I design complex B2B products across financial services, SaaS, and eCommerce. With over 5 years of end-to-end ownership, research, prototyping, and delivery, my focus is on making complicated things feel simple. I take pride in creating intuitive user experiences while collaborating closely with teams and stakeholders.

Jeffrey Farañal

I design complex B2B products across financial services, SaaS, and eCommerce. With over 5 years of end-to-end ownership, research, prototyping, and delivery, my focus is on making complicated things feel simple. I take pride in creating intuitive user experiences while collaborating closely with teams and stakeholders.

Available to hire

I design complex B2B products across financial services, SaaS, and eCommerce. With over 5 years of end-to-end ownership, research, prototyping, and delivery, my focus is on making complicated things feel simple. I take pride in creating intuitive user experiences while collaborating closely with teams and stakeholders.

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Work Experience

Design Lead at Simple lighting
January 1, 2025 - February 1, 2026
Led design across the company's eCommerce platform and B2B portal, working directly with the CEO. Redesigned the product page experience to improve mobile conversion, contributing to an estimated $100K–$140K monthly revenue impact. Mentored junior designers and managed email campaign and web banner design.
Sr. Product Designer | UI/UX at Coral Active
April 1, 2022 - January 31, 2025
Designed enterprise desktop interfaces for CCaaS systems serving clients like Wells Fargo and AT&T. Owned end-to-end design — user flows, wireframes, prototypes — and contributed scalable components to the product design system. Streamlined complex workflows to reduce agent cognitive load during live customer interactions.
Associate UI/UX Designer at Curious Lab
December 1, 2020 - February 1, 2021
Owned the design system for an early-stage digital product. Collaborated with product and development teams to improve core interfaces and experiences, ensuring component consistency and scalability across the platform.
UI Designer | Motion Graphics at ASMEG Digital Marketing
August 1, 2017 - November 1, 2018
Designed web UI, mock-ups, web banners, and engaging motion graphics content.
Multimedia Designer at ABS-CBN Corporation
June 1, 2012 - December 1, 2017
Designed various multimedia platforms, created engaging videos and graphics both online and broadcast.

Education

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Qualifications

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Industry Experience

Financial Services

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