Digital marketer with 4 years of experience driving traffic and follower growth. Skilled in coordinating digital marketing initiatives, overseeing creative development, and supporting/creating data-driven strategy implementation. In my paid roles at Estée Lauder Companies, PropertyScout, and American Industrial Acquisition Corporation (AIAC), I developed a strong mix of marketing and communications expertise. I managed multichannel campaigns that boosted M·A·C’s online sessions by 20% YoY, doubled PropertyScout’s social media followers, and supported global business initiatives with detailed reporting and strategy briefs. These roles sharpened my ability to write persuasive copy, coordinate across teams, and maintain brand consistency while meeting fast-paced deadlines. In my volunteer work with Africa Sustainable Journeys and Jabalie, I further honed my storytelling and brand strategy skills by taking charge of creating content across B2B and B2C channels, supporting event activations, and managing internal communications. These experiences required me to balance creativity with structure, ensuring campaigns were both engaging and strategically sound.…

Punyaporn Thongrat

Digital marketer with 4 years of experience driving traffic and follower growth. Skilled in coordinating digital marketing initiatives, overseeing creative development, and supporting/creating data-driven strategy implementation. In my paid roles at Estée Lauder Companies, PropertyScout, and American Industrial Acquisition Corporation (AIAC), I developed a strong mix of marketing and communications expertise. I managed multichannel campaigns that boosted M·A·C’s online sessions by 20% YoY, doubled PropertyScout’s social media followers, and supported global business initiatives with detailed reporting and strategy briefs. These roles sharpened my ability to write persuasive copy, coordinate across teams, and maintain brand consistency while meeting fast-paced deadlines. In my volunteer work with Africa Sustainable Journeys and Jabalie, I further honed my storytelling and brand strategy skills by taking charge of creating content across B2B and B2C channels, supporting event activations, and managing internal communications. These experiences required me to balance creativity with structure, ensuring campaigns were both engaging and strategically sound.…

Available to hire

Digital marketer with 4 years of experience driving traffic and follower growth. Skilled in coordinating digital marketing initiatives, overseeing creative development, and supporting/creating data-driven strategy implementation.

In my paid roles at Estée Lauder Companies, PropertyScout, and American Industrial Acquisition Corporation (AIAC), I developed a strong mix of marketing and communications expertise. I managed multichannel campaigns that boosted M·A·C’s online sessions by 20% YoY, doubled PropertyScout’s social media followers, and supported global business initiatives with detailed reporting and strategy briefs. These roles sharpened my ability to write persuasive copy, coordinate across teams, and maintain brand consistency while meeting fast-paced deadlines.

In my volunteer work with Africa Sustainable Journeys and Jabalie, I further honed my storytelling and brand strategy skills by taking charge of creating content across B2B and B2C channels, supporting event activations, and managing internal communications. These experiences required me to balance creativity with structure, ensuring campaigns were both engaging and strategically sound.

