Available to hire
I am a Product Designer & Researcher with five years of experience crafting diverse digital products across multiple industries. I’m passionate about designing seamless user experiences while optimizing processes, and I’m currently driving FLIK’s transformation into a leading merchant ecosystem enabler.
I lead end-to-end design research and product design across fintech, e-commerce, travel, and local community apps, delivering measurable improvements and aligning stakeholders to business goals.
Skills
Experience Level
Language
English
Fluent
Work Experience
Product Designer at FLIK
September 1, 2024 - September 1, 2024Performed heuristic analysis on the checkout page to reduce time-to-complete, increase conversions, and lower cognitive load. Supported platform expansion through the app and helped pivot to a shipping aggregator, redesigning the merchant dashboard and introducing new logistics products. Initiated and helped establish a Design System to ensure design consistency and scalability. Contributed to stakeholder-ready decks for growth, partnerships, and merchant acquisition.
Product Designer & Researcher at FLIK
September 1, 2024 - November 26, 2025Led targeted hybrid usability testing (guerrilla + unmoderated) to boost checkout conversion and designed improvements for a more seamless checkout. Optimized login and guest checkout flows to improve retention and reduce drop-off. Conducted merchant behavior research after 3 months to identify pain points and improve UX. Designed and implemented a landing page builder enabling merchants to create customized pages and improve engagement.
Product Designer at FLIK
September 1, 2024 - August 8, 2025Conducted heuristic analysis for the checkout page reducing checkout time and cognitive load, supported development and expansion of the FLIK ecosystem app, boosted merchant acquisition by redesigning dashboard and introducing new logistics products, established a design system for consistency, and created impactful presentation decks securing buy-in for growth.
Product Designer & Researcher at FLIK
September 1, 2024 - PresentBoosted checkout conversion rates through targeted hybrid usability testing and design improvements, optimized login and guest checkout flow enhancing user retention, conducted merchant behavior research to identify pain points, and designed a landing page builder enabling merchant customization and improved engagement.
Product Designer at GoodHood.SG
July 1, 2023 - July 1, 2023Collaborated with the CEO to translate ideas into design solutions. Conducted feature competitor analysis to identify gaps and opportunities. Created and refined designs in Figma, defined design requirements for developers, and ensured QA for design accuracy and app functionality. Brainstormed with the CEO on app improvements and new features.
Product Designer at GoodHood.SG
July 1, 2023 - August 8, 2025Collaborated directly with the CEO to translate ideas into design solutions, performed competitor feature analysis, created and refined designs in Figma, communicated design requirements to developers, oversaw QA to ensure design accuracy and app functionality, and brainstormed to identify app improvements and new features.
UX Designer at Pegipegi
January 1, 2023 - January 1, 2023Boosted disbursement process efficiency by 76% through a streamlined payment cash-out system. Led research and redesign efforts to revamp the Pegipegi homepage. Spearheaded a referral program to drive user acquisition and retention. Designed and implemented e-wallet and credit card management features to improve payment flexibility.
UX Designer at Pegipegi
January 1, 2023 - August 8, 2025Improved disbursement process efficiency by 76% with a streamlined payment cash-out system, led research and redesign of the homepage enhancing user engagement and navigation, spearheaded referral program development driving acquisition and retention, and designed e-wallet and credit card management features for better payment flexibility.
UX Designer at Sekolah.mu
May 1, 2022 - May 1, 2022Increased class completion rates by 35% through a redesigned learning page. Established UX standards for the Academic Dashboard and led its revamp to improve functionality and engagement. Created wireframes, low-fidelity designs, and user flows to visualize and refine solutions.
UX Designer at Sekolah.mu
May 1, 2022 - August 8, 2025Increased class completion rates by 35% via redesigned learning page, established UX standards for the Academic Dashboard for consistency, led its revamp to enhance functionality and engagement, and created wireframes, low-fidelity designs, and user flows to refine design solutions collaborating cross-functionally.
Lead UI/UX Designer at Axiata Digital Labs
May 1, 2021 - May 1, 2021Led a team of three graduates and collaborated with the Country Manager, Business Analyst, and Engineers to deliver tailored interactive prototypes. Facilitated Design Sprints to uncover solutions, helped clients understand and apply Design Sprint methodologies, and contributed to winning deals over $60K through effective pitches.
Lead UI/UX Designer at Axiata Digital Labs
May 1, 2021 - August 8, 2025Secured client deals valued over $60K by assisting pitch decks and delivering impactful presentations, mentored a team of three fresh graduates boosting design output, managed task assignments efficiently, facilitated Design Sprints to uncover solutions and validate ideas, and helped implement Design Sprint methodologies for client products.
Associate UI/UX Designer at Axiata Digital Labs
December 1, 2020 - December 1, 2020Delivered high-quality design solutions under tight timelines, managed client expectations, and earned ongoing collaboration. Spearheaded multiple projects as a fresh graduate, and supported stakeholder presentations for impactful outcomes.
Associate UI/UX Designer at Axiata Digital Labs
December 1, 2020 - August 8, 2025Delivered high-quality design solutions managing client expectations in a fast-paced environment, earned client trust securing continued collaboration, handled multiple projects independently as sole designer, and assisted in creating impactful presentation decks for stakeholders.
Education
Bachelor's Degree in Computer Engineering at Telkom University
January 1, 2015 - January 1, 2019Bachelor's Degree in Computer Engineering at Telkom University
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Software & Internet, Financial Services, Retail, Travel & Hospitality, Education, Transportation & Logistics, Professional Services
Skills
Experience Level
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