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Hi, I’m a Strategic Digital Marketing Executive with 2+ years of experience driving brand growth through innovative social media campaigns and content excellence. I develop and execute multi-platform strategies (TikTok, Instagram, Facebook, Threads) that consistently increase engagement and audience reach, and I have launched affiliate marketing programs and managed content creator networks. I blend data insights with creative execution to build authentic brand stories and cultivate loyal online communities, delivering promotional campaigns that boost visibility and impact.…Hi, I’m a Strategic Digital Marketing Executive with 2+ years of experience driving brand growth through innovative social media campaigns and content excellence. I develop and execute multi-platform strategies (TikTok, Instagram, Facebook, Threads) that consistently increase engagement and audience reach, and I have launched affiliate marketing programs and managed content creator networks. I blend data insights with creative execution to build authentic brand stories and cultivate loyal online communities, delivering promotional campaigns that boost visibility and impact.

PUTERI RUMAISHA BINTI NOR HASHIM

Content Creator, Digital Marketer, Social Media Manager, +2

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Hi, I’m a Strategic Digital Marketing Executive with 2+ years of experience driving brand growth through innovative social media campaigns and content excellence. I develop and execute multi-platform strategies (TikTok, Instagram, Facebook, Threads) that consistently increase engagement and audience reach, and I have launched affiliate marketing programs and managed content creator networks. I blend data insights with creative execution to build authentic brand stories and cultivate loyal online communities, delivering promotional campaigns that boost visibility and impact.…Hi, I’m a Strategic Digital Marketing Executive with 2+ years of experience driving brand growth through innovative social media campaigns and content excellence. I develop and execute multi-platform strategies (TikTok, Instagram, Facebook, Threads) that consistently increase engagement and audience reach, and I have launched affiliate marketing programs and managed content creator networks. I blend data insights with creative execution to build authentic brand stories and cultivate loyal online communities, delivering promotional campaigns that boost visibility and impact.

Available to hire

Hi, I’m a Strategic Digital Marketing Executive with 2+ years of experience driving brand growth through innovative social media campaigns and content excellence. I develop and execute multi-platform strategies (TikTok, Instagram, Facebook, Threads) that consistently increase engagement and audience reach, and I have launched affiliate marketing programs and managed content creator networks.

I blend data insights with creative execution to build authentic brand stories and cultivate loyal online communities, delivering promotional campaigns that boost visibility and impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Malay

Advanced

Work Experience

Digital Marketing Executive at Espressolab Asia Sdn Bhd

May 1, 2025 - Present

Executed multi-platform social media strategy across Instagram, Threads, TikTok, and Facebook, ensuring consistent brand messaging and content delivery. Developed and implemented content strategy, including copywriting and creative content creation, resulting in increased engagement rates and expanded audience reach. Launched and managed TikTok affiliate marketing program, recruiting and coordinating part-time content creators to expand brand reach and drive sales through strategic partnerships. Designed and executed promotional campaigns for product launches and special offers, optimizing content performance across multiple social media platforms. Maintained content calendars using Excel, ensuring consistent posting schedules and strategic campaign alignment. Produced engaging visual and written content showcasing products, brand story, and coffee culture to enhance audience engagement and brand loyalty. Collaborated with affiliate partners to ensure brand alignment and maximize campa

Social Media Intern at Petrosains Sdn Bhd

March 1, 2024 - February 28, 2025

Created and managed TikTok marketing campaigns, targeting science enthusiasts and educational audiences. Increased engagement rates by 50% through optimized content planning and data-driven targeting. Led event promotion campaigns for #MyPetrosainsStory campaign, resulting in higher audience participation. Collaborated with internal teams and external partners for joint social media campaigns to maximize audience reach. Produced trending video content using TikTok analytics, increasing virality and brand exposure. Monitored performance metrics and optimized future content based on real-time social media insights. Developed educational video series such as 'Fun Science Facts' and 'Behind the Scenes at Petrosains' to drive audience engagement. Executed promotional campaigns for Petrosains’ KLCC booth, increasing awareness of exclusive merchandise and membership discounts.

Social Media Marketing Intern at Petronas Twin Towers

March 1, 2024 - February 28, 2025

Developed and executed TikTok content strategy, leading to a 50% increase in engagement within six months. Created and led the #TwinTowersTales campaign from scratch, developing strategy, content, and execution to increase brand awareness and audience engagement. Created, edited, and optimized high-performing video content using data-driven insights. Analyzed social media metrics, including engagement rate, follower growth, and video views, using TikTok analytics. Maintained and managed content calendars, ensuring consistent posting and campaign alignment. Engaged with the audience by responding to comments and fostering an online community.

Marketing Executive at SifufBads Sdn Bhd

September 1, 2021 - November 30, 2021

Managed and created engaging content for TikTok, Instagram, and Telegram to increase brand visibility. Coordinated offline events, managing over 100 participants. Assisted PR & sales teams in executing online marketing campaigns for large-scale events. Provided marketing consultations to clients, improving their digital presence and campaign effectiveness.

Marketing Administrator at Montchoco International Sdn Bhd

April 1, 2021 - August 31, 2021

Designed and executed seasonal marketing campaigns, including product launches and festive promotions. Recruited and managed nationwide reseller partnerships, increasing sales volume. Handled social media inquiries, customer support, and engagement via WhatsApp and Instagram. Partnered with influencers to expand brand reach and improve engagement rates. Managed social media platforms and content scheduling, ensuring consistency and brand alignment.