I’m a creative professional with 5 years of experience combining performance marketing and creative strategy with hands-on content production. I develop data-informed creative concepts, scripts, and ad variations, then guide them through the full workflow—from research and scripting to production, editing, and iteration—so the creative stays aligned with campaign goals and audience needs.…

Putrizulaiikhaa

I’m a creative professional with 5 years of experience combining performance marketing and creative strategy with hands-on content production. I develop data-informed creative concepts, scripts, and ad variations, then guide them through the full workflow—from research and scripting to production, editing, and iteration—so the creative stays aligned with campaign goals and audience needs.…

Available to hire

I’m a creative professional with 5 years of experience combining performance marketing and creative strategy with hands-on content production. I develop data-informed creative concepts, scripts, and ad variations, then guide them through the full workflow—from research and scripting to production, editing, and iteration—so the creative stays aligned with campaign goals and audience needs.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Freelance Creative & Personal Assistant at International Client (Remote)
December 1, 2025 - Present
Produced static and video advertising creatives based on campaign objectives, briefs, and target audiences. Translated client requirements into creative concepts, messaging, visual direction, and production-ready assets. Managed projects from research and concept development through design, editing, revisions, and delivery. Conducted creative research and built variations for different formats, audiences, and campaign angles while working directly with international clients across time zones, resulting in recurring project engagements.
Freelance Creative Designer at International Agency (Remote)
November 1, 2025 - Present
Created static advertising creatives and digital marketing assets based on briefs and campaign objectives. Developed creative variations across formats, communication angles, and target audiences. Collaborated remotely with agency stakeholders and adapted outputs based on feedback while managing multiple projects with consistent quality and on-time delivery.
Video Editor / Performance Creative & Creative Strategist at Independent Clients (Indonesia)
July 1, 2025 - August 31, 2026
Expanded from video editing into performance-driven creative strategy, scripting, content analysis, and end-to-end content production. Developed approximately 60 advertising scripts and 60 short-form video creatives per month across multiple brands. Analyzed creative feedback and performance insights to strengthen hooks, messaging angles, and audience approaches. Managed creative workflow from concept and scripting through shoot support, editing, and iteration, collaborating with marketing stakeholders to align outputs with campaign objectives. Contributed to winning creatives across three brands through testing and performance-based iteration.
Editor at SVO
July 1, 2025 - November 2, 2025
Edited promotional videos and advertisement flyers for various campaigns. Collaborated with marketing team to ensure visuals matched brand direction. Optimized visual storytelling to engage target audiences effectively.
Freelance Graphic Designer at Australia
June 1, 2025 - June 1, 2025
Designed original bucket hat graphics for a fashion client based in Australia. Created mockups and production-ready design files. Delivered with clear communication and received positive client feedback.
Freelance Graphic Designer at Influencer (ARMY, USA)
May 1, 2025 - November 2, 2025
Designed Instagram feed layouts, logos, and sportswear t-shirt graphics. Created impactful visuals to support personal branding and fan engagement. Delivered designs tailored to the influencer’s brand identity with consistent quality.
Freelance Graphic Designer at Germany
April 1, 2025 - April 1, 2025
Designed social media flyers for a gymwear brand inspired by Sanrio characters. Developed playful yet bold visual concepts that reflect both fitness and cuteness. Delivered eye-catching designs aligned with the client’s brand vision for digital marketing. Collaborated closely with the client to iterate concepts and finalize layout for launch.
Freelance Graphic Designer at Germany
April 1, 2025 - November 2, 2025
Designed social media flyers for a gymwear brand inspired by Sanrio characters. Developed playful yet bold visual concepts that reflect both fitness and cuteness. Delivered eye-catching designs aligned with the client’s brand vision for digital marketing. Collaborated closely with the client to iterate concepts and finalize layout for launch.
Freelance Graphic Designer at USA
February 1, 2025 - February 1, 2025
Designed and edited 50 restaurant menu layouts in Canva. Collaborated with overseas clients to match branding. Ensured quality and timely delivery with client-approved revisions.
Freelance Graphic Designer at Pekanbaru
February 1, 2025 - February 1, 2025
Developed promotional designs for business branding and social media. Helped local clients boost their digital presence through custom visuals.
Freelance Graphic Designer at USA
February 1, 2025 - November 2, 2025
Designed and edited 50 restaurant menu layouts in Canva. Collaborated with overseas clients to match their branding. Ensured quality and timely delivery with client-approved revisions.
Graphic Designer & Digital Marketing at CV. Eramulya
February 1, 2025 - February 1, 2025
Developed and executed branding strategies that enhanced the company's reputation and increased customer engagement. Designed promotional materials, including print advertisements, signboards, and store displays, boosting brand visibility. Managed digital campaigns, attracting 80% of new customers through social media and strategic content placement. Conducted market analysis and competitor research to refine marketing strategies and product positioning.
Branding & Marketing Lead at Achievement Yearbook
April 1, 2024 - April 1, 2024
Led the creative direction and layout design for a school's achievement yearbook, ensuring high brand standards. Worked closely with stakeholders to refine branding elements, achieving client satisfaction.
Publisher & Marketing Support at PT. Delta Reka Kreasi
July 1, 2023 - July 1, 2023
Designed high-quality promotional materials and training module covers, improving brand consistency. Collaborated with stakeholders to implement advertising strategies, resulting in a 50% increase in new customer acquisition. Edited and published training videos on Instagram and YouTube, strengthening online brand presence.
Content Management Intern at PT. Telekomunikasi Selular
December 1, 2022 - December 1, 2022
Created engaging visual content aligned with branding guidelines, increasing customer feedback by 50%. Managed advertisements and ensured 100% viewership on social media, improving audience engagement. Assisted in content marketing strategies and collaborations with media partners.

Education

Bachelor Degree in Economics at Andalas University
August 1, 2019 - August 1, 2023
Bachelor of Economics at Andalas University
January 1, 2020 - December 31, 2023

Qualifications

Digital Marketing Bootcamp, RevoU
October 1, 2024 - November 2, 2025
Data Analytics, Ruangguru
July 1, 2022 - November 2, 2025
Indonesian Students Micro Credential Program, Kemendikbudristek
August 1, 2021 - November 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other
    Monthly Social Media Campaign for DVN Beauty Supplements

    As a Graphic Designer and Digital Marketing Specialist, I managed the monthly social media campaign for DVN, a beauty supplement brand focused on skincare and wellness.

    The campaign aimed to increase brand visibility, educate audiences on product benefits, and drive customer engagement through consistent, visually appealing content.

    Key Contributions:

    1. Developed a content plan with a cohesive theme each month (e.g. “Glowing from Within,” “Natural Radiance,” etc.)
    2. Designed Instagram and Facebook posts, stories, and ad banners using a minimalist yet elegant aesthetic that reflected DVN’s premium image.
    3. Collaborated with the marketing team to align visual direction with campaign goals.
    4. Created promotional visuals for discounts and seasonal events, optimizing reach and engagement.
    5. Analyzed engagement metrics to refine future campaign visuals and messaging.

    Results:

    1. Increased audience engagement by 60% within 2 months.
    2. Boosted customer inquiries and repeat purchases through consistent storytelling.

    Tools Used:
    Adobe Photoshop, CapCut, Canva, Meta Business Suite