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I'm Pruthvina Shavji, a Product Designer based in London, UK. I design and validate user-centered digital products across SaaS, web, and mobile platforms, with a focus on end-to-end product design and strong collaboration with cross-functional teams. I blend user research, interaction design, and data-informed decision making to solve complex problems and improve engagement, usability, and business outcomes. I enjoy partnering with product managers, engineers, and stakeholders to deliver scalable, accessible solutions.…I'm Pruthvina Shavji, a Product Designer based in London, UK. I design and validate user-centered digital products across SaaS, web, and mobile platforms, with a focus on end-to-end product design and strong collaboration with cross-functional teams. I blend user research, interaction design, and data-informed decision making to solve complex problems and improve engagement, usability, and business outcomes. I enjoy partnering with product managers, engineers, and stakeholders to deliver scalable, accessible solutions.

Pruthvina Shavji

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I'm Pruthvina Shavji, a Product Designer based in London, UK. I design and validate user-centered digital products across SaaS, web, and mobile platforms, with a focus on end-to-end product design and strong collaboration with cross-functional teams. I blend user research, interaction design, and data-informed decision making to solve complex problems and improve engagement, usability, and business outcomes. I enjoy partnering with product managers, engineers, and stakeholders to deliver scalable, accessible solutions.…I'm Pruthvina Shavji, a Product Designer based in London, UK. I design and validate user-centered digital products across SaaS, web, and mobile platforms, with a focus on end-to-end product design and strong collaboration with cross-functional teams. I blend user research, interaction design, and data-informed decision making to solve complex problems and improve engagement, usability, and business outcomes. I enjoy partnering with product managers, engineers, and stakeholders to deliver scalable, accessible solutions.

Available to hire

I’m Pruthvina Shavji, a Product Designer based in London, UK. I design and validate user-centered digital products across SaaS, web, and mobile platforms, with a focus on end-to-end product design and strong collaboration with cross-functional teams.

I blend user research, interaction design, and data-informed decision making to solve complex problems and improve engagement, usability, and business outcomes. I enjoy partnering with product managers, engineers, and stakeholders to deliver scalable, accessible solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Gujarati

Intermediate

Work Experience

UI/UX Designer at Incart

April 1, 2025 - Present

Leading the end-to-end UI/UX design for Bendly, a mindful movement platform, applying a human-first approach to create intuitive, engaging digital experiences for remote and hybrid teams. Designed high-fidelity prototypes and interactive wireframes using Figma to explore innovative interaction patterns and ensure seamless user flows. Collaborated closely with developers and the lead designer to create high-value solutions for users, ensuring alignment between design vision and technical feasibility.

UI/UX Designer at University of Kent - Department School of Computing

March 31, 2025 - July 28, 2025

Spearheaded the development of high-fidelity prototypes using Figma for an e-commerce application tailored to Kent students, leveraging Microsoft Teams for remote cross-functional collaboration, streamlining the design process and accelerating completion times by 20%. Collaborated cross-functionally with development teams to ensure seamless implementation of design solutions, achieving a 20% reduction in rework incidents and improving project timelines across 15+ product launches. Designed and validated innovative prototypes through rigorous user testing methodologies, directly contributing to a 15% increase in user satisfaction scores.

Peer Tutor at University of Kent

March 31, 2024 - July 28, 2025

Mentored 25 first-year computing students through targeted support sessions, achieving a remarkable 40% increase in overall performance metrics compared to previous cohorts. Implemented innovative communication techniques during tutoring sessions, resulting in a 35% rise in class participation and engagement levels, as evidenced by student feedback surveys. Established and executed a comprehensive Java coding assessment framework that reduced grading time by 40%, facilitating faster feedback delivery and driving improved learning outcomes across multiple semesters.

UI/UX Designer (Internship) at Inframind Labs

August 1, 2025 - October 1, 2025

Directed design and launched the company’s marketing website using Framer and Figma, delivering a fully responsive experience aligned with user research and business goals.

Remote UI/UX Designer (Internship) at InCart

April 1, 2025 - August 1, 2025

Directed end-to-end UI/UX design for Bendly, a mindful movement platform, increasing user engagement by 30% during prototype testing.

Peer Tutor (School of Computing) at University of Kent

September 1, 2023 - April 1, 2024

Guided and supported 25+ first-year computing students through structured tutoring sessions, improving overall academic performance.

Website Redesign at Merlin.io

December 1, 2025 - Present

Designed and launched a high-quality marketing website from scratch using Framer, aligning with brand and business goals to improve usability and navigation.

Website Design at Ruya Ventures

November 1, 2025 - Present

Designed and launched a high-quality marketing website remotely, coordinating with stakeholders to translate brand and business goals into an intuitive site structure.