Rabia Muqaddus
I’m Rabia Muqaddus, an Amazon Brand Strategist and Senior Visual Designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada.
About
I’m Rabia Muqaddus, an Amazon Brand Strategist and Senior Visual Designer with 8+ years of experience creating conversion-focused creative for Amazon and Shopify brands across the US, UK, EU, and Canada. I specialize in listing image optimization, A+ Content, brand storytelling, storefronts, packaging strategy, and product video—always with a strong focus on boosting CTR and CVR through testing and buyer psychology.
I also lead AI-assisted creative production to scale high-quality brand imagery without relying heavily on expensive studio photography. From customer research and competitor analysis to structured creative briefs, SOP-driven workflows, and A/B validation using tools like PickFu, ProductPinion, Intellivy, Data Dive, and Amazon MYE, I help teams launch faster and optimize smarter.
- 10 years' experience
- Joined October 2026
Industry experience
- Retail
- Consumer Goods
- Software & Internet
- Media & Entertainment
- Education
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Work experience· 9 roles
Leads Amazon and e-commerce creative strategy and execution for an Amazon FBA/e-commerce brand, focusing on conversion-focused listings and brand experiences.
Led Amazon creative strategy and visual branding for a UK consumer-products brand (lunchboxes, tumblers, insulated lunch bags). Designed conversion-focused listing galleries, A+ Content, infographics, comparison graphics, storefront assets, and packaging. Created AI-assisted lifestyle and product imagery to expand creative variations, accelerate production, and reduce dependence on traditional photography. Produced promotional videos and lifestyle ad creatives using Premiere Pro, After Effects, and CapCut, and built repeatable SOPs/workflows using ClickUp, Asana, and Microsoft Teams for consistent production.
Led creative execution for Amazon and Shopify brands, developing conversion-focused product imagery and cohesive brand experiences. Designed listing galleries, A+ Content, Enhanced Brand Content, storefront assets, and advertising creative supporting e-commerce growth.
Education
Certifications and awards· 15
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