I am a results-driven consultant specializing in Digital Transformation, CX, and Change Leadership. With extensive experience delivering multi-million-pound programmes across professional services, finance, real estate, and nonprofit sectors, I excel in rapid discovery and agile execution of CRM rollouts, AI integrations, and enterprise change frameworks. I take pride in creating measurable impact through strategic stakeholder alignment and elevating customer experiences. Currently, I freelance as a consultant and have held leadership roles where I managed large digital budgets, built high-performing teams, and led accessibility-led redesigns. My passion lies in combining technology and ethics to enable inclusive and efficient digital transformations that empower businesses and communities alike.…

Quarina Sultana

PRO

I am a results-driven consultant specializing in Digital Transformation, CX, and Change Leadership. With extensive experience delivering multi-million-pound programmes across professional services, finance, real estate, and nonprofit sectors, I excel in rapid discovery and agile execution of CRM rollouts, AI integrations, and enterprise change frameworks. I take pride in creating measurable impact through strategic stakeholder alignment and elevating customer experiences. Currently, I freelance as a consultant and have held leadership roles where I managed large digital budgets, built high-performing teams, and led accessibility-led redesigns. My passion lies in combining technology and ethics to enable inclusive and efficient digital transformations that empower businesses and communities alike.…

Available to hire

I am a results-driven consultant specializing in Digital Transformation, CX, and Change Leadership. With extensive experience delivering multi-million-pound programmes across professional services, finance, real estate, and nonprofit sectors, I excel in rapid discovery and agile execution of CRM rollouts, AI integrations, and enterprise change frameworks. I take pride in creating measurable impact through strategic stakeholder alignment and elevating customer experiences.

Currently, I freelance as a consultant and have held leadership roles where I managed large digital budgets, built high-performing teams, and led accessibility-led redesigns. My passion lies in combining technology and ethics to enable inclusive and efficient digital transformations that empower businesses and communities alike.

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Language

English
Fluent
Bengali
Fluent
Spanish; Castilian
Beginner
Hindi
Intermediate

Work Experience

Founder & Principal Consultant at Q & Co Digital
November 1, 2021 - Present
Led transformation consulting projects for professional services and nonprofit sectors through freelance and contract roles. Delivered digital blueprints for legal firms, advisory businesses, and charities in 3–6 month contracts. Managed Salesforce and HubSpot migrations, accessibility audits, automated campaigns, and AI chatbot MVPs. Coached senior leaders on digital maturity and adoption of inclusive technologies.
Interim Head of Digital Engagement at Dementia UK
July 31, 2025 - August 21, 2025
Developed a 3-month digital and AI roadmap, established AI governance, and created team training frameworks emphasizing ethical AI use. Launched an AI chatbot MVP and accessible user journeys to automate carer support, resulting in a 30% call reduction to helpline. Delivered internal adoption workshops and integrated AI into the web strategy. Created paid media strategy and automation plans to monitor live digital metrics.
Head of Digital Engagement at RNIB
March 31, 2025 - August 21, 2025
Led a 3-year digital transformation roadmap with agile prioritization, managing a £3M budget with 30% ROI. Launched CRM journeys that increased engagement by 73% and conversions by 120%. Directed accessibility-led UX/UI redesign and coached a 10-person team to increase delivery capacity by 30%. Delivered sector-leading accessible digital engagement talks and workshops. Built digital teams and implemented operating models improving efficiency by 60%.
Senior Digital Engagement Manager at RNIB
March 1, 2023 - August 21, 2025
Supported digital transformation initiatives, contributing to CRM journey launches and accessibility design improvements with measurable uplifts in engagement and conversions. Coached teams and helped build digital operating models.
Head of Digital & Communications at Winckworth Sherwood LLP
September 30, 2021 - August 21, 2025
Delivered a full-firm digital strategy including platform integration and the digital identity. Led content-driven web transformation that uplifted traffic and lead generation by 6%. Managed SEO/PPC and developed crisis communications and GDPR-compliant campaigns including Brexit and Covid legal hubs.
Digital Project Manager at BNP Paribas Real Estate
November 30, 2019 - August 21, 2025
Delivered a 50% increase in leads through website replatform, UX, and SEO strategy. Managed CRM migration post-merger and realigned customer journeys. Migrated email communications to Eloqua and launched KPI and tracking dashboards. Improved automation efficiency by 82% across regional teams.
Head of Marketing at Currency UK
October 31, 2018 - August 21, 2025
Achieved a 60% increase in inbound leads by leading digital campaigns. Managed Salesforce and Pardot rollouts with lead scoring and nurture journeys. Delivered an 82% ROI on £1M marketing budget via SEO/PPC and partnerships. Won two financial service awards through brand positioning and PR.
Senior Digital Marketing Executive (Contract) at HAYS PLC
March 31, 2017 - August 21, 2025
Boosted inbound traffic and conversions by 57% through SEO and PPC. Led email automation and UX improvements across B2B services.
Digital & Multimedia Creative at Norton Rose Fulbright
June 30, 2016 - August 21, 2025
Designed global digital campaigns, accessible assets, and UX content for international delivery across various jurisdictions.

Education

Management & Leadership: Growing as a Manager at Chartered Institute of Management & The Open University
November 1, 2016 - August 21, 2025

Qualifications

Management & Leadership: Growing as a Manager
November 1, 2016 - August 21, 2025

Industry Experience

Professional Services, Financial Services, Real Estate & Construction, Non-Profit Organization