Available to hire
I’m Purandra, a results-driven Senior Digital Consultant with over 6 years of experience in digital analytics, marketing performance optimization, and user experience enhancements. I specialize in web and app analytics (GA4, Adobe Analytics), tag management (GTM, Adobe Launch), and data visualization (Power BI, Tableau). I enjoy turning data into actionable strategies that improve ROI, conversions, and customer engagement.
I’ve collaborated with cross-functional teams to implement data-driven tracking, run A/B tests, and deliver insights that inform product and marketing decisions. From migrating analytics platforms to building end-to-end dashboards, I focus on clarity, accuracy, and impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Analyst at Altudo – Toronto, ON
January 1, 2025 - PresentLed digital analytics implementation for web and mobile platforms using GA4, GTM, Adobe Analytics, and Adobe Launch. Directed migration from Universal Analytics to GA4 enhancing event tracking precision by 30%. Collaborated with developers for custom tracking aligned with business goals, managed tag deployment and audits, utilized BigQuery and SQL for data analysis, integrated datasets across CRM and paid media for a cohesive customer journey view, and established cross-channel tracking frameworks. Conducted Google Ads performance analysis, audience segmentation, and worked closely with marketing teams to optimize campaigns. Built dashboards in Tableau and Power BI reducing manual reporting by 40%. Maintained data governance with QA procedures and managed internal SharePoint knowledge base, improving accessibility and reducing resource search times by 20%.
Senior Digital Analyst at Scotiabank – Toronto, ON
December 31, 2024 - July 24, 2025Built and deployed advanced user behavior tracking systems that increased mobile customer retention by 20%. Analyzed navigation patterns leading to UX improvements boosting session duration. Led A/B testing improving online banking conversions by 30%. Managed content personalization enhancing engagement by 25%. Developed multi-channel attribution models improving campaign ROI by 22%. Optimized SEM and SEO strategies increasing organic traffic and paid media efficiency. Conducted workshops on behavioral analytics increasing campaign impact. Led experimentation with Adobe Target reducing bounce rates. Built predictive churn models reducing churn by 14%, operationalized insights for re-engagement messaging. Developed real-time dashboards in Tableau and Power BI that drastically reduced report requests and enabled self-service analytics.
Digital Marketing Analyst at Spotify – Toronto, ON
December 31, 2022 - July 24, 2025Analyzed customer journey data to improve onboarding and checkout flows resulting in a 28% increase in first-time buyer conversions. Collaborated with product teams on UX redesign that boosted user engagement by 20%. Conducted heatmap analysis leading to a 15% improvement in checkout completion. Enhancements to storefront reduced customer support tickets by 10%. Optimized mobile site performance reducing load times by 30%. Led A/B testing on email campaigns increasing click-through rates by 15%. Executed SEO audits boosting organic traffic by 18%. Developed customer segments for targeted marketing raising repeat purchases by 12%. Managed social paid budgets to improve ROAS by 25%. Automated tagging and reporting reducing manual efforts and built self-serve dashboards. Created churn models enabling win-back campaigns with a 16% reduction in churn. Conducted UX A/B tests increasing completed purchases by 12%.
Data Analyst at Amazon.in – Hyderabad
December 31, 2018 - July 24, 2025Performed behavioral analytics identifying friction points to boost engagement by 18%. Supported redevelopment of product recommendation system increasing average order value by 20%. Ensured 100% tracking continuity post-migration. Revamped internal dashboards improving query response times by 25%. Collaborated on tracking strategies improving attribution precision by 25%. Integrated datasets for end-to-end marketing measurement. Built interactive Tableau dashboards for real-time campaign monitoring. Conducted market research driving a 12% market share lift. Managed A/B tests increasing conversion rates by 15%. Automated event-tracking framework and reporting processes saving 30+ hours monthly. Built predictive models enhancing personalized content by 14%. Analyzed customer satisfaction and aligned KPIs with business goals.
