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I am a strategic brand and content professional transitioning from 20+ years of technology operations into brand strategy and marketing communications. I recently completed a Mini-MBA in Brand Development & Marketing Communications from Rutgers Business School. I excel at market research, competitive analysis, positioning frameworks, and translating complex data into actionable brand strategies. I bring strong stakeholder management, cross-functional collaboration, and ROI-focused recommendations to senior leadership across financial services, healthcare, and technology.…I am a strategic brand and content professional transitioning from 20+ years of technology operations into brand strategy and marketing communications. I recently completed a Mini-MBA in Brand Development & Marketing Communications from Rutgers Business School. I excel at market research, competitive analysis, positioning frameworks, and translating complex data into actionable brand strategies. I bring strong stakeholder management, cross-functional collaboration, and ROI-focused recommendations to senior leadership across financial services, healthcare, and technology.

Pablo Solano

Brand Strategist, Content Strategist, Content Producer, +6

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I am a strategic brand and content professional transitioning from 20+ years of technology operations into brand strategy and marketing communications. I recently completed a Mini-MBA in Brand Development & Marketing Communications from Rutgers Business School. I excel at market research, competitive analysis, positioning frameworks, and translating complex data into actionable brand strategies. I bring strong stakeholder management, cross-functional collaboration, and ROI-focused recommendations to senior leadership across financial services, healthcare, and technology.…I am a strategic brand and content professional transitioning from 20+ years of technology operations into brand strategy and marketing communications. I recently completed a Mini-MBA in Brand Development & Marketing Communications from Rutgers Business School. I excel at market research, competitive analysis, positioning frameworks, and translating complex data into actionable brand strategies. I bring strong stakeholder management, cross-functional collaboration, and ROI-focused recommendations to senior leadership across financial services, healthcare, and technology.

Available to hire

I am a strategic brand and content professional transitioning from 20+ years of technology operations into brand strategy and marketing communications. I recently completed a Mini-MBA in Brand Development & Marketing Communications from Rutgers Business School.

I excel at market research, competitive analysis, positioning frameworks, and translating complex data into actionable brand strategies. I bring strong stakeholder management, cross-functional collaboration, and ROI-focused recommendations to senior leadership across financial services, healthcare, and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist / Producer at Crumbs Media (Freelance)

June 1, 2019 - Present

Conduct audience research and competitive analysis for 50+ branded content projects across healthcare, technology, and financial services; develop positioning frameworks and audience-centric narratives for complex B2B products; analyze content performance across digital platforms to identify trends, optimize messaging, and inform future strategic recommendations; create strategic briefs and provide creative direction for production teams; collaborate cross-functionally with marketing, sales, compliance, and executive teams to ensure strategic alignment and translate internal discussions into external messaging; monitor industry trends to identify emerging narrative opportunities and inform proactive content strategy.

Desktop Support Specialist at Fred Alger Management

August 1, 2001 - July 1, 2024

Analyzed enterprise technology trends and market developments to inform strategic infrastructure decisions affecting 100+ end users; conducted competitive technology assessments evaluating SaaS solutions, cloud infrastructure, and collaboration tools, providing strategic recommendations to leadership; synthesized user behavior data and feedback to identify pain points, optimize user experience, and inform technology roadmaps; collaborated with cross-functional stakeholders to translate technical capabilities into business value and strategic advantage; developed presentations and strategic recommendations for senior leadership on technology investments and digital transformation; led strategic planning for headquarters relocations with risk analysis and change management to ensure zero business disruption.

Producer & Editor at The NerdGen Report

January 1, 2020 - Present

Produce and edit weekly video podcast, managing full production lifecycle from remote multi-guest recording through final distribution. Edit in Final Cut Pro using multi-angle workflows to create seamless, professionally paced content, extensively cutting pauses and filler while ensuring edits remain natural. Leverage Riverside.fm for capture, AI-powered audio enhancement, and transcription. Extract and repurpose high-impact moments for TikTok, Instagram Reels, and YouTube Shorts using keyword-based clip identification. Monitor platform analytics to refine content strategy and optimize audience engagement.