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Skills

Experience Level

Language

English
Fluent
Thai
Fluent

Work Experience

Marketing Analyst at American Industrial Acquisition Corporation (AIAC)
August 1, 2023 - Present
Conducted market research and competitor analysis to evaluate commercial viability in key markets. Analyzed industry trends and customer insights to inform strategic decisions. Prepared reports, pitch decks, and investment presentations to support business development.
Social Media Associate at PropertyScout
July 31, 2023 - July 9, 2025
Led affiliate marketing initiatives from planning to execution. Oversaw content creation and performance tracking, resulting in a 100% increase in social media followers. Designed and implemented a training program for the commercial team to improve industry knowledge and sales effectiveness.
Digital Marketing Executive at Estée Lauder Companies (ELCA)
March 1, 2023 - July 9, 2025
Oversaw paid social media and SEM campaigns, managing asset selection, marketing objectives, and budgets while coordinating with marketing agencies for implementation and performance tracking, achieving a 20% YoY growth in website sessions and 51% growth in LINE friend acquisition. Managed visual content development across social media and brand websites, collaborating with agencies to ensure brand consistency, enhance UX, and drive customer engagement. Acted as a key point-of-contact for the brand, working cross-functionally with internal and external teams. Contributed to the success of MAC Lazada Super Brand Day, securing the title of #1 Best-Selling Makeup Brand in Southeast Asia with significant improvements in key campaign metrics.
Digital Marketing Coordinator at Estée Lauder Companies (ELCA)
June 30, 2022 - July 9, 2025
Supported strategy and planning of monthly paid social media campaigns. Coordinated with marketing agencies for campaign implementation and performance tracking. Managed MAC LINE Account, achieving 44% YoY growth in organic followers. Acted as a point-of-contact for the brand, collaborating cross-functionally with internal and external teams.
Marketing Support at Estée Lauder Companies (ELCA)
July 31, 2021 - July 9, 2025
Managed brand presence on retailer websites, ensuring consistency and strong visual appeal. Developed monthly business-as-usual promotions for partner retailers. Conducted regular competitor and consumer trends analyses.
Marketing Analyst at American Industrial Acquisition Corporation (AIAC)
August 1, 2023 - Present
Conducted market research and competitor analysis to evaluate commercial viability in key markets. Analysed industry trends and customer insights to inform strategic decisions. Prepared reports, pitch decks, and investment presentations to support business development.
Social Media Associate at PropertyScout
July 31, 2023 - July 9, 2025
Led affiliate marketing initiatives from planning to execution. Oversaw content creation and performance tracking, resulting in a 100% increase in social media followers. Designed and implemented a training program for the commercial team to improve industry knowledge and sales effectiveness.
Digital Marketing Executive at Estée Lauder Companies (ELCA)
March 31, 2023 - July 9, 2025
Oversaw paid social media and SEM campaigns, managing asset selection, marketing objectives, and budgets while coordinating with marketing agency for implementation and performance tracking, achieving YoY +20% website sessions growth and +51% LINE friend acquisition growth. Managed visual content development across social media and brand website, collaborating with agencies to ensure brand consistency, enhance user experience (UX), and drive customer engagement. Acted as a key Point-Of-Contact for the brand, working cross-functionally with internal and external teams. Contributed to the success of MAC Lazada Super Brand Day, securing the title of #1 Best-Selling Makeup Brand in Southeast Asia in July 2022, with results including +70% NTF, -49% CPM, and -70% CPC.
Digital Marketing Coordinator at Estée Lauder Companies (ELCA)
June 30, 2022 - July 9, 2025
Supported strategy and planning of monthly paid social media campaigns. Coordinated with marketing agencies for campaign implementation and performance tracking. Managed MAC LINE Account, achieving +44% uplift in YoY growth in organic followers. Acted as a Point-Of-Contact for the brand, working cross-functionally with internal and external teams.
Marketing Support at Estée Lauder Companies (ELCA)
July 31, 2021 - July 9, 2025
Managed brand presence on retailer websites, ensuring consistency and strong visual appeal. Developed monthly BAU (Business-As-Usual) promotions for partner retailers. Conducted regular competitor and consumer trends analyses.
Marketing Analyst at American Industrial Acquisition Corporation (AIAC)
August 1, 2023 - Present
Conduct market research and competitor analysis to evaluate commercial viability in key markets. Analyse industry trends and customer insights to inform strategic decisions. Prepare reports, pitch decks, and investment presentations to support business development.
Social Media Associate at PropertyScout
July 31, 2023 - July 9, 2025
Led affiliate marketing initiatives from planning to execution. Oversaw content creation and performance tracking, resulting in a 100% increase in social media followers. Designed and implemented a training program for the commercial team to improve industry knowledge and sales effectiveness.
Digital Marketing Executive at Estée Lauder Companies (ELCA)
March 31, 2023 - July 9, 2025
Oversaw paid social media and SEM campaigns, managing asset selection, marketing objectives, and budgets while coordinating with marketing agency for implementation and performance tracking, achieving YoY +20% website sessions growth and +51% LINE friend acquisition growth. Managed visual content development across social media and brand website, collaborating with agencies to ensure brand consistency, enhance user experience (UX), and drive customer engagement. Acted as a key Point-Of-Contact for the brand, working cross-functionally with internal and external teams. Contributed to the success of MAC Lazada Super Brand Day, securing the title of #1 Best-Selling Makeup Brand in Southeast Asia in July 2022, with results including +70% NTF, -49% CPM, and -70% CPC.
Digital Marketing Coordinator at Estée Lauder Companies (ELCA)
June 30, 2022 - July 9, 2025
Supported strategy and planning of monthly paid social media campaigns. Coordinated with marketing agencies for campaign implementation and performance tracking. Managed MAC LINE Account, achieving +44% uplift in YoY growth in organic followers. Acted as a Point-Of-Contact for the brand, working cross-functionally with internal and external teams.
Marketing Support at Estée Lauder Companies (ELCA)
July 31, 2021 - July 9, 2025
Managed brand presence on retailer websites, ensuring consistency and strong visual appeal. Developed monthly Business-As-Usual (BAU) promotions for partner retailers. Conducted regular competitor and consumer trends analyses.
Marketing Analyst at American Industrial Acquisition Corporation (AIAC)
August 1, 2023 - Present
Conducted market research and competitor analysis to evaluate commercial viability in key markets. Analyzed industry trends and customer insights to inform strategic decisions. Prepared reports, pitch decks, and investment presentations to support business development.
Social Media Associate at PropertyScout
July 31, 2023 - September 1, 2025
Led affiliate marketing initiatives from planning to execution. Oversaw content creation and performance tracking, resulting in a 100% increase in social media followers. Designed and implemented a training program for the commercial team to improve industry knowledge and sales effectiveness.
Digital Marketing Executive at Estée Lauder Companies (ELCA)
March 1, 2023 - September 1, 2025
Oversaw paid social media and SEM campaigns, managing asset selection, marketing objectives, and budgets while coordinating with marketing agencies for implementation and performance tracking, achieving year-on-year +20% website sessions growth and +51% LINE friend acquisition growth. Managed visual content development across social media and brand website, collaborating with agencies to ensure brand consistency, enhance user experience, and drive customer engagement. Acted as a key Point-Of-Contact for the brand, working cross-functionally with internal and external teams. Contributed to the success of MAC Lazada Super Brand Day, securing the title of #1 Best-Selling Makeup Brand in Southeast Asia in July 2022 with key results including +70% NTF, -49% CPM, and -70% CPC.
Digital Marketing Coordinator at Estée Lauder Companies (ELCA)
June 30, 2022 - September 1, 2025
Supported strategy and planning of monthly paid social media campaigns. Coordinated with marketing agencies for campaign implementation and performance tracking. Managed MAC LINE Account, achieving +44% uplift in year-on-year growth in organic followers. Acted as a Point-Of-Contact for the brand, collaborating cross-functionally with internal and external teams.
Marketing Support at Estée Lauder Companies (ELCA)
July 31, 2021 - September 1, 2025
Managed brand presence on retailer websites, ensuring consistency and a strong visual appeal. Developed monthly business-as-usual promotions for partner retailers. Conducted regular competitor and consumer trend analyses.