Senior Analyst at Altudo – Toronto, ON
January 1, 2025 - PresentSpearheaded comprehensive tracking setups for websites and mobile apps using GA4, GTM, Adobe Analytics, and Adobe Launch to ensure accurate capture of user interactions. Directed the migration from Universal Analytics to GA4, improving event tracking precision by 30%. Defined tagging requirements and collaborated with developers to implement customized tracking aligned with business objectives. Led tag deployment, audits, and debugging to minimize data inconsistencies. Utilized BigQuery and advanced SQL for data extraction and analysis that influenced strategic decisions. Played a key role integrating datasets from CRM, paid media, and analytics platforms for cohesive customer journey views. Established cross-channel tracking and attribution modeling frameworks. Conducted analyses of Google Ads performance and audience segmentation to optimize marketing campaigns and ROI. Developed stakeholder-friendly dashboards using Tableau and Power BI, reducing manual reporting by 40%. Supported d
Senior Digital Analyst at Scotiabank – Toronto, ON
December 31, 2024 - July 24, 2025Built advanced user behavior tracking systems across digital properties to drive a 20% increase in mobile customer retention and improved UX metrics by 20%. Led A/B testing that boosted online banking conversions by 30% and enhanced content personalization, increasing engagement by 25%. Developed multi-channel attribution models and optimized SEM/SEO strategies, achieving significant lifts in campaign ROI, organic traffic, and paid media efficiency. Designed customer segmentation frameworks to increase campaign effectiveness, supporting new client acquisitions by 22%. Conducted workshops, established test-and-learn frameworks for personalization, and led predictive churn modeling efforts that helped reduce churn by 14%. Delivered real-time self-service analytics dashboards, reducing report requests by 60% and enhancing data accessibility for stakeholders.
Digital Marketing Analyst at Spotify – Toronto, ON
December 31, 2022 - July 24, 2025Analyzed customer journey data to improve onboarding and checkout experiences, increasing first-time buyer conversions by 28%. Collaborated on product recommendation redesigns, boosting user engagement by 20%. Used heatmap and session recording analyses to improve checkout completion by 15%. Led A/B testing on email campaigns and payment gateway optimization, increasing click-through rates and completed purchases. Conducted SEO audits resulting in 18% organic traffic growth and improved paid social ad ROAS by 25%. Developed automated Power BI dashboards that halved manual reporting efforts. Built churn prediction models that enabled effective win-back campaigns, reducing churn by 16%. Enhanced mobile site performance with developers, cutting page load times by 30%.
Data Analyst at Amazon.in – Hyderabad
December 31, 2018 - July 24, 2025Conducted advanced behavioral analytics to identify friction points, increasing customer engagement by 18%. Supported redevelopment of a product recommendation engine that boosted average order value by 20%. Ensured tracking continuity post-migration by partnering with engineering teams. Revamped internal dashboards, reducing query response times by 25%. Collaborated with marketing teams to improve campaign attribution precision by 25% and integrated datasets to enable end-to-end marketing performance measurement. Built Tableau dashboards for real-time campaign monitoring and conducted market research contributing to a 12% market share gain. Designed and managed A/B tests, improving e-commerce conversion rates by 15%. Automated reporting processes and participated in data merging initiatives for a unified marketing data view. Built predictive models that drove a 14% uplift in personalized content performance and led customer satisfaction analysis to inform feature development.
Senior Analyst at Altudo – Toronto, ON
January 1, 2025 - PresentLed web and mobile analytics implementation using GA4, GTM, Adobe Analytics, and Adobe Launch, improving event tracking precision by 30%. Managed data engineering with BigQuery and SQL, integrating cross-channel datasets for comprehensive customer journey analysis. Developed audience segmentation and marketing analytics strategies that enhanced campaign effectiveness and ROI. Built dynamic dashboards in Tableau and Power BI, reducing manual reporting by 40%. Supported data governance and QA processes, improving data accuracy. Maintained internal SharePoint for knowledge management, reducing resource search time by 20%.
Senior Digital Analyst at Scotiabank – Toronto, ON
December 31, 2024 - July 24, 2025Implemented advanced user behavior tracking for mobile and web, increasing mobile retention by 20% and session duration by 20%. Led A/B testing, boosting online banking conversions by 30%. Developed multi-channel attribution models optimized campaign budgets, lifting ROI by 22%. Managed customer segmentation frameworks improving campaign ROI by 17%. Built a predictive churn model reducing churn by 14%. Delivered Tableau and Power BI dashboards to reduce reporting requests by 60%. Conducted enablement workshops that increased campaign impact by 10%.
