Pearl

I am an influencer marketing and content specialist with experience across social media content creation, KOL partnerships, and business development. I’ve worked on campaigns and events that support brand awareness and growth, from identifying the right influencers for audience fit to creating engaging short-form content that drives measurable traffic and sales.
As an independent content creator with 24.9K Instagram followers, I also have experience creating content for beauty, travel and lifestyle brands, including a Korean skincare company. I have collaborated with numerous brands and understand partnerships from both the creator and brand perspectives. I am skilled in short-form video production, content strategy, influencer outreach, community engagement, and performance analysis. With a strong interest in K-beauty and social media trends, I combine creativity with data-driven insights to develop engaging content, grow online communities, and increase brand awareness.