I’m a customer-focused Marketing & Business Development professional with experience managing lead pipelines, reviewing enquiries for accuracy, and converting prospects through consultative communication across Instagram, Facebook, email, and direct messaging. I’m especially strong at explaining pricing and next steps clearly, handling objections, and aligning customer expectations with real market realities. I use CRM systems like HubSpot to keep interaction records accurate and ensure smooth follow-ups and handovers between marketing and sales. I’ve also built SEO-informed social content, analyzed engagement and campaign data, and translated insights into action—helping drive measurable growth in inbound leads, engagement, and conversions across my internships and business development roles.

Rabiya Usman

I’m a customer-focused Marketing & Business Development professional with experience managing lead pipelines, reviewing enquiries for accuracy, and converting prospects through consultative communication across Instagram, Facebook, email, and direct messaging. I’m especially strong at explaining pricing and next steps clearly, handling objections, and aligning customer expectations with real market realities. I use CRM systems like HubSpot to keep interaction records accurate and ensure smooth follow-ups and handovers between marketing and sales. I’ve also built SEO-informed social content, analyzed engagement and campaign data, and translated insights into action—helping drive measurable growth in inbound leads, engagement, and conversions across my internships and business development roles.

Available to hire

I’m a customer-focused Marketing & Business Development professional with experience managing lead pipelines, reviewing enquiries for accuracy, and converting prospects through consultative communication across Instagram, Facebook, email, and direct messaging. I’m especially strong at explaining pricing and next steps clearly, handling objections, and aligning customer expectations with real market realities.

I use CRM systems like HubSpot to keep interaction records accurate and ensure smooth follow-ups and handovers between marketing and sales. I’ve also built SEO-informed social content, analyzed engagement and campaign data, and translated insights into action—helping drive measurable growth in inbound leads, engagement, and conversions across my internships and business development roles.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Marketing & Business Development Executive at Myksal Cars
February 1, 2026 - Present
Managed a pipeline of 500+ prospective client leads across three Caribbean markets, progressing enquiries through follow-ups and conversion. Reviewed customer enquiries for accuracy and completeness, provided vehicle advice and price quotations to align expectations with market realities, and handled negotiations and objections. Communicated across Instagram, Facebook, email, and direct messaging; converted 6 new Trinidad clients and contributed to a $1,500 profit increase over a two-month period. Maintained HubSpot CRM records for all interactions to ensure timely follow-up and smooth marketing-to-conversion handovers. Created SEO-informed social media content that generated 3,000+ monthly impressions and increased engagement by 40%, while directly managing resulting enquiries with tailored responses. Collaborated with internal stakeholders to align messaging with real customer needs and improve performance against pipeline targets.
Marketing & Customer Service Intern at TechExons
June 1, 2024 - August 31, 2024
Responded to customer and user enquiries via digital channels, contributing to a 15% increase in engagement and improved customer satisfaction. Analyzed engagement and campaign data to identify trends, improving click-through rate by 20% and driving 100+ conversions. Coordinated with marketing and product teams to resolve customer-facing issues and deliver a cohesive experience, improving user experience scores by 25%. Supported clear, customer-centred B2B communication and follow-up that contributed to a 20% rise in inbound inquiries.
Summer Intern at Make a Wish Pakistan
July 1, 2023 - August 31, 2023
Engaged supporters and donors through fundraising communications and helped raise Rs. 12,000+ in-kind donations. Supported in-person community outreach at NIBD Hospital by collecting data from 20+ individuals using empathetic, attentive communication in a healthcare-adjacent setting.

Education

BS - Business Administration at Institute of Business Administration, Karachi
January 1, 2021 - January 1, 2025
A Levels & O Levels at The American Foundation College / School
January 1, 2016 - January 1, 2020
BS - Business Administration at Institute of Business Administration, Karachi
January 1, 2021 - January 1, 2025
A Levels & O Levels at The American Foundation College / School
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Education