I am a strategic and innovation-driven Creative Design and POSM leader with more than 20 years of experience delivering end-to-end retail visibility solutions—from concept through in-store execution—across global and regional markets. I excel in POSM strategy, sourcing, production, and budget control, and I have led cross-functional teams in Latin America and Europe. I am skilled at supplier and vendor management, cost optimization, and retail execution, combining creative concept development with operational excellence to drive impactful shopper experiences and measurable ROI. I bring multicultural market exposure, including GCC, and I thrive on adapting trade marketing solutions to diverse consumer needs.…

Enrique Abrego Jimenez

I am a strategic and innovation-driven Creative Design and POSM leader with more than 20 years of experience delivering end-to-end retail visibility solutions—from concept through in-store execution—across global and regional markets. I excel in POSM strategy, sourcing, production, and budget control, and I have led cross-functional teams in Latin America and Europe. I am skilled at supplier and vendor management, cost optimization, and retail execution, combining creative concept development with operational excellence to drive impactful shopper experiences and measurable ROI. I bring multicultural market exposure, including GCC, and I thrive on adapting trade marketing solutions to diverse consumer needs.…

Available to hire

I am a strategic and innovation-driven Creative Design and POSM leader with more than 20 years of experience delivering end-to-end retail visibility solutions—from concept through in-store execution—across global and regional markets. I excel in POSM strategy, sourcing, production, and budget control, and I have led cross-functional teams in Latin America and Europe.

I am skilled at supplier and vendor management, cost optimization, and retail execution, combining creative concept development with operational excellence to drive impactful shopper experiences and measurable ROI. I bring multicultural market exposure, including GCC, and I thrive on adapting trade marketing solutions to diverse consumer needs.

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Language

Spanish; Castilian
Fluent
English
Fluent
Russian
Intermediate

Work Experience

Design/Creative Consultant at Independent / Remote
June 1, 2021 - Present
Led cross-functional teams through design thinking and service design workshops to align stakeholders to user-centered strategies and innovation goals. Delivered MVPs and POCs by collaborating with marketing, engineering, and retail teams using rapid prototyping and testing. Championed generative AI and agile methods to accelerate ideation, streamline production workflows, and improve product storytelling. Translated market insights into actionable product roadmaps, supported by 3D design proposals, technical drawings, and prototyping across retail and packaging projects.
Sr. Creative / Design & Production Manager at Mas Ideas
June 1, 2021 - August 25, 2025
Directed cross-functional teams of 60+ in design, production, and engineering to deliver scalable POSM, display, and packaging solutions for global brands. Led end-to-end product development from consumer research and prototyping to full production and retail implementation. Applied lean and agile methodologies to reduce time-to-market by 45% and designed patented modular display systems that reduced setup time by 50%, improving field efficiency and ROI.
Production Manager at Red Solutions SA de CV
December 1, 2016 - August 25, 2025
Spearheaded production process installation and continuous improvement for multi-material POS displays, optimizing manufacturing efficiency and high-quality execution across various retail formats. Directed project management for display production, increasing output and maintaining brand integrity. Improved lead times by 30% and reduced material waste from 8% to 1.5% through lean manufacturing principles. Managed suppliers for sourcing, quality, and on-time delivery aligned with brand and retail schedules.
Design and Production Consultant at Independent / Mexico City
April 1, 2014 - August 25, 2025
Led design thinking and service design workshops to align stakeholders on user-centered strategies. Consulted on production process improvements to reduce lead times and waste. Delivered MVPs and POCs collaborating with marketing, engineering, and retail teams using rapid prototyping. Translated market insights into actionable product roadmaps supported by 3D design proposals, technical drawings, and physical prototyping for retail, packaging, and experiential projects.
Head of Design at Especialistas en Display SA de CV
June 1, 2010 - August 25, 2025
Led daily operations of a design department with a team of 5 designers working on packaging, POS displays, and exhibitions. Directed brand identity development, 3D concepts, prototypes, technical specs, and prepress files. Collaborated cross-functionally to ensure design feasibility and cost-efficiency. Supervised installations and mentored junior designers, ensuring quality and seamless execution from concept to in-store deployment.
Sales Account Executive at Cartmont SA de CV
April 1, 2007 - August 25, 2025
Managed existing client portfolios and generated new business within display and packaging sectors. Coordinated with production teams to ensure timely quality execution aligned with client specifications. Delivered comprehensive client support from pre-sales to post-sales, fostering long-term relationships.
Packaging Designer at Todo de Carton SA de CV
April 1, 2005 - August 25, 2025
Provided end-to-end product design services including research, ideation, prototyping, and technical execution. Collaborated cross-functionally to define objectives and deliver impactful, brand-aligned designs. Managed technical specs, production files, and supplier communications to ensure feasibility and readiness.

Education

Bachelor's Degree in Industrial Design at Universidad Autónoma Metropolitana, Mexico
June 1, 1996 - December 31, 2000
Postgraduate Diploma in Marketing at Escuela de Administración de Empresas, Barcelona, Spain
October 1, 2001 - August 31, 2002

Qualifications

SAP Procurement (exposure)
January 11, 2030 - September 23, 2025

Industry Experience

Retail, Manufacturing, Consumer Goods, Professional Services, Media & Entertainment, Other
    paper Portfolio
    This portfolio showcases a selection of images representing my projects, primarily focused on retail Point of Sale Materials (POSM). Each project illustrates the process from concept development to production, highlighting my expertise in graphic design and structural design.…