Hi, I'm Putri Zulaiikha, a multidisciplinary designer with an Economics background and a passion for creating thoughtful visual content. From printed media to digital campaigns, I combine creativity with strategic thinking. I've worked with both local and international clients—from redesigning restaurant menus to designing bucket hats for an Australian brand. I'm always up for new challenges, especially those that let me learn, grow, and create meaningful impact through design.…

Putri Zulaiikha

Hi, I'm Putri Zulaiikha, a multidisciplinary designer with an Economics background and a passion for creating thoughtful visual content. From printed media to digital campaigns, I combine creativity with strategic thinking. I've worked with both local and international clients—from redesigning restaurant menus to designing bucket hats for an Australian brand. I'm always up for new challenges, especially those that let me learn, grow, and create meaningful impact through design.…

Available to hire

Hi, I’m Putri Zulaiikha, a multidisciplinary designer with an Economics background and a passion for creating thoughtful visual content. From printed media to digital campaigns, I combine creativity with strategic thinking.

I’ve worked with both local and international clients—from redesigning restaurant menus to designing bucket hats for an Australian brand. I’m always up for new challenges, especially those that let me learn, grow, and create meaningful impact through design.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Editor at SVO
July 1, 2025 - November 2, 2025
Edited promotional videos and advertisement flyers for various campaigns. Collaborated with marketing team to ensure visuals matched brand direction. Optimized visual storytelling to engage target audiences effectively.
Graphic Designer & Digital Marketing at CV. Eramulya
February 1, 2025 - February 1, 2025
Developed and executed branding strategies that enhanced the company's reputation and increased customer engagement. Designed promotional materials, including print advertisements, signboards, and store displays, boosting brand visibility. Managed digital campaigns, attracting 80% of new customers through social media and strategic content placement. Conducted market analysis and competitor research to refine marketing strategies and product positioning.
Publisher & Marketing Support at PT. Delta Reka Kreasi
July 1, 2023 - July 1, 2023
Designed high-quality promotional materials and training module covers, improving brand consistency. Collaborated with stakeholders to implement advertising strategies, resulting in a 50% increase in new customer acquisition. Edited and published training videos on Instagram and YouTube, strengthening online brand presence.
Content Management Intern at PT. Telekomunikasi Selular
December 1, 2022 - December 1, 2022
Created engaging visual content aligned with branding guidelines, increasing customer feedback by 50%. Managed advertisements and ensured 100% viewership on social media, improving audience engagement. Assisted in content marketing strategies and collaborations with media partners.
Freelance Graphic Designer at Influencer (ARMY, USA)
May 1, 2025 - November 2, 2025
Designed Instagram feed layouts, logos, and sportswear t-shirt graphics. Created impactful visuals to support personal branding and fan engagement. Delivered designs tailored to the influencer’s brand identity with consistent quality.
Freelance Graphic Designer at Australia
June 1, 2025 - June 1, 2025
Designed original bucket hat graphics for a fashion client based in Australia. Created mockups and production-ready design files. Delivered with clear communication and received positive client feedback.
Freelance Graphic Designer at USA
February 1, 2025 - November 2, 2025
Designed and edited 50 restaurant menu layouts in Canva. Collaborated with overseas clients to match their branding. Ensured quality and timely delivery with client-approved revisions.
Freelance Graphic Designer at Germany
April 1, 2025 - November 2, 2025
Designed social media flyers for a gymwear brand inspired by Sanrio characters. Developed playful yet bold visual concepts that reflect both fitness and cuteness. Delivered eye-catching designs aligned with the client’s brand vision for digital marketing. Collaborated closely with the client to iterate concepts and finalize layout for launch.
Freelance Graphic Designer at Pekanbaru
February 1, 2025 - February 1, 2025
Developed promotional designs for business branding and social media. Helped local clients boost their digital presence through custom visuals.
Branding & Marketing Lead at Achievement Yearbook
April 1, 2024 - April 1, 2024
Led the creative direction and layout design for a school's achievement yearbook, ensuring high brand standards. Worked closely with stakeholders to refine branding elements, achieving client satisfaction.
Freelance Graphic Designer at USA
February 1, 2025 - February 1, 2025
Designed and edited 50 restaurant menu layouts in Canva. Collaborated with overseas clients to match branding. Ensured quality and timely delivery with client-approved revisions.
Freelance Graphic Designer at Germany
April 1, 2025 - April 1, 2025
Designed social media flyers for a gymwear brand inspired by Sanrio characters. Developed playful yet bold visual concepts that reflect both fitness and cuteness. Delivered eye-catching designs aligned with the client’s brand vision for digital marketing. Collaborated closely with the client to iterate concepts and finalize layout for launch.

Education

Bachelor Degree in Economics at Andalas University
August 1, 2019 - August 1, 2023

Qualifications

Digital Marketing Bootcamp, RevoU
October 1, 2024 - November 2, 2025
Data Analytics, Ruangguru
July 1, 2022 - November 2, 2025
Indonesian Students Micro Credential Program, Kemendikbudristek
August 1, 2021 - November 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet, Other
    paper Monthly Social Media Campaign for DVN Beauty Supplements

    As a Graphic Designer and Digital Marketing Specialist, I managed the monthly social media campaign for DVN, a beauty supplement brand focused on skincare and wellness.

    The campaign aimed to increase brand visibility, educate audiences on product benefits, and drive customer engagement through consistent, visually appealing content.

    Key Contributions:

    1. Developed a content plan with a cohesive theme each month (e.g. “Glowing from Within,” “Natural Radiance,” etc.)
    2. Designed Instagram and Facebook posts, stories, and ad banners using a minimalist yet elegant aesthetic that reflected DVN’s premium image.
    3. Collaborated with the marketing team to align visual direction with campaign goals.
    4. Created promotional visuals for discounts and seasonal events, optimizing reach and engagement.
    5. Analyzed engagement metrics to refine future campaign visuals and messaging.

    Results:

    1. Increased audience engagement by 60% within 2 months.
    2. Boosted customer inquiries and repeat purchases through consistent storytelling.

    Tools Used:
    Adobe Photoshop, CapCut, Canva, Meta Business Suite