👨💻 A digital analyst is someone who is better at programming than most marketers, and better at marketing than most programmers - yup that’s me!
I don’t just run ads
……
I troubleshoot everything from click to buy.
Because great marketing doesn’t stop at the ad level…
it works when every step of your funnel works together
🚀 At Wolt, I led a multi-channel FTU campaign to launch Wolt with Merchant partners - McDonald, BurgerKing you name it, achieving a 50% uplift in first-time user conversions. From creative strategy and audience segmentation to A/B testing and optimization, I owned the full campaign lifecycle—consistently improving ROI, driving a 20% reduction in CPI and CAC, and achieving record-low acquisition costs in affiliate.
🔍 One of my proudest achievements came at Wolt, where I audited affiliate partner tracking hygiene and discovered major gaps that were causing significant revenue leakage. By identifying the issues, implementing fixes, and working closely with partners, I was able to recover 60% of previously lost revenue. This experience reinforced my belief in the power of details — and how even small technical improvements can unlock massive growth.
📱 At Blidz, I worked as a Performance Marketing & Analytics professional in a fast-paced, mobile-first eCommerce environment. Joining a rapidly scaling startup inspired by Pinduoduo, I set out to build and optimize Blidz’s user acquisition engine and marketing analytics infrastructure, supporting the app’s growth across the US, Canada, and Australia.
⚡ I basically got to live and breathe growth. I ran paid campaigns across Facebook, Google UAC, and TikTok, and helped take the app from pre-launch to over 1M installs in just 14 months. Along the way I learned how to balance aggressive scaling with smart payback targets, so growth was fast but also sustainable.
📊 During my time at Blidz, I played a pivotal role in taking the app from an emerging concept to a rapidly growing player in the mobile shopping space. My ability to combine technical expertise (SQL, Python, BigQuery, Looker, GA) with performance marketing strategy was key in driving sustainable, data-driven growth.
🎯 Skilled in media planning, budgeting, and cross-channel optimization, I thrive at the intersection of creativity, technology, and analytics—crafting campaigns that not only resonate with audiences but also deliver business impact.
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