banners need to highlight the main features of the app with screenshots and supplemental graphics. Because the objective was to attract different types of fitness enthusiasts, a few different styles of banners were requested. These sets are to be used for A/B testing to see which style performed the best. graphicdesigner branding designer
    Tree Mason Gummies Packaging
    THE PROJECT A box packaging design for THC-infused gummies that come in 3 flavors. They need to have a consistent look from each other as a collection but also different to distinguish the different flavors. THE RESULT The final design holds a consistent drip look throughout the three boxes to represent the favorable texture and flavor that comes with each gummy. However, the boxes are identifiable by their flavors with different color combinations and text. Blue Madness has a rich blue palette representative of that deeper mental high result from the Indica. The Red Cherry palette represents the more mind-opening Sativa high. Sweet Peach has a pink and orange color palette for a lighter Sativa and Indica mix experience and the sweetest taste. logo graphicdesigner branding illustrator designer
    SLURP Logo
    THE PROJECT The clients wanted a logo that captured the fun and nostalgia that comes from eating Asian street food as a child. Their first location did so well that they further expanded to a new spot that focused on Thai eateries with a request that one of their furry family members be added to the logo. With the success of their restaurants, they decided to create a new segment of their vision that offers Asian desserts often found at street vendors and night markets in Asia. THE RESULT The final initial logo for SLURP embodies the essence of childhood enjoyment with a chubby child enjoying his street noodle of choice. A round font option was chosen to help exaggerate the bubbly emotion of what it feels like to eat good food. The bright bold red and golden yellow additionally create a vibe reminiscent of the busy streets and crowds expected at Asian night markets. logo graphicdesigner branding illustrator designer
    Motorclub Logo
    THE PROJECT The show needed a refreshing logo that stood out from the rest of the motorsport-related shows. There needed to be an element of relatability to represent the challenges of the sport behind the scenes that lead to detailed execution of performances at the races. THE RESULT The "Motorclub" logo encapsulates the essence of high-speed racing, adrenaline-pumping action, and the camaraderie that exists within the racing community. It is a visual representation of the passion, speed, and lifestyles that define the lives of the drivers. The bold and dynamic hand-drawn typography used for "Motorclub" conveys a sense of speed and power. The letters are designed to mimic the curves and contours of the racetracks, hinting at the excitement and drama that unfolds on and between circuits. logo graphicdesigner illustrator designer branding

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