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Eight years in digital marketing, working across paid media, organic search, content strategy, conversion rate optimisation, and marketing automation. Most recently, built and managed B2B Google Ads campaigns for a software development company that contributed to approximately €100,000 in revenue over six months. Prior to that, led a multi-channel effort for an Irish e-commerce business combining Google Search Ads, Meta campaigns, and CRO work, growing organic traffic by over 30%, generating 500+ sales, and increasing average order value from €100 to €300. Comfortable owning strategy across multiple channels and markets simultaneously, and increasingly focused on using AI and automation tools to cut manual overhead and improve campaign performance.…Eight years in digital marketing, working across paid media, organic search, content strategy, conversion rate optimisation, and marketing automation. Most recently, built and managed B2B Google Ads campaigns for a software development company that contributed to approximately €100,000 in revenue over six months. Prior to that, led a multi-channel effort for an Irish e-commerce business combining Google Search Ads, Meta campaigns, and CRO work, growing organic traffic by over 30%, generating 500+ sales, and increasing average order value from €100 to €300. Comfortable owning strategy across multiple channels and markets simultaneously, and increasingly focused on using AI and automation tools to cut manual overhead and improve campaign performance.

Rabin Kumar Mistri

Content Strategist, Growth Marketer, Digital Marketer, +3

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Eight years in digital marketing, working across paid media, organic search, content strategy, conversion rate optimisation, and marketing automation. Most recently, built and managed B2B Google Ads campaigns for a software development company that contributed to approximately €100,000 in revenue over six months. Prior to that, led a multi-channel effort for an Irish e-commerce business combining Google Search Ads, Meta campaigns, and CRO work, growing organic traffic by over 30%, generating 500+ sales, and increasing average order value from €100 to €300. Comfortable owning strategy across multiple channels and markets simultaneously, and increasingly focused on using AI and automation tools to cut manual overhead and improve campaign performance.…Eight years in digital marketing, working across paid media, organic search, content strategy, conversion rate optimisation, and marketing automation. Most recently, built and managed B2B Google Ads campaigns for a software development company that contributed to approximately €100,000 in revenue over six months. Prior to that, led a multi-channel effort for an Irish e-commerce business combining Google Search Ads, Meta campaigns, and CRO work, growing organic traffic by over 30%, generating 500+ sales, and increasing average order value from €100 to €300. Comfortable owning strategy across multiple channels and markets simultaneously, and increasingly focused on using AI and automation tools to cut manual overhead and improve campaign performance.

Available to hire

Eight years in digital marketing, working across paid media, organic search, content strategy, conversion rate optimisation, and marketing automation. Most recently, built and managed B2B Google Ads campaigns for a software development company that contributed to approximately €100,000 in revenue over six months. Prior to that, led a multi-channel effort for an Irish e-commerce business combining Google Search Ads, Meta campaigns, and CRO work, growing organic traffic by over 30%, generating 500+ sales, and increasing average order value from €100 to €300. Comfortable owning strategy across multiple channels and markets simultaneously, and increasingly focused on using AI and automation tools to cut manual overhead and improve campaign performance.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Digital Marketing Lead at The Coder Spot

February 1, 2025 - Present

Led digital marketing across multiple service lines for a software development company in Ireland and Dubai. Built the go-to-market foundation for three new service verticals including AWS, app modernization, and cloud platforms, covering messaging, content architecture, and campaign structure ahead of full activation. Streamlined marketing operations by combining AI tools for content research and production, and automated campaign tasks and publishing workflows. Implemented HubSpot with Zapier to monitor performance and generate team reports. Managed paid and organic channels end-to-end, developed content briefs and SEO-driven content plans, and aligned performance metrics with business goals.

Digital Marketing Executive at Global Coatings

November 1, 2024 - April 1, 2025

Ireland-based e-commerce business selling roofing and construction materials online. Planned and managed Google Search Ads campaigns across multiple product categories with a monthly budget of around €500; generated over 500 sales in six months. Grew organic traffic by over 30% through on-page SEO, pillar topic development, and structured internal linking across product and category pages. Implemented hreflang across .eu and .uk domains to establish correct regional targeting and improve country-specific search rankings. Increased average order value from €100 to €300 via upsell flows, product-page restructuring, bundling, and adding FAQs and detailed product information. Reduced cart abandonment from ~40% to between 10% and 15% using HubSpot-powered recovery workflows and follow-up sequences. Ran Meta remarketing campaigns across Facebook and Instagram, and extended reach through select channels.

Freelance Digital Marketing & SEO Consultant at Independent Remote

January 1, 2022 - January 1, 2024

Worked with around 10 clients across the UK, USA, and India on a contractor basis, primarily in construction and trade sectors, plus local service businesses. Managed SEO strategy and execution across multiple client accounts, handling technical audits, keyword research, on-page optimization, and content direction. Executed Meta and LinkedIn Ads campaigns; built link acquisition campaigns to improve domain authority and organic visibility; translated GA4 and Search Console data into actionable insights for CEOs/CMOs; produced content briefs and guided production; established reporting to clients and dashboards for performance.

Freelance Digital Marketing & SEO Consultant at Self-employed

January 1, 2020 - January 1, 2021

E-commerce and digital marketing: built and operated multiple Shopify-based dropshipping businesses; owned end-to-end operations from product selection and store setup to marketing and performance optimization. Drove 20–30% of total sales via SEO for high-intent product and category pages; improved site structure and created supportive content around trending product categories.

Blogger & SEO Specialist at Self-employed

January 1, 2015 - January 1, 2019

Built a portfolio of tech-focused blogs from scratch and scaled them into revenue-generating properties through organic SEO. Grew to 20k+ daily page views across multiple blogs, with flagship sites reaching ~10k daily views. Developed content strategies and SEO workflows, built a monetized ecosystem through affiliate revenue and ads, and integrated with WordPress and other CMS tools.