Available to hire
Hi, I’m Peter van Straten, a Senior Sound Designer, Film Composer, and Audio Director with 20+ years of experience creating immersive sonic experiences for global brands. I blend creative storytelling with technical execution to craft emotionally resonant soundscapes that support brand narratives and product experiences.
I specialize in sonic branding, interactive sound for AI and robotics, live streams, launches, and installations. I love leading teams, shaping strategy, and delivering cohesive audio across campaigns while maintaining a friendly, collaborative approach.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Dutch
Fluent
English
Fluent
Work Experience
Freelance - Sound Designer, Composer & Audio Producer at Freelance
January 1, 2024 - PresentCreate original music and immersive sound design for brands, commercials, documentaries, and installations. Helped clients build distinct sonic identities aligned with emotional tone and brand values.
Senior Sound Designer, Composer & Audio Producer at Freelance
January 1, 2024 - PresentCreated original music and immersive sound design for brands, commercials, documentaries, and installations. Helped clients build distinct sonic identities aligned with emotional tone and brand values.
Sound Designer, Composer & Audio Producer at Freelance
January 1, 2024 - PresentCreated original music and immersive sound design for brands, commercials, documentaries, and installations. Helped clients build distinct sonic identities aligned with emotional tone and brand values.
Associate Creative Director – Audio at Google Developer Studio
December 1, 2023 - September 10, 2025Led sonic branding for global campaigns, including Google IO and YouTube series. Directed a team of composers and sound designers. Oversaw audio direction, music supervision, and immersive sound strategy.
Sound Design Lead – Everyday Robots at Google X / The Moonshot Factory
December 1, 2022 - September 10, 2025Developed a new interactive sonic language for Google's robotic project (Everyday Robots). Designed context-aware, emotionally resonant sound cues to support human-robot interaction.
Sound Design Lead at Everyday Robots – Google X
July 1, 2021 - December 31, 2022Developed a new interactive sonic language for Google X's Everyday Robots project; created context-aware, emotionally resonant sound cues to support human-robot interaction; oversaw cross-functional audio team and integrated sonic strategy into product milestones.
Sound Design Lead – Everyday Robots at Google X (The Moonshot Factory)
July 1, 2021 - December 1, 2022Developed a new interactive sonic language for Google's robotic project (Everyday Robots). Designed context-aware, emotionally resonant sound cues to support human-robot interaction.
Sound Design Lead – Everyday Robots at Google X / The Moonshot Factory
July 1, 2021 - December 1, 2022Developed a new interactive sonic language for Google's robotic project (Everyday Robots). Designed context-aware, emotionally resonant sound cues to support human-robot interaction.
Associate Creative Director – Audio at Google Design Studio
January 1, 2021 - December 31, 2023Led sonic branding for global campaigns, including Google IO and YouTube series. Directed a team of composers and sound designers. Oversaw audio direction, music supervision, and immersive sound strategy.
Associate Creative Director – Audio at Google Developer Studio
January 1, 2021 - December 1, 2023Led sonic branding for global campaigns, including Google IO and YouTube series. Directed a team of composers and sound designers. Oversaw audio direction, music supervision, and immersive sound strategy.
Senior Sound Designer & Audio Team Lead at Google Developer Studio
December 1, 2020 - September 10, 2025Created original scores, UX sound, and brand audio for live streams, launches, and developer content. Mentored team members and drove a culture of innovation and sonic consistency.
Senior Sound Designer & Audio Team Lead at Google Design Studio
January 1, 2017 - December 31, 2020Created original scores, UX sound, and brand audio for live streams, launches, and developer content. Mentored team members and drove a culture of innovation and sonic consistency.
Senior Sound Designer & Audio Team Lead at Google Developer Studio
January 1, 2017 - December 1, 2020Created original scores, UX sound, and brand audio for live streams, launches, and developer content. Mentored team members and drove a culture of innovation and sonic consistency.
Sound Designer at Google Design
December 1, 2016 - September 10, 2025Produced soundscapes and UX sound for flagship launches, including Google I/O and internal design tools. Supported cross-disciplinary teams to deliver emotionally resonant audio experiences.
Sound Designer & Composer at Google Design Studio
June 20, 2014 - December 20, 2016Produced soundscapes and UX sound for flagship launches, including Google IO and internal design tools.
Sound Designer & Composer at Google Design
June 1, 2014 - December 1, 2016Produced soundscapes and UX sound for flagship launches, including Google I/O and internal design tools.
Education
Qualifications
Wwise Certification (Interactive Audio Middleware)
January 11, 2030 - September 10, 2025Wwise (Interactive Audio Middleware)
January 11, 2030 - March 20, 2026Wwise (Interactive Audio Middleware)
January 11, 2030 - March 20, 2026Wwise (Interactive Audio Middleware) Certification
January 11, 2030 - March 20, 2026Wwise (Interactive Audio Middleware)
January 11, 2030 - March 20, 2026Wwise (Interactive Audio Middleware)
January 11, 2030 - March 22, 2026Wwise (Interactive Audio Middleware)
January 11, 2030 - March 22, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
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