Pudji Siregar-Perk

Partnered with the founder to develop a B2B marketing playbook, including ICPs, lead generation strategies, and social media positioning. Led a full website revamp spanning both content and design to better align with target personas and strengthen brand positioning. Provided data-driven insights and recommendations to optimise website performance and support strategic decision-making. Managed outbound prospecting campaigns to generate qualified leads and support business development.

Developed refreshed strategic narratives for the organisation’s vision, mission, and purpose. Led a comprehensive website audit that informed a full website revamp, improving positioning, credibility, and clarity of messaging. Managed a team of five and was hands-on in content production, including content creation, video, and reporting. Spearheaded a social media content pivot aligned with audience intent, maintaining an average 15% organic engagement rate. Led internal communications initiatives through SharePoint management, cross-functional collaboration, and implementation of Microsoft Nonprofit programmes to strengthen employee engagement.

Started as a brand marketing manager for B2B audiences, developing brand partnerships to amplify product value and strengthen market presence. Progressed into a brand analyst role, overseeing brand equity and global social listening to ensure consistent audience perception and engagement. As the team expanded, took on broader marketing operations responsibilities, focusing on campaign analysis and conversion optimisation, and establishing scalable processes for requests, tracking, reporting, and performance measurement.