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I'm Priscila Wiegandt, a global marketing leader with 10+ years of experience driving brand strategy, influencer ecosystems, and international social media operations across fashion and sports. I operate at headquarters level to deploy global frameworks across EMEA, Americas/LatAm, and APAC while aligning cross-functional teams and local leadership. I'm known for strategic oversight, performance-driven decision making, and scalable community growth. I specialize in integrating organic and paid social intelligence and optimizing creator-led UGC ecosystems while ensuring brand consistency across markets.…I'm Priscila Wiegandt, a global marketing leader with 10+ years of experience driving brand strategy, influencer ecosystems, and international social media operations across fashion and sports. I operate at headquarters level to deploy global frameworks across EMEA, Americas/LatAm, and APAC while aligning cross-functional teams and local leadership. I'm known for strategic oversight, performance-driven decision making, and scalable community growth. I specialize in integrating organic and paid social intelligence and optimizing creator-led UGC ecosystems while ensuring brand consistency across markets.

Priscila Wiegandt

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +5

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I'm Priscila Wiegandt, a global marketing leader with 10+ years of experience driving brand strategy, influencer ecosystems, and international social media operations across fashion and sports. I operate at headquarters level to deploy global frameworks across EMEA, Americas/LatAm, and APAC while aligning cross-functional teams and local leadership. I'm known for strategic oversight, performance-driven decision making, and scalable community growth. I specialize in integrating organic and paid social intelligence and optimizing creator-led UGC ecosystems while ensuring brand consistency across markets.…I'm Priscila Wiegandt, a global marketing leader with 10+ years of experience driving brand strategy, influencer ecosystems, and international social media operations across fashion and sports. I operate at headquarters level to deploy global frameworks across EMEA, Americas/LatAm, and APAC while aligning cross-functional teams and local leadership. I'm known for strategic oversight, performance-driven decision making, and scalable community growth. I specialize in integrating organic and paid social intelligence and optimizing creator-led UGC ecosystems while ensuring brand consistency across markets.

Available to hire

I’m Priscila Wiegandt, a global marketing leader with 10+ years of experience driving brand strategy, influencer ecosystems, and international social media operations across fashion and sports. I operate at headquarters level to deploy global frameworks across EMEA, Americas/LatAm, and APAC while aligning cross-functional teams and local leadership.

I’m known for strategic oversight, performance-driven decision making, and scalable community growth. I specialize in integrating organic and paid social intelligence and optimizing creator-led UGC ecosystems while ensuring brand consistency across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

German

Advanced

Work Experience

Social Media & PR Manager (Global HQ) at CEP Sports

January 1, 2023 - Present

Lead global deployment of social media and PR strategy across EMEA, Americas/LatAm and APAC including China. Guide junior manager and oversee influencer and creator ecosystem direction. Supervise UGC campaigns to align influencer output with paid social optimization. Establish reporting frameworks integrating organic and paid performance intelligence. Cross-analyze social and paid media data to inform strategic decisions. Drive collaboration across e-commerce, paid media, creative and product teams.

Global Social Media Manager at CYBEX

January 1, 2021 - December 31, 2023

Managed global social media strategy and multi-market growth frameworks. Supported regional teams in international campaign execution. Maintained global content governance and reporting systems. Ensured brand consistency across international markets.

Senior Communications Analyst at Calzedonia Group

January 1, 2018 - December 31, 2021

Defined national digital and influencer strategy aligned with commercial targets. Led influencer recruitment, briefing and KPI evaluation. Executed large-scale brand activations across Brazil. Acted as bridge between Italian HQ and Brazilian market.

Senior Marketing Analyst at Blue Bird Shoes

January 1, 2017 - December 31, 2018

Developed integrated marketing strategy aligned with retail calendar. Managed partnerships and campaigns; supported budget oversight. Led digital and influencer initiatives across key channels.

Digital Marketing Supervisor at Guerreiro Joias

January 1, 2016 - December 31, 2017

Executed digital marketing strategy across SEO, email, social and display advertising. Managed paid and organic campaigns; measured and reported performance. Optimized customer experience and supported customer service operations.

PR Specialist (Fashion & Luxury) at Chanel / Jimmy Choo / Christian Louboutin / Mary Katrantzou (Early Career)

January 1, 2014 - January 1, 2015

Public relations activities for leading luxury brands across New York and Paris; contributed to media outreach, press materials and event coordination; helped shape luxury brand narratives.

PR – Fashion & Luxury at Chanel / Jimmy Choo / Christian Louboutin / Mary Katrantzou – Early Career

January 1, 2014 - January 1, 2015

Early career experience in fashion and luxury PR across Chanel, Jimmy Choo, Christian Louboutin and Mary Katrantzou, supporting media relations, events, and brand storytelling in New York and Paris.

PR – Fashion & Luxury (Early Career) at Chanel / Jimmy Choo / Christian Louboutin / Mary Katrantzou

January 1, 2014 - January 1, 2015

PR roles across fashion & luxury brands; gained foundational experience in fashion and luxury communications in New York and Paris.

PR Roles – Fashion & Luxury (Chanel, Jimmy Choo, Christian Louboutin, Mary Katrantzou) at Chanel / Jimmy Choo / Christian Louboutin / Mary Katrantzou (Early Career)

January 1, 2014 - December 31, 2015

Supported fashion and luxury PR initiatives across multiple brands, contributing to campaigns and digital engagement.