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Hi, I’m Qamar Rathore, a creative and results-driven Social Media Manager with hands-on experience managing business accounts across Instagram, Facebook, and LinkedIn. I specialize in content strategy, audience growth, and engagement optimization, with technical expertise in executing high-impact advertising campaigns via Meta Ads, TikTok, and Snapchat. I’ve worked with international clients to build consistent content systems, increase brand positioning, and improve online visibility through strategic storytelling and performance analytics. I enjoy leading cross-functional freelance teams, developing practical project plans, and translating business goals into measurable social media outcomes.…Hi, I’m Qamar Rathore, a creative and results-driven Social Media Manager with hands-on experience managing business accounts across Instagram, Facebook, and LinkedIn. I specialize in content strategy, audience growth, and engagement optimization, with technical expertise in executing high-impact advertising campaigns via Meta Ads, TikTok, and Snapchat. I’ve worked with international clients to build consistent content systems, increase brand positioning, and improve online visibility through strategic storytelling and performance analytics. I enjoy leading cross-functional freelance teams, developing practical project plans, and translating business goals into measurable social media outcomes.

Qamar Rathore

Social Media Manager, Content Creator, Content Designer, +7

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Hi, I’m Qamar Rathore, a creative and results-driven Social Media Manager with hands-on experience managing business accounts across Instagram, Facebook, and LinkedIn. I specialize in content strategy, audience growth, and engagement optimization, with technical expertise in executing high-impact advertising campaigns via Meta Ads, TikTok, and Snapchat. I’ve worked with international clients to build consistent content systems, increase brand positioning, and improve online visibility through strategic storytelling and performance analytics. I enjoy leading cross-functional freelance teams, developing practical project plans, and translating business goals into measurable social media outcomes.…Hi, I’m Qamar Rathore, a creative and results-driven Social Media Manager with hands-on experience managing business accounts across Instagram, Facebook, and LinkedIn. I specialize in content strategy, audience growth, and engagement optimization, with technical expertise in executing high-impact advertising campaigns via Meta Ads, TikTok, and Snapchat. I’ve worked with international clients to build consistent content systems, increase brand positioning, and improve online visibility through strategic storytelling and performance analytics. I enjoy leading cross-functional freelance teams, developing practical project plans, and translating business goals into measurable social media outcomes.

Available to hire

Hi, I’m Qamar Rathore, a creative and results-driven Social Media Manager with hands-on experience managing business accounts across Instagram, Facebook, and LinkedIn. I specialize in content strategy, audience growth, and engagement optimization, with technical expertise in executing high-impact advertising campaigns via Meta Ads, TikTok, and Snapchat.

I’ve worked with international clients to build consistent content systems, increase brand positioning, and improve online visibility through strategic storytelling and performance analytics. I enjoy leading cross-functional freelance teams, developing practical project plans, and translating business goals into measurable social media outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Freelance Social Media Manager at Upwork & Direct Clients

January 1, 2021 - Present

Managed social media accounts for multiple brands across Instagram, Facebook, and LinkedIn. Created monthly content calendars, post ideas, and engagement strategies. Wrote high‑engagement captions and optimized posts using hashtag strategies. Improved account reach and engagement through consistent posting and audience interaction. Conducted competitor research to identify viral content ideas and market trends. Analyzed performance metrics such as reach, impressions, and engagement rate to refine content strategies.

Social Media Content Assistant at Freelance Projects

January 1, 2022 - December 31, 2024

Supported brands with content planning, caption writing, and feed consistency. Researched trending content formats and implemented them into client content strategies. Assisted with post scheduling and social media management tools. Helped improve content engagement through better hooks and storytelling captions.

Freelance Social Media Manager – Upwork & Direct Clients (Remote) at Upwork & Direct Clients

January 1, 2021 - Present

Managed social media accounts across Instagram, Facebook, and LinkedIn for multiple brands. Created monthly content calendars, post ideas, and engagement strategies. Wrote high‑engagement captions and optimized posts using hashtag strategies. Improved account reach and engagement through consistent posting and audience interaction. Conducted competitor research to identify viral content ideas and market trends. Analyzed performance metrics such as reach, impressions, and engagement rate to refine content strategies.

Social Media Content Assistant – Freelance Projects at Freelance Projects

January 1, 2022 - January 1, 2024

Freelance Social Media Manager at Upwork & Direct Clients (Remote)

January 1, 2021 - Present

Social Media Project Lead at Upwork and Direct Clients

April 1, 2023 - Present

Lead end-to-end social media initiatives for diverse clients, overseeing campaigns across Facebook/Instagram Meta Ads and TikTok Ads, and integrating them into broader digital marketing strategies. Recruit, guide, and coordinate cross-functional freelance teams, ensuring clear task delegation and quality control. Develop project timelines, campaign strategies, and outreach plans aligned with client objectives and key performance indicators. Monitor KPIs, generate performance reports, and recommend data-driven optimizations to boost engagement and ROI. Apply standard project management practices to streamline workflows, enhance collaboration, and consistently meet deadlines across varied projects.

Social Media Manager at Five Chain Marketing Solutions

August 1, 2023 - December 1, 2023

Managed social media for multiple clients within a professional marketing agency. Executed full-cycle content management including strategy, planning, and creation. Handled day-to-day account operations and engagement across diverse business niches. Delivered marketing solutions aligned with client goals and growth targets.

Instagram Marketing Manager at Luxunite

December 1, 2023 - August 1, 2024

Developed creative marketing and content strategies for a luxury brand specializing in original Rolex watches. Focused on premium brand positioning to attract buyers and collectors. Optimized Instagram feed aesthetics to reflect luxury branding and prestige. Implemented engagement tactics to build an exclusive community around luxury timepieces.

Social Media Project Lead at Upwork and Direct Clients – Remote

April 1, 2023 - Present

Manage end-to-end client projects, including social media campaigns, Meta Ads (Facebook/Instagram), and TikTok Ads management alongside comprehensive digital marketing strategies. Hire, lead, and coordinate cross-functional freelance teams, ensuring effective task delegation and quality control. Develop project schedules, campaign strategies, and outreach plans aligned with client objectives and performance metrics. Track KPIs, generate performance reports, and recommend data-driven improvements to optimize engagement and ROI. Apply project management principles to streamline workflows, enhance collaboration, and meet deadlines across diverse projects.