Digital Marketing Analyst at Spotify – Toronto, ON
December 31, 2022 - July 24, 2025Analyzed customer journey to improve onboarding, increasing first-time buyer conversions by 28%. Collaborated on UX redesigns boosting engagement by 20% and checkout completion by 15%. Led A/B testing on email campaigns raising click-through rates by 15%, improved SEO increasing organic traffic by 18%, and optimized paid social ad ROAS by 25%. Built churn prediction models reducing churn by 16%. Automated reporting with Power BI dashboards, cutting manual effort by 50%.
Data Analyst at Amazon.in – Hyderabad
December 31, 2018 - July 24, 2025Conducted behavioral analytics identifying friction points, boosting engagement by 18%. Supported product recommendation engine redevelopment, increasing average order value by 20%. Ensured 100% tracking continuity during migration. Created interactive Tableau dashboards for marketing KPIs, improving attribution precision by 25%. Led A/B testing raising e-commerce conversion rates by 15%. Automated high-volume reporting saving 30+ hours monthly. Developed predictive models that improved personalized content performance by 14%.
Senior Analyst at Altudo
January 1, 2025 - PresentSpearheaded comprehensive tracking setups for websites and mobile apps using GA4, GTM, Adobe Analytics, and Adobe Launch, ensuring accurate capture of user interactions across platforms. Directed the successful migration from Universal Analytics to GA4, resulting in a 30% improvement in event tracking precision and broader data coverage. Defined detailed tagging requirements, collaborated with developers, and took ownership of tag deployment and validation. Utilized BigQuery and SQL for web and marketing data analysis, played a key role in integrating datasets across platforms, and established cross-channel tracking frameworks for attribution modeling. Conducted deep-dive Google Ads analysis to optimize ROI, developed audience segmentation and supported marketing campaigns. Built dashboards in Tableau and Power BI to reduce manual report workloads by 40%, supported data governance and quality assurance processes, and maintained internal knowledge sharing platforms.
Senior Digital Analyst at Scotiabank
December 31, 2024 - July 24, 2025Built advanced user behavior tracking systems across digital properties, improving mobile customer retention by 20% and session duration by 20%. Led A/B testing on product pages, increasing online banking conversions by 30%. Managed content personalization enhancing engagement by 25%. Developed multi-channel attribution models improving campaign ROI by 22%, optimized SEM/SEO strategies with significant traffic and efficiency improvements. Partnered with marketing leadership to define KPIs increasing client acquisitions by 22%. Led experimentation using Adobe Target reducing bounce rates by 12%. Built predictive churn models reducing churn by 14%, operationalized insights with CRM teams, and designed real-time dashboards reducing report requests by 60%. Created a self-serve analytics hub enabling independent KPI access.
Digital Marketing Analyst at Spotify
December 31, 2022 - July 24, 2025Analyzed customer journey data increasing first-time buyer conversions by 28% and user engagement by 20%. Conducted heatmap and session analysis to improve checkout completion by 15%, reduced support tickets, and improved mobile site performance reducing load times by 30%. Led A/B tests on email campaigns increasing click-through by 15%. Executed SEO strategies resulting in 18% organic traffic growth. Built dynamic customer segments enhancing repeat purchases by 12%. Optimized paid social ad budgets improving ROAS by 25% and revamped content strategy boosting organic engagement by 22%. Upgraded GTM setups capturing enhanced eCommerce events. Developed automated dashboards reducing manual reporting by 50%, enabled self-serve reporting, and built churn prediction models reducing churn by 16%. A/B tested payment gateway options, enhancing purchase completions by 12%.
Data Analyst at Amazon.in
December 31, 2018 - July 24, 2025Conducted behavioral analytics identifying friction points and increasing customer engagement by 18%. Supported redevelopment of product recommendation engine boosting average order value by 20%. Partnered with engineering teams to ensure 100% tracking continuity post-migration. Revamped internal dashboards improving query response by 25%. Architected tracking strategies for high-visibility campaigns increasing attribution precision by 25%. Integrated behavioral and campaign data for end-to-end marketing measurement. Built interactive Tableau dashboards providing real-time campaign visibility. Conducted competitive market research contributing to 12% market share uplift. Designed A/B tests improving e-commerce conversion rates by 15%. Automated reporting processes saving 30 hours monthly. Led predictive modeling driving 14% uplift in personalized content, and analyzed customer satisfaction to guide product development.
Senior Analyst at Altudo – Toronto, ON
January 1, 2025 - PresentLed comprehensive web and mobile analytics tracking implementations including GA4 migrations, tag management with GTM and Adobe Launch, and data integration from multiple platforms to support marketing and business decisions. Developed data engineering solutions using BigQuery and SQL, built dashboards in Tableau and Power BI, and maintained QA processes for data governance. Contributed to optimizations improving event tracking precision and enabled multi-channel attribution and customer journey analytics.
