Purandra Manikanta Kodapaka
I'm Purandra, a results-driven Senior Digital Consultant with over 6 years of experience in digital analytics, marketing performance optimization, and user experience enhancements.
About
I’m Purandra, a results-driven Senior Digital Consultant with over 6 years of experience in digital analytics, marketing performance optimization, and user experience enhancements. I specialize in web and app analytics (GA4, Adobe Analytics), tag management (GTM, Adobe Launch), and data visualization (Power BI, Tableau). I enjoy turning data into actionable strategies that improve ROI, conversions, and customer engagement.
I’ve collaborated with cross-functional teams to implement data-driven tracking, run A/B tests, and deliver insights that inform product and marketing decisions. From migrating analytics platforms to building end-to-end dashboards, I focus on clarity, accuracy, and impact.
- 7 years' experience
- Joined July 2025
Industry experience
- Financial Services
- Software & Internet
- Media & Entertainment
- Retail
- Professional Services
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Work experience· 24 roles
Led comprehensive web and mobile analytics implementations across websites and apps using GA4, GTM, Adobe Analytics, and Adobe Launch; managed migration from Universal Analytics to GA4, improving event tracking precision and data coverage by 30%. Defined tagging requirements and collaborated with developers to implement customized tracking aligned with business objectives; owned tag deployment and validation, performing routine audits to minimize data inconsistencies; established cross-channel tracking frameworks to support attribution modeling and end-to-end funnel visibility.
Led comprehensive web and mobile analytics tracking implementations including GA4 migrations, tag management with GTM and Adobe Launch, and data integration from multiple platforms to support marketing and business decisions. Developed data engineering solutions using BigQuery and SQL, built dashboards in Tableau and Power BI, and maintained QA processes for data governance. Contributed to optimizations improving event tracking precision and enabled multi-channel attribution and customer journey analytics.
Spearheaded comprehensive tracking setups for websites and mobile apps using GA4, GTM, Adobe Analytics, and Adobe Launch, ensuring accurate capture of user interactions across platforms. Directed the successful migration from Universal Analytics to GA4, resulting in a 30% improvement in event tracking precision and broader data coverage. Defined detailed tagging requirements, collaborated with developers, and took ownership of tag deployment and validation. Utilized BigQuery and SQL for web and marketing data analysis, played a key role in integrating datasets across platforms, and established cross-channel tracking frameworks for attribution modeling. Conducted deep-dive Google Ads analysis to optimize ROI, developed audience segmentation and supported marketing campaigns. Built dashboards in Tableau and Power BI to reduce manual report workloads by 40%, supported data governance and quality assurance processes, and maintained internal knowledge sharing platforms.
Education· 12
Certifications and awards· 48
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