Education

Journalism and Mass Communication, Advertising Major at Thammasat University
May 1, 2018 - May 29, 2021
Bachelor of Arts at Thammasat University, Thailand
March 1, 2018 - March 31, 2021
Bachelor of Arts at Thammasat University, Thailand
March 1, 2018 - March 31, 2021
Bachelor of Arts at Thammasat University, Thailand
March 1, 2018 - March 31, 2021
Bachelor of Arts in Journalism and Mass Communication at Thammasat University
March 1, 2018 - March 1, 2021

Qualifications

South-East Asia Youth Leadership Program (SEAYLP)
April 1, 2015 - May 31, 2015
United States - South East Asia Government Leadership Scholarship
April 1, 2015 - May 31, 2015
Rotary Short Exchange Program
April 1, 2016 - May 31, 2016
South-East Asia Youth Leadership Program (SEAYLP)
April 1, 2015 - May 31, 2015
United States - South East Asia Government Leadership Scholarship
April 1, 2015 - May 31, 2015
Rotary Short Exchange Program
April 1, 2016 - May 31, 2016
South-East Asia Youth Leadership Program (SEAYLP)
April 1, 2015 - May 31, 2015
United States - South East Asia Government Leadership Scholarship
April 1, 2015 - May 31, 2015
Rotary Short Exchange Program
April 1, 2016 - May 31, 2016
South-East Asia Youth Leadership Program (SEAYLP)
April 1, 2015 - May 31, 2015
United States - South East Asia Government Leadership Scholarship
April 1, 2015 - May 31, 2015
Rotary Short Exchange Program
April 1, 2016 - May 31, 2016

Industry Experience

Consumer Goods, Retail, Real Estate & Construction, Professional Services, Media & Entertainment, Financial Services

Skills

Experience Level