Senior Digital Analyst at Scotiabank – Toronto, ON
December 31, 2024 - August 8, 2025Delivered advanced user behavior analytics and tracking systems leading to significant improvements in mobile retention and banking conversion rates. Managed multi-channel campaign analytics, developed audience segmentation and attribution models to optimize marketing ROI, and led A/B testing for UX personalization. Built predictive churn models that supported retention strategies and automated reporting dashboards enhancing team productivity.
Digital Marketing Analyst at Spotify – Toronto, ON
December 31, 2022 - August 8, 2025Optimized customer journey and UX by analyzing storefront interactions that increased conversions and engagement. Conducted SEO and campaign performance enhancements, led email A/B testing, and improved mobile site performance. Automated tracking and reporting through tag management and Power BI dashboards. Developed churn prediction models and conducted payment gateway A/B tests improving checkout completion rates.
Data Analyst at Amazon.in – Hyderabad
December 31, 2018 - August 8, 2025Performed behavioral analytics to identify website friction points and supported UX improvements that increased engagement and order value. Managed tracking continuity post platform migration, built Tableau dashboards for marketing KPIs, and led A/B tests on digital experiences increasing e-commerce conversion rates. Automated reporting and integrated multi-source data sets to produce unified marketing insights and predictive customer preference models.
Senior Analyst at Altudo
January 1, 2025 - PresentLed comprehensive web and mobile analytics implementations across websites and apps using GA4, GTM, Adobe Analytics, and Adobe Launch; managed migration from Universal Analytics to GA4, improving event tracking precision and data coverage by 30%. Defined tagging requirements and collaborated with developers to implement customized tracking aligned with business objectives; owned tag deployment and validation, performing routine audits to minimize data inconsistencies; established cross-channel tracking frameworks to support attribution modeling and end-to-end funnel visibility.
Senior Digital Analyst at Scotiabank
December 31, 2024 - September 29, 2025Built and deployed advanced user behavior tracking across mobile and web properties; analyzed cross-platform navigation to uncover friction points, leading to a 20% increase in mobile retention and a 20% rise in session duration. Led A/B testing on high-traffic pages, delivering a 30% lift in online banking conversions; managed content personalization for logged-in experiences, increasing engagement by 25%. Developed attribution models, optimized SEM/SEO strategies, and defined KPI frameworks for national campaigns to guide budget allocation and ROI improvements. Delivered real-time dashboards and ran enablement workshops to enhance marketing impact.
Digital Marketing Analyst at Spotify
December 31, 2022 - September 29, 2025Analyzed end-to-end customer journey across Spotify storefronts to identify onboarding frictions; redesigned product recommendation carousel, boosting engagement by 20% and time on site. Conducted heatmap and session analyses to reduce checkout friction, improving completion rate by 15%. Executed A/B tests on email campaigns and on-page experiences; improved email CTRs and organic traffic; built dynamic customer segments for targeted flows; implemented performance dashboards in Power BI to reduce reporting effort and enable self-serve analytics; improved mobile site performance by reducing load times.
Data Analyst at Amazon.in
December 31, 2018 - September 29, 2025Conducted advanced behavioral analytics to identify friction points across digital storefronts, driving an 18% increase in customer engagement. Supported redevelopment of the product recommendation engine, boosting average order value by 20% through personalized upsell strategies. Worked with engineering teams to deploy refined tracking, ensuring 100% continuity and data accuracy. Revamped internal dashboards to streamline insights access and reduce query times by 25%.
