Emily Yang

Filmed and edited location-based visual guidance videos using Adobe Premiere Pro and CapCut to improve accessibility and public transit experience. Contributed to research on tram navigation systems with DeMo and SmartRail projects, aiming to improve user experience and encourage modal shift. Coordinated with internal and external stakeholders to align project goals and support testing and evaluation on relevant platforms.

Led end-to-end social media content and campaigns across WeChat, Weibo, Douyin, and Tmall. Built the Douyin account from scratch to 42K followers and 132K likes within one year through engaging storytelling and consistent branding. Produced graphics and short-form video content; coordinated paid media and influencer partnerships to drive engagement and growth.

Created engaging social media content (including videos) using Canva and Adobe Creative Suite to capture customer interest and drive engagement. Developed tailored social marketing strategies for the Chinese market; led multi-channel campaigns across WeChat, Weibo, Douyin, and Tmall, integrating paid media and influencer partnerships. Coordinated with global teams via Slack and Asana to support sales inquiries and ensure customer satisfaction. Led brand marketing for major festivals and product launches.