Pam Verros

Partner with marketing and sales teams across European markets to develop packaging, POP materials, trade show graphics, digital assets, and video content. Lead creative development and localization of brand materials, adapting messaging, imagery, specifications, and design for European retailers and markets. Develop and standardize product, packaging, and sales assets to strengthen brand consistency across retail and customer touchpoints. Manage projects from concept through production, collaborating with internal teams, vendors, and production partners to deliver market-ready creative.

Led a 20-member team, coordinating workflows, resources, and cross-functional projects across U.S. and European initiatives. Developed and localized promotional campaigns, presentations, and internal marketing materials in collaboration with third-party agencies and internal stakeholders. Managed project and stakeholder communication through weekly meetings, aligning teams, priorities, and deliverables. Directed full-cycle talent engagement and recruitment across U.S. and European markets, supporting roles from entry level through executive leadership.

Developed print and digital campaign materials while maintaining established brand standards across multiple projects. Managed concurrent projects, vendors, templates, content updates, and production requirements. Collaborated with marketing and cross-functional teams on advertising campaigns and UX initiatives to maintain visual consistency across platforms.