Co-founder / Artistic Director & DOP at Archemia

As co-founder of Archemia, I oversaw the creative vision and visual execution of a production company specializing in commercials, documentaries, and institutional videos. In my dual role as Director of Photography and Artistic Director, I was responsible for: - Leading creative development and visual storytelling for campaigns and films. - Managing the full production workflow from concept to final delivery, ensuring high-quality cinematic standards. - Directing and shooting commercial campaigns for major clients, including Icelandair, translating brand identity into engaging visual narratives. - Producing documentaries and institutional content that balanced aesthetic storytelling with client objectives. - Supervising production teams, collaborating with clients, and coordinating logistics for multi-location shoots. - Maintaining a cohesive artistic vision across all projects while adapting to diverse formats, budgets, and styles. Through this role, I combined strategic creative leadership with hands-on cinematography, delivering content that resonated with audiences and elevated brand storytelling.

Co-founder / Creative Director & DOP at ATLASTA STUDIO

At Atlasta Studio, I lead the creative vision and visual execution of high-impact productions specializing in tourism and outdoor experiences. My responsibilities include: - Developing and executing compelling visual narratives for commercials, branded content, and documentaries within the tourism and outdoor sectors. - Directing and shooting projects from concept through post-production, ensuring cinematic quality and cohesive storytelling. - Collaborating closely with clients to translate destinations, activities, and experiences into engaging and immersive visual content. - Managing production teams, coordinating multi-location shoots, and ensuring smooth on-set operations. - Crafting a consistent artistic vision that balances creative innovation with client objectives and audience engagement. - Mentoring junior creatives and fostering collaborative environments that encourage fresh ideas and problem-solving in the field.