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I am a goal-driven digital marketing professional with 10 years of B2B and B2C experience, specializing in content marketing, short-form video growth, and social media campaigns. I thrive in cross-cultural teams and enjoy turning data-driven insights into creative, high-performance campaigns across platforms and markets.…

Emily Yang

Video Editor, Videographer, Digital Marketer, +5

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I am a goal-driven digital marketing professional with 10 years of B2B and B2C experience, specializing in content marketing, short-form video growth, and social media campaigns. I thrive in cross-cultural teams and enjoy turning data-driven insights into creative, high-performance campaigns across platforms and markets.…

Available to hire

I am a goal-driven digital marketing professional with 10 years of B2B and B2C experience, specializing in content marketing, short-form video growth, and social media campaigns. I thrive in cross-cultural teams and enjoy turning data-driven insights into creative, high-performance campaigns across platforms and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Social Media Specialist (Remote) at Haydon Lab Douyin (Chinese TikTok)

June 1, 2024 - September 8, 2025

Led end-to-end social media content and campaigns across WeChat, Weibo, Douyin, and Tmall. Built the Douyin account from scratch to 42K followers and 132K likes within one year through engaging storytelling and consistent branding. Produced graphics and short-form video content; coordinated paid media and influencer partnerships to drive engagement and growth.

Planner (E-commerce) at Guangzhou Co., Ltd.

December 1, 2017 - September 8, 2025

Led cross-cultural communication and teamwork to drive results. Planned and executed multi-channel marketing campaigns for e-commerce platforms (WeChat, Weibo, Douyin, Tmall) with content creation, social media activity, and influencer partnerships.

Content Marketing / Social Media Lead at Hanhoo Co., Ltd.

December 31, 2023 - September 8, 2025

Created engaging social media content (including videos) using Canva and Adobe Creative Suite to capture customer interest and drive engagement. Developed tailored social marketing strategies for the Chinese market; led multi-channel campaigns across WeChat, Weibo, Douyin, and Tmall, integrating paid media and influencer partnerships. Coordinated with global teams via Slack and Asana to support sales inquiries and ensure customer satisfaction. Led brand marketing for major festivals and product launches.

Research Assistant (Part-time) at Tampere University

April 1, 2025 - September 8, 2025

Filmed and edited location-based visual guidance videos using Adobe Premiere Pro and CapCut to improve accessibility and public transit experience. Contributed to research on tram navigation systems with DeMo and SmartRail projects, aiming to improve user experience and encourage modal shift. Coordinated with internal and external stakeholders to align project goals and support testing and evaluation on relevant platforms.