Education
Post-Graduation Diploma at Lambton College - Toronto, ON
January 1, 2023 - January 1, 2024Bachelor of Technology at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College - Toronto, ON
January 1, 2022 - December 31, 2023Bachelor of Technology at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College - Toronto, ON
January 1, 2022 - December 31, 2023Bachelor of Technology at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 1, 2012 - December 31, 2016Post-Graduation Diploma at Lambton College - Toronto, ON
January 1, 0000 - January 1, 0000Bachelor of Technology at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 1, 0000 - January 1, 0000Post-Graduation Diploma at Lambton College - Toronto, ON
January 11, 2030 - August 8, 2025Bachelor of Technology at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 11, 2030 - August 8, 2025Post-Graduation Diploma: DevOps for Cloud Computing at Lambton College - Toronto, ON
January 11, 2030 - September 29, 2025Bachelor of Technology: Electronics and Communication Engineering at Jawaharlal Nehru Technological University, Kakinada (JNTUK)
January 11, 2030 - September 29, 2025Qualifications
Google Analytics Certified Professional
January 1, 2021 - December 31, 2023Adobe Analytics Specialist
January 1, 2021 - December 31, 2023Tableau Certified Associate
January 1, 2022 - December 31, 2024Microsoft Certified: Azure Fundamentals (AZ-900)
January 1, 2023 - December 31, 2025Microsoft Certified: Azure Database Administrator Associate (AZ-104)
January 1, 2023 - December 31, 2025Microsoft Certified: Azure Data Fundamentals (DP-900)
January 1, 2023 - December 31, 2025Power BI Data Analyst Associate (PL-300)
January 1, 2023 - December 31, 2025LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 1, 2023 - December 31, 2025Google Analytics Certified Professional
January 1, 2020 - December 31, 2022Adobe Analytics Specialist
January 1, 2020 - December 31, 2022Tableau Certified Associate
January 1, 2020 - December 31, 2022Microsoft Certified: Azure Fundamentals (AZ-900)
January 1, 2021 - December 31, 2023Azure Database Administrator Associate (AZ-104)
January 1, 2021 - December 31, 2023Microsoft Certified: Azure Data Fundamentals (DP-900)
January 1, 2021 - December 31, 2023Power BI Data Analyst Associate (PL-300)
January 1, 2022 - December 31, 2023LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 1, 2022 - December 31, 2023Google Analytics Certified Professional
January 1, 2020 - December 31, 2022Adobe Analytics Specialist
January 1, 2020 - December 31, 2022Tableau Certified Associate
January 1, 2021 - December 31, 2023Microsoft Certified: Azure Fundamentals (AZ-900)
January 1, 2021 - December 31, 2023Microsoft Certified: Azure Database Administrator Associate (AZ-104)
January 1, 2022 - December 31, 2024Microsoft Certified: Azure Data Fundamentals (DP-900)
January 1, 2021 - December 31, 2023Power BI Data Analyst Associate (PL-300)
January 1, 2022 - December 31, 2024LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 1, 2021 - December 31, 2023Google Analytics Certified Professional
January 1, 0000 - December 31, 0000Adobe Analytics Specialist
January 1, 0000 - December 31, 0000Tableau Certified Associate
January 1, 0000 - December 31, 0000Microsoft Certified: Azure Fundamentals (AZ-900)
January 1, 0000 - December 31, 0000Microsoft Certified: Azure Database Administrator Associate (AZ-104)
January 1, 0000 - December 31, 0000Microsoft Certified: Azure Data Fundamentals (DP-900)
January 1, 0000 - December 31, 0000Power BI Data Analyst Associate (PL-300)
January 1, 0000 - December 31, 0000LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 1, 0000 - December 31, 0000Google Analytics Certified Professional
January 11, 2030 - August 8, 2025Adobe Analytics Specialist
January 11, 2030 - August 8, 2025Tableau Certified Associate
January 11, 2030 - August 8, 2025Microsoft Certified: Azure Fundamentals (AZ-900)
January 11, 2030 - August 8, 2025Azure Database Administrator Associate (AZ-104)
January 11, 2030 - August 8, 2025Microsoft Certified: Azure Data Fundamentals (DP-900)
January 11, 2030 - August 8, 2025Power BI Data Analyst Associate (PL-300)
January 11, 2030 - August 8, 2025LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 11, 2030 - August 8, 2025Google Analytics Certified Professional
January 11, 2030 - September 29, 2025Adobe Analytics Specialist
January 11, 2030 - September 29, 2025Tableau Certified Associate
January 11, 2030 - September 29, 2025Microsoft Certified: Azure Fundamentals (AZ-900)
January 11, 2030 - September 29, 2025Azure Database Administrator Associate (AZ-104)
January 11, 2030 - September 29, 2025Power BI Data Analyst Associate (PL-300)
January 11, 2030 - September 29, 2025Azure Data Fundamentals (DP-900)
January 11, 2030 - September 29, 2025LinkedIn Certified: Azure Data Fundamentals (DP-900)
January 11, 2030 - September 29, 2025Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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