Results-driven Digital Marketing & Business Analytics Manager with 15+ years of experience managing high-traffic, international digital platforms and data-driven marketing strategies. Proven expertise in SEO/SEM, GA4, Power BI, and website optimization for global clients, including FashionUnited (Netherlands). Strong at translating business objectives into measurable insights and sustained digital growth. Known for cross-functional collaboration and turning analytics into performance improvements across multilingual, high-visibility websites. Adept at coordinating SEO-aligned content updates, leveraging Google Search Console and analytics tools, and enhancing website components to improve usability, engagement, and outcomes.

Qazi Barkatullah

Results-driven Digital Marketing & Business Analytics Manager with 15+ years of experience managing high-traffic, international digital platforms and data-driven marketing strategies. Proven expertise in SEO/SEM, GA4, Power BI, and website optimization for global clients, including FashionUnited (Netherlands). Strong at translating business objectives into measurable insights and sustained digital growth. Known for cross-functional collaboration and turning analytics into performance improvements across multilingual, high-visibility websites. Adept at coordinating SEO-aligned content updates, leveraging Google Search Console and analytics tools, and enhancing website components to improve usability, engagement, and outcomes.

Available to hire

Results-driven Digital Marketing & Business Analytics Manager with 15+ years of experience managing high-traffic, international digital platforms and data-driven marketing strategies. Proven expertise in SEO/SEM, GA4, Power BI, and website optimization for global clients, including FashionUnited (Netherlands). Strong at translating business objectives into measurable insights and sustained digital growth.

Known for cross-functional collaboration and turning analytics into performance improvements across multilingual, high-visibility websites. Adept at coordinating SEO-aligned content updates, leveraging Google Search Console and analytics tools, and enhancing website components to improve usability, engagement, and outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Hindi
Advanced
Urdu
Advanced

Work Experience

Digital Marketing Manager | Manager Webmaster at Virtual Employee Pvt. Ltd. (CMMI Level 3)
July 1, 2009 - October 1, 2024
Managed and optimized FashionUnited’s multilingual websites for a global fashion audience across multiple regions. Led end-to-end SEO strategy to improve organic visibility, keyword rankings, and content reach. Used Google Analytics (UA & GA4) and Google Search Console to drive data-backed website and SEO optimization decisions. Coordinated SEO-aligned content updates meeting UX standards and brand guidelines. Enhanced website components using HTML/CSS and Adobe tools to improve usability and performance. Collaborated with cross-functional teams to support digital marketing KPIs, traffic growth, and engagement metrics.

Education

M.Sc. Information Technology at Sikkim Manipal University
January 11, 2030 - July 17, 2026
Bachelor of Arts at Lucknow University
January 11, 2030 - July 17, 2026

Qualifications

Microsoft Certified: Power BI Data Analyst Associate
January 11, 2030 - July 17, 2026
Google Certified: GA4 with Data Sources
January 11, 2030 - July 17, 2026
Google Analytics Certification
January 11, 2030 - July 17, 2026
Fundamentals of Digital Marketing – Google
January 11, 2030 - July 17, 2026
IAB Digital Marketing & Media Foundations – Google
January 11, 2030 - July 17, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail